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Viewing the whole ecology of Tiktok from a macro perspective

2022-07-01 18:50:00 【Ronny said】

From a macro perspective, the whole ecosystem of Tiktok

end 2021 year 6 month , Vibrant tiktok active users （DAU） the height is 3.35 Billion , The average usage time is up to 1800 minute , Equivalent to each user spending at least one hour a day on Tiktok , Of course, this is far more than .

Many of us have this experience ：

Tiktok , Next time I install ;

Limit yourself to brushing 15 minute , Unconsciously saw 2 Hours ;

I wanted to see valuable content , But I'm tired of hearing them preach , I still like mindless entertainment videos , But I didn't remember anything after reading , A waste of time , Toxic …….

see , After a few days of learning about the whole ecology of Tiktok , The biggest insight is that Zhang Yiming is so awesome .

Now? , Tiktok ecosystem is very complex , ByteDance ecology is more complex .

Like the development law of many things , Keep adding , Be coerced forward .

under these circumstances , We should really understand the essence of things , Learn to learn The whole 、 Change numerous for brief , Find out the connection between things , Free yourself from the puzzle .

Outline of the article

The content of the article is long , take From the content 、 marketing 、 Vertical and horizontal analysis of the three sections of e-commerce , Corresponding to Tiktok 、 Huge engine 、 Three major products of Tiktok e-commerce .

Content

Tiktok

Tiktok is a short video social application that can be browsed on smart phones , It was founded and operated by ByteDance company in Chinese Mainland . User recordable 15 Seconds to 1 minute 3 Minutes or more 10 Video in minutes , You can also upload videos 、 Photos, etc. .

Tiktok sister version TikTok Issued overseas ,TikTok Once in the American market app The number of downloads and installations ranked first , And in Japan 、 Thailand 、 Indonesia 、 Germany 、 France, Russia, etc , Many times on the local App Store or Google Play Top of the list .

Tiktok's daily life is more than 3.35 Billion （ May not be the latest data ）, Of course, it is also the core of Tiktok ecology .

Creative service platform

Creation service platform is the main position of creators 、 stronghold . The corresponding Tiktok mobile terminal has “ Creator Service Center ”.

Creative service platform

Provide work management for creators 、 Analyze the data 、 A one-stop service platform for learning and creation , The core section has data management 、 Inspiration 、 Creator Learning Center 、 Service market .

After logging into the creation service platform , Use the help center to quickly master the platform functions 、 Familiar with usage .

Inspiration

It is an important creative tool for creators , Source: official data of Tiktok , You can gain insight into the real-time popular content in the station , Provide better creative inspiration .

branch Creative material and Tiktok ranking Two plates .

Creative materials are divided into creative insights 、 event calendar 、 Associated video search ;

Tiktok ranking is based on Tiktok's video viewing 、 give the thumbs-up 、 Comment on 、 Share and other interactive behaviors to calculate a comprehensive influence score , And according to the influence of different categories of talent rankings .

Creator Learning Center

Available, including platform policies 、 Content creation guidance 、 Category content is advanced 、 Training courses in cash realization, etc , Help better video creation and account operation .

It is suggested to focus on learning and using

There is no special shortcut , This is a time-consuming road that cannot be avoided in the early stage , Read and learn more here , Answer questions 、 Improve yourself

Don't pick the content at the beginning 、 Seek knowledge widely , Sum up experience after learning 、 Step by step 、 Self grown teacher .

Service market

Support video editing 、 Live E-commerce 、 Third party paid services such as Douyin generation operation .

Gather excellent service providers and developers in various vertical fields of short video , For hundreds of millions of creators in Tiktok ecosystem 、 A platform for creative agencies and other roles to provide high-quality services .

Including all kinds of agent operations 、 Creative shooting 、 Script planning 、 Business matching and even complete industry solutions , We are committed to providing all-round creative services for every Tiktok creator in the Tiktok service market . The service market is based on an open platform .

Douyin open platform

Tiktok open ecology , So there is an open platform for Tiktok . Tiktok open platform is the underlying logic of Tiktok .

Build a sense , Ecological co construction is inseparable from openness and sharing .

Tiktok open platform is based on Tiktok matrix , Provide a platform for Tiktok service infrastructure and innovative industry solutions .

At the same time, it meets all kinds of institutions 、 Creators and service providers for content acquisition 、 Shared personalized needs , Build a benign ecosystem of content .

adopt 【 Resource Center - Help document 】 Come in and see the entire Tiktok open platform operation manual

Tiktok live broadcast

Live broadcast open platform

The live broadcast open platform is the organization's live broadcast background management .

Live partner

Live partner is a supporting live broadcast process management tool .

Cut and reflect

Clipping is the official video editing tool of Tiktok .

Novice can use this software well , You can't chew too much .

pro （ Computer terminal ） and APP（ Mobile ） The editing idea and method of use are interlinked .

It is recommended to shoot with mobile phone 、APP operation , Easy to use . Professional photography and professional editing , Use the professional version .

First, understand the function of clipping , Understand what each function is 、 How to use it? .

Want to create satisfactory works , There is no shortcut. , Think more about , See more templates , Accumulate more material , See more and learn more 、 Think more and understand more 、 Shoot more and practice more .

You can imitate first , Recreation , Practice makes perfect , Naturally, good works will be made .

Cut and reflect APP There are many templates and functions , Enough to shoot short video works .

Can pass 【 Cut image computer side - more - Help center 】 Get started Cut image computer side - Help guide

marketing

Huge engine

Massive engine is a product matrix .

Massive engine is a comprehensive digital marketing service platform of ByteDance , Responsible for the commercial business of ByteDance .

Integrated today's headlines 、 Douyin short video 、 Volcano small video 、 Watermelon Video 、 Understand the car Timor 、 The marketing ability of all ByteDance products such as pangolin , Carry out advertising .

Gigantism

Quantum science is the comprehensive learning center of quantum engine product matrix , It covers the operation and commercialization of all ByteDance products , Whether it's interest or major , Very important , A lot of content is really to understand , Not if you don't understand .

There is no special shortcut , This is a time-consuming road that cannot be avoided in the early stage , Read and learn more here , Answer questions 、 Improve yourself

Don't pick the content at the beginning 、 Seek knowledge widely , Sum up experience after learning 、 Step by step 、 Self grown teacher .

Huge vertical and horizontal

It is a one-stop platform for users to manage their own marketing business .

Huge vertical and horizontal is the marketing cooperation platform of huge engine , Committed to helping users in the massive engine comprehensive 、 Efficient 、 Systematically manage your own marketing business .

A huge number of vertical and horizontal Unicom advertisements 、 enterprise 、 Thousands of rivers 、 Massive star map and other multi platform , And based on the account authority allocation system , Create an integrated marketing collaboration experience .

Multi business management can be carried out on this platform , Massive vertical and horizontal account management has supported binding massive QianChuan accounts , Help achieve the same huge number of vertical and horizontal users , Manage multiple massive advertisements at the same time 、 Huge QianChuan account ; meanwhile , Support real-time data monitoring and asset sharing for a large number of QianChuan accounts , Fully support multi business 、 Multi account management .

You can learn about the massive vertical and horizontal user manual , Get started quickly and comprehensively .

Huge vertical and horizontal - User's Manual

Massive engine open platform

The massive engine open platform is the ecological opening of massive engines , Huge amount of engine multi business opening ability .

The official website of the massive engine open platform can be divided into development documents 、 Tool aid 、 Case base and solutions .

Qunfeng service market

A comprehensive third-party service platform based on massive engine ecosystem , Connect with the demand side and service providers .

The massive engine application market is the application services provided by Qunfeng service market .

Huge star charts

The huge star map is the realization platform of Daren . Threshold , Can be realized .

Massive star map is a marketing platform based on creator ecology launched by massive engine , That is, the buying and selling market of brands and talents , Link Tiktok for the brand 、 headlines 、 The creator of a large number of watermelons , Provide high-value content services , At the same time, it brings benefits to the Creator .

Massive star map can support 1 Yes 1 Cooperative communication task 、 The submission task of recruiting qualified people to contribute 、 Live broadcast task 、 Material task 、 And commission tasks . Tiktok 、 Today's headline 、 Watermelon video and other communication channels , It can help enterprises realize flexible cooperation 、 The goal of integrated marketing .

Massive star map is divided into human marketing and creative customization （ The star map is combined ） Two plates , Two lines of business .

Huge amount of creativity

Massive creativity is an important open digital marketing college , Commercial marketing creative exchange

It is suggested to focus on learning and using .

Huge amount of creativity is the official marketing and creative exchange service platform for the commercialization of ByteDance , Focus on marketing advertising creativity & Create customer value . Rich copyright material market , Efficient creative production tools , Insight into the sources of inspiration in the industry , A comprehensive professional guide . Original creative center .

among , Creative insight needs to be bound to advertising accounts . Creative diagnosis , Include data overview 、 Comprehensive diagnosis 、 Material diagnosis 、 Element diagnosis .

Huge amount of calculation

Huge amount of calculation undertakes consumption big data

It is suggested to focus on learning and using .

Juliang Suan is an insight into the content consumption trend of Juliang engine . With today's headlines 、 Tiktok 、 Watermelon video and other content consumption scenarios are based on and undertake the data and technical advantages of a large number of engines , Output content trends 、 Industrial Research 、 Insights and perspectives such as advertising strategies . meanwhile , Open arithmetic index 、 Count the list 、 Data analysis tools such as Tiktok vertical class , Meet brand owners 、 Marketing practitioners 、 Creators and other data insight needs .

Massive computing platform integrates massive engine content consumption scenarios 、 Data and technical ability , And from “ reflection + Tools ” set out , Create dynamic ideas 、 Arithmetic index 、 Creative Guide 、 Count the list 、 The five sections of the arithmetic report , Provide the industry with the reference basis for three-dimensional in-depth analysis , Provide scientific basis and intuitive analysis for vertical content creation .

Pangolin

Pangolin is also an important commercial business segment of the massive engine , Business model around Internet Application , It is a platform for developers to realize their profits .

Pangolin is a global developer growth platform , Provide user growth for global developers 、 Traffic to liquidate 、LTV Promotion and other full life cycle services and growth programs , It has helped more than 10 m app Rapid growth in pangolin platform .

DOU+

DOU+ Tiktok is a video heating tool for the vibrato creator. , It can effectively improve the amount of video playback and interaction , Improve the exposure effect of content , Tiktok users' diverse needs , It has multiple advantages .

You can see 【DOU+ User manual 】 Carry out advertising DOU+ Use guide

enterprise

Tiktok enterprise number is a one-stop business platform for businesses to do business in Tiktok .

Provide blue for businesses V identification 、 User insight 、 Fans touch 、 Transformation tools 、 Training guidance, etc .

Through the enterprise help center to fully understand the enterprise related , There is no need to learn the basic knowledge of enterprise number through other ways .

Online retailers

Tiktok

We are committed to becoming the preferred platform for users to discover and obtain good things at good prices .

Many Tiktok creators use short videos / Live broadcast and other rich content forms , Provide more personalized services for users 、 More vivid 、 More efficient consumer experience .

meanwhile , Tiktok e-commerce actively introduces high-quality partners , Provide diversified options for businesses to realize .

mission ： There is no good thing that is hard to sell , Let the good life be at your fingertips
vision ： Become the preferred platform for users to discover and obtain good things with good prices

Compared with traditional e-commerce , The business models of Tiktok content e-commerce are different “ user — Content — goods — service ” link , We should fully tap the value of the Tiktok platform , It is necessary to match the business model of Tiktok content e-commerce business logic .

The core foundation of this business model is ： Good content + Good merchandise + Good service . Many Tiktok creators use short videos / Live broadcast and other rich content forms , Provide more personalized services for users 、 More vivid 、 More efficient consumer experience , Provide diversified options for businesses to realize .

See... From the official website , There are several sectors of Tiktok e-commerce ：

Businesses enter
Arrival of talents
Talent institutions settled
Merchants and service providers settled
Interest in E-Commerce Research Institute
TikTok Learning Center

Businesses are divided into Domestic businesses and cross-border businesses in , Respectively corresponding to Shake shop and Tiktok e-commerce global purchase

Interest in E-Commerce Research Institute , Sub business strategy 、 Case Center 、 research report , Will often send some references .

Shake shop

Tiktok is a platform for e-commerce businesses to realize one-stop business , Provide full link services for businesses , Help businesses operate long-term and efficiently , Achieve new growth in business .

Store entry process

Store entry process Can pass 【 TikTok Learning Center 】 System learning

TikTok Learning Center

Tiktok e-commerce related comprehensive learning center , It covers all the basic and operational contents of Tiktok e-commerce .

It is suggested to focus on learning and using

There is no special shortcut , This is a time-consuming road that cannot be avoided in the early stage , Read and learn more here , Answer questions 、 Improve yourself

Don't pick the content at the beginning 、 Seek knowledge widely , Sum up experience after learning 、 Step by step 、 Self grown teacher

Summary time

You can see , The whole ecosystem of Tiktok is very complex , This is the inevitable result of the development of things , We should sort out the trunk from the complex system , Then distribute it .

Content 、 marketing 、 There are three major sectors of e-commerce 【 Open platform 】,【 Service market 】 Provide infrastructure capabilities for different entities

There is also a corresponding 【 Creator Learning Center 】,【 Gigantism - Massive product Learning Center 】,【 TikTok Learning Center 】, Provide learning channels for those who participate in ecological construction

Unity of , Observe the whole ecosystem vertically and horizontally from a macro perspective , You should find something of interest , Deliberate practice , Constantly update your cognition

Tiktok system is very complex , There should be trade-offs in vertical learning , Daily arch

Welcome to the official account ：Ronny say , forward 、 give the thumbs-up , Thank you.

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