One of the Taobao short video pit avoidance Guide Series -- thoroughly understand Taobao short video

The present , There are more and more players of Taobao short video track . Including Amoy official , Are betting on Taobao short video track .

 

future , Through train paid traffic 、 Search for natural traffic 、 Guess the recommended traffic 、 Short video content traffic will become several core mainstream sections of Amoy , And the proportion of short video content traffic will be higher and higher .

Why is the proportion of short video content traffic getting higher and higher ？
First , Consumers are Tiktok 、 Short video content platforms such as Kwai are staying longer and longer , The consumer's consumption decision-making path has also taken place
Subtle changes .

secondly , Consumer habits have also changed ： Short videos cultivate their ability to obtain information through video
Usage habits , Replace the original text and graphics , The ability to read pictures and texts is weakened , Consumers are becoming increasingly impatient 、 Lack of tolerance .

Amoy sellers next, in addition to thinking about the selection , The following questions need to be considered ：

1. How to present baby to consumers in a better way ？
2. How to show the core selling points more intuitively ？
3. In a matter of 1~3 Stab the pain point of the consumer within seconds ？

Above questions , It is a problem that all e-commerce sellers have to face and think about

The answer given by Amoy is short video .
Short video is obviously a better presentation than text , In the core dimension of conversion , The conversion rate of short video is significantly higher than
Image & Text .
This is also the core driving force for Amoy to increasingly encourage video expression .

 

Same category baby , You and your peers' treasures are presented to consumers , But consumers' attention is easier to focus on babies with short videos . You don't make short videos , Your colleagues will certainly do it . This isn't causing you anxiety , It is the transmission of Amoy strategy , There must be a group of people , Especially the early group of people 、 Including your peers , Get the bonus of short video .

No matter what the current Amoy traffic is , No matter the content quality of the current Amoy short video 、 Get traffic 、 How about transformation ,

Amoy's short video content track 、 The trend of e-commerce short video is the general trend 、 Be imperative .

Get into the short video track as soon as possible , It is not a question of whether small and medium-sized sellers choose to do it , It is a problem that we must do in the future .