The value of Bi in the enterprise: business analysis and development decision

With information technology 、 Accelerated development of digitization , Society has entered the data age earlier than people expected , Start looking to leverage data value , Get a fast-growing digital economy . In the data age , The traditional management model is more and more difficult to catch up with the fast-paced market and user rhythm , As a result, the business development is left behind the demand , Can only chase , Unable to preempt , Get high returns .

Under the influence of this situation , Enterprises begin to reform or directly carry out digital transformation , Hope to create a new , Will reshape the existing business model , Provide products and services that meet the needs of users and the market . In the process of transformation, business intelligence BI Has become the new darling of the business world , It has completed high-level information construction for enterprises in all walks of life , Improved profitability , business intelligence BI One of the reasons for such success is business development analysis and decision-making .

What is business intelligence BI

business intelligence BI（Business Inteligence）, It is mainly composed of data warehouse 、 Data analysis 、 Query report 、 Data visualization and other data technology solutions . business intelligence BI The appearance is so hot , Mainly because the enterprise has many departments , But each department has different responsibilities and tasks , This leads to different departments having their own independent business information systems , They can't communicate with each other , Let the business of the enterprise develop 、 Analysis and decision-making are limited by data and information presentation .

business intelligence BI - Parker data business intelligence BI Visual analysis platform

And business intelligence BI It can realize the standardization of business process and business data 、 Process 、 Standardization , Get through ERP、OA、CRM And other business information systems , Integrate and summarize enterprise data , Use data visualization to meet the data query of different groups of enterprises 、 The need for analysis and exploration , So as to provide data basis and decision support for management and business . Business intelligence BI Summarize the core content , There are three main characteristics ：

1、 A complete set of data warehouse 、 Query report 、 Data analysis and other data technology solutions ;

2、 Integrate different systems in the enterprise （ERP、OA） To get through and effectively integrate the data in ;

3、 Use appropriate query and analysis tools to provide reports quickly and accurately , Provide decision support for enterprises .

Why business intelligence BI It can improve the decision-making ability of enterprise business development

since 1958 From the year onwards ,IBM Researchers will be business intelligence BI The early form of is defined as ：“ An understanding of the relationship between things , And rely on this ability to guide decision-making , To achieve the desired goal .” Decades after that , business intelligence BI Although there are constant changes in definitions and concepts , But the concept of business development and analysis and decision-making does not change , And it's expanding .

Business development analysis - Parker data business intelligence BI Visual analysis platform

business intelligence BI It can improve the decision-making ability of enterprise business development , The key is business intelligence BI Have data warehouse and data visualization , These two functional modules .

Let's start with data warehouse , business intelligence BI The data warehouse has solved the old and difficult problem of enterprise information construction , That is, the problem of data islands often seen on the Internet .

Data warehouse makes business intelligence BI Can go down to the bottom of the data , Clean and process data , After storage in the data warehouse , You can analyze the business development of an enterprise from a global perspective , Analyze data across departments , Better decision making .

Data warehouse - Parker data business intelligence BI Visual analysis platform

besides , Data warehouse also lowers the threshold of data use , Let analysts use data more quickly and conveniently , Realize data value , Improve the efficiency of business analysis and development decisions 、 accuracy 、 Timeliness, etc .

Then there is data visualization , Data visualization is business intelligence BI At present, the most mainstream 、 The most well-known function , Many more enterprises are aiming at efficient and convenient data visualization reports , And directly chose to deploy business intelligence BI, Carry out information construction .

Why data visualization is so important ？ In fact, just look at business intelligence BI What are the basic applications of data visualization , You can understand .

Data visualization - Parker data business intelligence BI Visual analysis platform

First of all , Data visualization can monitor the execution effect of business activities through visual reports , Record business activity cycle data , Repeat regularly , Predict and adjust the execution effect of the next stage , Continue to optimize ;

second , Data visualization can be achieved through KPI The visual reports of indicator topics are used for monitoring and early warning , Discover abnormal business data in time , Make quick adjustments , Avoid enterprise risks ;

Third , Data visualization can comprehensively show the development of enterprise business , It is convenient for analysis and management personnel to investigate the business development of the enterprise , Assist in decision making , Improve the comprehensiveness of decision-making 、 timeliness 、 Accuracy, etc .