The game goes to sea and operates globally

Why do many friends begin to transfer overseas in batches recently ？

advantage ： No version number is required , It is OK to comply with local policies , Blue ocean period

shortcoming ： Not familiar with , However, just because many friends are unfamiliar , We just see the opportunity , Have you reached a starting line .

Today, let's talk about the game going to sea .

The first is the classification of sea games and the best-selling regions

Southeast Asia 、 Japan and South Korea ： Mainland game translation , localization , Some categories can be used in general , Secondary yuan 、RPG、MMO etc.

Europe and the United States ： Mainland game translation 、 localization , GongDou 、 Secondary yuan 、 Eliminate some running water

The best seller list is made in Europe and America ： Numerical hang up idle, Separate category 、 Theme production

mainland CP： leisure Casino、SLG、FPS There are products with monthly profits of tens of millions , And CP Stable output Words、 Elimination and other leisure , Thousands of flowing water , Profit millions , The cost of buying volume continues to grow , It's hard to last

Operation promotion ： Step by step

Key points of overseas promotion ： Different regions have different issuance strategies

Domestic heavy water , Overseas emphasis on quality , Localized market operation of characteristic culture ,4A Products bring profits

The elimination class can be operated as a class alone , If it's an ultralight game , Then we can refer to voodoo How to do it , Or early sp How to do it , Domestic wechat Games , Overseas also needs to do 1 Rush to the top 2 Viruses 3 Topic marketing 4 Flow matrix

If it is Not arcade Casual games , We usually think more about playing abroad , In general, people talk more about leisure ,idle, Simulated operation , To develop , Synthesis, etc , Now? idle It's almost a separate category , Compare eating theme . Simulated operation can be seen zynga,supercell And dream home , Mission , Viral synthesis , Economic cycle , There are many relative considerations , If you have done it in China mmo And leisure slg, It is possible to do overseas simulation operation . Or a simulated operation The monthly income is tens of millions of dollars , Actually, for the team The fine arts 、 backstage 、 Development 、 Planning requirements are still not low , By disassembling the game You can find a suitable target , Then compare the team , Make up the short board

The launch of casual games is ok , The threshold is not particularly high , More are playing games 1 Core play 2 Retain 3 Pay point , The threshold above is relatively small , We need to do a good job of analysis , It's no less difficult to think about it than to build a new one in China mmo.

arcade We can really refer to several old brands , If the company doesn't need money , Then ask a professional head to do , The research and development market costs range from tens of millions of RMB to US dollars . If it's a small team , It is suggested to find a good target , The core play method is polished , Do a good job in the operation rhythm , More benefits , It's also a chance , similar mm, As long as you survive , Follow up can find foreign aid iteration to strengthen .

slg branch cok He Fei cok

cok It has evolved several editions , From value , Fighting form, etc There are updates and enhancements , Indeed, the numerical framework can also be found in China , Cheap ones are also ok , However, it is better to find a good numerical plan , Then the art should be medium to high . Indeed, it will burn money in terms of delivery , Big factories have some monopolies , however 1.5 Line Market , Similar to the bazaar store in the Middle East that I recently consulted , You can also earn millions after running for months , It's still worth doing . In general , If the product quality , The value is indeed crushing the market , We can consider becoming a global first-line market . If the content is on the top , Consider non-standard markets , Not google Android for , low cpi The market of . Each region has its own type of game , We should pay attention to distinguish

You can pay attention to the red line , Policies in different regions , Europe's gdpr, Religions in the Middle East , Japan 、 Korean aesthetic preferences

Africa 、 Payment from India All need some local market localization channels

Overseas communities Forum It's more important , In the early stage, a large number of users can be obtained cheaply

kol Etc. are more common moba,fps Equal big dau, Products with strong enthusiasm , India and us The means of operation are different

Europe and the United States are relatively standardized , India 、 The Middle East and other countries may face many taboos , But there are no taboos when running

Basically, there are policies , makers , I suggest you ask more about the profits that have been made （ It's not running water ） Of cp、 issue , How to operate on the ground

profits income Running water Overseas part We should pay attention to distinguish

Traditional overseas Games cp, ea,gameloft This kind of brand is , There is almost no market cost investment every year , income - Manpower is basically profit

Sub Chengdu can chat with the platform again , Recommendation is also a platform to find cp, Instead of looking like this apple google

There are some in China cp Advertising investment is very large , It's easy to create billions of flowing water , But advertising costs a lot , The profit margin may be only three thousandths , A little bit better. 30%. Some categories that look good , for instance rummy,sdk in I found that running water is good , But let's go a little deeper , You will find a dozen Games , Also washed a game out , And India may be zj, It means running water with more than 100 million days , The monthly income is only 1,2kw.

The profit margin of ordinary games is not an algorithm , At the same time, it is not someone else who did rummy, We can do it , Maybe we did 7,8 paragraph , I have thoroughly studied flying chess , It's done , Dialect is enough , It can also be killed .

Talk about the distribution strategies in different regions

Feel the actual area of the round earth after possible flattening , There is a website that will show the actual area , We will calculate the shipment volume of smart devices , Probably know the local economic development level , Social structure , And the corresponding game category , The way to make money . Southeast Asia Network speed 、 The distribution of models is different from that in Europe and America , Cause different game package restrictions , Networking conditions are also different

Apple google Basically the standard market , The operation is similar , If it is middle-sized and small cp, If the standard platform is not improving, you can also consider mobile devices The app store , Overseas oppo, Huawei Recently, Chengdu is 1.5 /8.5 It's also suitable , At the same time, there are also some group control channels , There are many paying users , You can also pay attention to

Now let's talk about where the volume is ？

PR/Branding、 Forum 、 Community 、 Fan page

MKT Campaign

on-line 、 Offline

stand-alone 、 Online games 、 Page to swim 、 host

Game type classification ： Super light 、 leisure 、 Moderate 、SLG、Slot、Arcade、MMO wait

List a few ua Channel of

In addition to buying a lot overseas roi Channel of , You can also pay attention to , Before 2 Zhou chongdao 7 One million dau Of arcade, I can't buy enough 30w dollar ,2,3 One dollar ,10 Years ago, it was basically brand 、xpromo、viral This amount

Let's talk about the promotion sequence

Testing channels

Test area

Test material

Soft launch

debugging 、 Iterative products

formal UA

I suggest paying more attention to Matching degree of channels , Suitable material , At the same time, we should find the problems of the product in the test 、 Checkpoint , Repair at any time

gp Keywords of are scattered , Every element of the app store needs our attention , Keywords are buried everywhere

meanwhile ,gp‘ Relatively close to the people , You can pay more attention to players' replies , Give more players Reply to the email and reply to the message

Apple makes headlines Subheading Basically , There is also a special key words The input box of , You can at least add up the number of words , At the same time, apple is more official , I suggest you write more letters to the official Adorable

Actually run Head games have some install by source Big head of , You can pay attention to some , Even continental cp There is also some operating space

There should be store recommendations *

Preloaded

Viral

xPromo

channel

Local media

The pre installation should account for the high customer unit price slg,mmo, financial , Real estate , education , Medical beauty, etc You can consider ,viral More suitable Big dau game , Ready to At least it can increase 15% Of user ,xpromo It's easy to understand actually , Not limited to home games , Games and app, If the user attributes are similar xpromo, For example Live broadcast and chess and cards .

channel Except standard application agree The local Some big dau Of app You can consider , But the effect still depends on whether the crowd attributes match , We know ctr Maybe less than one in a thousand ,Local media You can go to pr once , It costs only a few thousand dollars to pack a region overseas , Relatively cheap , coordination mkt Do it together More appropriate .

Media buying Ideas

The fine arts ： material

PM/ operating

ROI analysis 》 iteration

user Profile

Launch strategy ： chart or video 、 Competing goods analysis 、 The crowd 、 region 、 channel & Location 、CTR、 rhythm 、 cycle 、Cluster wait

The cooperation of the game itself ： Inclusion body 、 Activities 、 Sense of substitution

Put on the , perform 、 Basic data collection 、 Summary

Please pay attention to the effect of launching products several times a day 、 material 、 feedback , Before, I encountered advertisements that were uglier than games app Companies are not uncommon , It took half a year to know what the advertisement looked like , In fact, the process of making creative materials in the early stage 、 Planning should be involved , Including user attributes, which need to be deconstructed clearly , Otherwise one is suitable for medium arpu Russia 、 Russian Games , Run to Brazil low cpi Go to ua, The cost can't come back

That's the agent , Official account opening 、 Or do it yourself ？

How to choose an agent ？CPCvsCPA There are some tips in it , You can pay attention to

Advertising material There are also many attentions , Too detailed , We can talk privately , Different materials roi ltv The difference may be 10 More than times

Delivery channels

standard 、 Non-standard 、 Research on competitive products , Major products 、 Historical launch data re disk

The difference between the test data and the official sample size , The actual result is lower than the official ,KR Higher than formal