Oppo reno6 turned sour by "inner roll"

【 original 】

5 month 27 Japan , Well known in China “ Yan Kong ” Handset makers OPPO  Once again held a new product launch , The new product released this time is Reno6 series . Choice in 618 Launch new products on the eve of e-commerce shopping festival , presumably OPPO This wave of “ Be careful of the machine ” It has been known for a long time . however , Is this phone worth buying , We have to learn more about it .

Low configuration sales “ sky-high ”？

If we say that the traffic is the seven inches of the net red economy , So the price and configuration , It may be a seven inch mobile phone in the market .

In terms of configuration , this OPPO New products launched Reno6 series , Respectively equipped with Tianji chips 900 And Tianji 1200 processor , The new product prices of the two versions are 8GB+128GB The price is 2799 element ,12GB+256GB The price is 3199 element . Undeniable? , The performance of Tianji processor has been improved , however , From the current 5G The array of chips , Tianji 900 Can't rank with , It can even be regarded as low-end . But it is also a new product equipped with low-end processors , The price was sold 2799 element .

Let's take a look at Tianji 1200 Of Reno6Pro, Its price is as high as 3499. Need to know , Also equipped with Tianji 1200 Red rice K40 The price of the game version is just 2199, And its sub brands realme GT Neo The flash version costs as much as 1999 Yuan Qi , In contrast ,OPPO Reno6 The price of , It can be said that it has been sold “ sky-high .”

Look at other configurations , On the whole OPPO Reno6 The configuration of is in order , Because now , What a smart phone should have, it almost has , For example, four cameras （ Although there is one that is counted ）, Super high front and back pixels , And powerful beauty adjustment function ……

There is no denying that on the road of how to make people more beautiful ,OPPO I have broken my heart . But seeing this heartbreaking price , I can only sigh that OPPO Is ready to “ High price and low price ” The road goes farther and farther .

Actually , When the social animals lament that they have been seriously involved in the society , The evil wind of involution has long been blowing into the field of mobile phones , It seems that all the functions are available in the factory , But what functions are not done well enough , In a word, describe , There is no bright spot ！ presumably OPPO Reno6 There is also this worry , Because although it matches 65W Flash charging , However, the lack of support for wireless charging is also a cause for criticism .

In addition, in design ,Reno6 It seems that I am not so distracted . because Reno6 In fact, there is no big breakthrough in innovation , Even basically used Reno4 and Reno5 Design language of ,OPPO Has the designer's creativity dried up ？ In this Internet age that stresses innovation and breakthrough , The last one that used a similar design for its products was apple , But ask yourself Reno6 Do you have the strength and confidence ？

Jealous , Public relations publicity diss Huawei Hongmeng

It is worth mentioning that , This time OPPO Reno6 There is no high cost performance as a selling point , Maybe I know that I really don't sell cheaply ？

But in other ways “ Awkward blowing ” There is no shortage of , Search anywhere in the browser Reno6, They are highly praised by the public , Some people even boast about it as “ Cheap version ” Of iPhone. You have to admit OPPO Although these years have been with “ High price and low price ” The label of , However, the positioning and shaping of its appearance has indeed gone deep into the minds of consumers .

The public relations publicity on mobile phones has been done well , But in other respects, it seems that it is not doing very well .

This few days , It is not only the three child policy that has just been announced that has aroused heated discussion among netizens , There is also the Hongmeng system officially launched by Huawei .

The launch of Hongmeng system has won a lot of applause , This means that domestic mobile phones have mastered the scientific and technological autonomy in the operating system . but OPPO Huang Hongtao, a former public relations official, publicly called Huawei Hongmeng system on his microblog （ It is called former pr , It's because I left my job after this storm ） As a OPPO pr , Huanghongtao's move is not only “ pit ” 了 OPPO company , Also successfully put themselves “ To die ” 了 .

According to Huang Hongtao's microblog content , He said that other manufacturers would not use Hongmeng system , Because this is tantamount to handing over services to Huawei , And the system has copycat elements , Maintenance costs are high …… wait , It was even picked out to form “ Anti Hongmeng ” Wechat group of .

It's hard to imagine that this is the opinion of a public relations friend of Huawei , Besides, OPPO It is also a big mobile phone manufacturer in China , Are you lifting a rock and hitting yourself in the foot , His jealous remarks also defiled the eyes of netizens . The sour smell on the screen , You have to wonder if you have knocked over the vinegar bottle at home , How can you have the face to do something you can't do diss, It seems that public relations ,OPPO You still need to cultivate your internal skills .

As soon as the speech comes out , Immediately attracted the collective counterattack of netizens . Netizens said that according to this logic , So using the Android system is tantamount to giving the lifeline to others , Because the Android system is not made in China , Does it mean OPPO Would rather hold the Western thigh than use the domestic system ？ It is not obvious that OPPO The company also “ throw ” Rub on the ground ？ It also attracted a large number of netizens to say that they began to boycott OPPO.

Finally, because the public opinion is too big , Huanghongtao sent an apology and sent an apology from OPPO The company resigned , But I still want to sigh ： in the capacity of OPPO The former pr , Huanghongtao doesn't think “ Scold each other ” Is it too ugly ？

The market has left little time and opportunities for new products

Not to mention OPPO How is your mobile phone doing , But the behavior of his former PR this time , Talking seems to be a bit of a brain .

Go back to making mobile phones . indeed , Make a mobile phone , Appearance and marketing are not everything , Marketing is just a means to get traffic , Quality and use experience are the key to win the market , So what really moves consumers , Is the strength of mobile phones .

Comprehensive, ,OPPO Reno6 From the perspective of comprehensive performance, it is really not excellent , And the price is not very close to the people , But consumers should be used to it ,OPPO Your phone has always been this operation . But then again , An ordinary walking machine , What kind of bike do you want ？

I want to see others OPPO Recently launched new TV and car manufacturing businesses , It is unknown that the two layouts can taste the sweetness , But according to the current market situation ,OPPO Our TV positioning is still in the fuzzy stage , There are even professional analysts who say that it is newly listed OPPO Smart TV K9 Suspected of exaggerating propaganda , Dig a sinkhole for consumers . and OPPO The market share of smart TV is far from keeping up , I don't know if the car maker can pull it back .

And back to OPPO From the main business of , With the saturation of the smartphone market , Want to make a mobile phone that allows users to keep a memory point for a long time , It's getting harder and harder , One reason is that the frequency of new machines coming into the market is too high , Dazzle consumers ; both , from OPPO Reno6 From the point of view of the positioning model , Fluency and performance should be the first criteria to consider , And endurance 、 Appearance and other conditions are bonus items , After all, the price is here , Don't ask too much , But it should not be too low .

besides , No matter what product , The use experience is to retain users 、 A big weapon to improve public praise and repurchase rate , therefore , Whether it's high-end 、 Middle end , Or low-end mobile phones , As long as the user's needs at this stage are met , Already won . As for the newly listed OPPO Reno6 Whether it has met its own requirements as an ordinary mobile phone , One sentence summary ： The market will give time and opportunity , But not too much .

As for the next ,OPPO Further, we will also bring you the report and attention in time .