How to make social media the driving force of cross-border e-commerce? This independent station tool cannot be missed!

Social media has become about 10 The main source of information for .60% Our buyers search for products and services online around the world （ according to Business Insider,2018 year ）. that , For more than 10 years , Why has social networking become the most popular marketing channel ？ The main reason is ——

· they （ almost ） It's free. ,

· They are the most cost-effective marketing tools to help SMEs increase sales

· They are surpassed on a global scale 34 Billion people use ,5 Growth over the year 65%

· They are versatile , On a one to many or one to one basis

· They are traceable and can be measured immediately .

 （ One ） What is the significance of social media to the cross-border e-commerce industry ？

Now that social media has become a popular marketing channel , that , What is its further significance to the e-commerce industry ？

Many independent station sellers of cross-border e-commerce , Its products are of good quality , But there is no market . Many traditional practices are advertising , Do some promotional activities , But that kind of profit transfer is undoubtedly huge , And can't build brand awareness continuously and effectively .

With the rise of social platforms ,Instagram、Facebook、Twitter、Linkedin, also TikTok wait , These social platforms are used by a large number of people , High user stickiness , Its strong role in marketing has become increasingly prominent .

On social platforms , Use key content at the right time 、 The right place attracts the right people to take the right actions , It can provide more opportunities for the brand communication of independent station sellers . The significance of social media to the cross-border e-commerce industry is embodied in the following points ：

· increase 20-40% Sales volume （ According to Bain ,2018 year ）

· Interact with more audiences in different countries and around the world

· Improve brand awareness , At home and abroad

· With foreign customers 、KOL Build relationships with influencers

· Form stylized marketing according to different social habits in different regions

（ Two ） How can the cross-border e-commerce industry make better use of the driving force of social media ？

Although social media is a powerful driving force for the rapid development of e-commerce industry , But it is not easy to make good use of this driving force .

A good cross-border e-commerce social media strategy needs to consider many factors , At the same time, we should make a detailed plan . Here are some small suggestions ——

· Study your export market ; Local social networks 、 Customer online behavior 、 Competitors' social media activities / Strategy, etc.

· Set goals and design social media strategies for each target overseas market

· Assess the internal and external resources needed for your international social media strategy , And verify the budget allocated to it

· Every country / The region develops a social media program

· Use international social media experts to accelerate the pace

· Conduct social media trials in a foreign market before international deployment , To test your strategy and avoid investment failure

· Periodic measurement results , Compare them and correct them if necessary

 （ 3、 ... and ） This stand-alone tool can maximize the driving force of social media

SaleSmartly It is an independent station tool for Chinese sea customers , Including online chat 、 Customer Service Center 、 Marketing automation 、 Four modules of marketing data insight , Subscribe new customers to 、 Online sales 、 Secondary marketing gets through , Comprehensively improve the conversion rate of independent station customers . Statistics show that , The average customer complaint rate of the merchants used has decreased 50%, Income increase 30%, Improve customer service efficiency 100%, Reduce business operating costs 40%.SaleSmartly around “ consulting ”、“ sales ” Two scenarios provide core services .

 1. Consulting scenarios

· Support website multi chat portal plug-in

· Support multi-channel message integration and unified reply

· Support binding multiple chat accounts of a single channel

· Support multi person collaboration

· Support multi language real-time translation

· Supporting text 、 picture 、 video

· Support online 、 Offline Reply

· Support contact path tracking

· Support AI Intelligent robot replies automatically

· Support customer service performance management

· Support PC And mobile terminal

2. Sales scenario

· Support websites to automatically trigger marketing words

· Support multi-channel messages （Facebook 、Messenger 、 Line 、 Instagram 、 Telegram 、 WhatsApp 、 Email etc. ） Mass hair

· Support automatic recall of abandoned shopping carts

· Support multiple crowd oriented extraction

· Rich automated marketing templates

· rich Email Marketing template