source ： Zinc of finance and economics （ID：xincaijing） author ： Sun Pengyue edit ： Anna

15 The final curtain call of the flying letter , The tears of another era are over .

In recent days, , China Mobile announced ： Hefeixin will be from 2022 year 9 month 30 Stop providing services from the th , At that time, we will not be able to log in and use hefeixin , Please back up and save important materials in advance . Relevant information legally collected when providing services to users , We will comply with national laws and regulations and 《 And Feixin privacy policy 》 Preservation , After the storage period, the user's personal information will be deleted .

According to public information ： China Mobile in 2007 Instant messaging service was launched in “ Fetion ”;2016 year , Feixin was renamed “ And Feixin ”;2021 year 4 month , And Feixin has begun to stop enterprise registration , And successively shut down the meetings of personal accounts 、 Voice notification 、 Mass messenger 、 monthly 500 Group sending assistant SMS number and other functions .

thus , after 15 Years old instant messaging service “ Fetion App” Declare the end .

As “ Ancient Internet ” The product of , Under the circumstances at that time , The main means of communication for domestic users are still in the form of telephone and SMS , According to xinhua.com ：2006 year , The number of SMS messages sent in China is close to 4300 Billion bars , The average monthly SMS fee per person is 10 Yuan of above ; Lovers in love , The monthly SMS fee per person is as high as 30 Yuan of above .

China Mobile keenly grasps users' consumption pain points , Launch Feixin , Discount by SMS 、 Mobile and PC The main selling point of the terminal is that it can send messages to each other free of charge , Instantly favored by a large number of mobile phone users , For a time, Feixin swept the country .

stay 2010 The peak of the year , Feixin gains 5 Billion registered users , Peak active users are approaching 1 Billion .

It is worth mentioning that , As the first batch of instant messaging in China App, Its design is very epoch-making . For example, the built-in expression pack 、 send the voice message 、 Pictures and other functions , Have a deep impact on later communication software .

But as a product of the times , China Mobile has always judged the wrong development path of Feixin , Limited to the industry competition with China Unicom and China Telecom , Limit Feixin to mobile users , Telecommunication and telecommunication 、 Unicom users are not interconnected . Such a lack of Internet thinking measures , As a result, the development limit of Feixin is blocked , Registered users can never break through the bottleneck .

Final , stay 2011 After year , After China enters the era of mobile Internet , Under the impact of wechat and other social tools , Feixin's market share gradually shrinks , Finally began to transform , From instant messaging tools to enterprise service platforms .

However, enterprise service platforms have been born one after another 、 Flying books and other software , Only by “ presenter 300 minute ” and “ Monthly gift 100 Minutes to make a free video call ” Feixin for selling points , Weak competitiveness , Unable to compete with competitors .

And move the interior in , It is also being squeezed by other businesses . The biggest selling point of Feixin is that all mobile phone numbers can send text messages to each other for free , During the Spring Festival “ New Year SMS ” It is the major profit maker of China Mobile , It can bring nearly three billion yuan of revenue to China Mobile every year . This has a direct conflict with Feixin , As a result, the internal weight of Feixin mobile gradually decreases .

And the same positioning as Feixin 、 The same age , The software that has also been eliminated by wechat is mi chat 、 Yi Xin . They are also the gradual contraction of the market , Finally disappeared , Eventually become “ Tears of the times ”.