What management improvements can CRM bring to enterprises

For any business , If you want to stand out in the industry or change the current sales dilemma , The implementation of CRM The system is a good choice .CRM The system can not only optimize the process from the clue stage , Also be able to understand the sales process 、 contract 、 collection 、 Provide integrated after-sales management . From the company leadership level 、 Sales manager level 、 Sales can provide corresponding functions 、 View permissions and reports .

Keep abreast of customer trends .

The customer information of enterprises is generally scattered in the market 、 Sales and service departments . If information is not shared, it will make it difficult for enterprises to be complete 、 Accurately understand customer status and value , I don't know what the relevant departments of the enterprise have done , Difficult to communicate effectively with customers , Explore more sales opportunities and customer value . stay CRM With the support of the system , At what stage of the customer's life cycle , How many customers are there at which stage ; Which customers have high value , Great potential , Need to focus on maintenance , Which customers are about to lose and need to be maintained as soon as possible ; What work have people in different departments of the enterprise done , The customer's response is clear at a glance .CRM The system is to realize " Customer focus " Provides adequate and easily accessible information support ; meanwhile , It also provides marketing management and job support , Make idea 、 Process and information are closely combined , In order to help enterprises build new marketing methods .

Differentiated customer marketing .

An enterprise 80% The profit is made by 20% Created by our customers , For this 20% Our customers should carry out differentiated marketing . adopt CRM System , Enterprises can segment customers , Identify the most important customers , Make the market budget 80% It can be really accurately put here 20% The customer , Make the sales expenses more targeted to these more valuable customers , At the same time, customers with different values are treated differently in terms of customer service , So as to truly achieve differentiated customer marketing .

Transparency of marketing activities .

The marketing activities of an enterprise are often sloppy , After a big marketing campaign , But I don't know how to evaluate this activity , I don't know how many sales opportunities this activity will bring . But by CRM, Enterprises can track the whole process of every marketing activity , By recording the actual cost of the activity 、 Actual participants 、 Actual business opportunities and new contracts , You can query 、 analysis 、 Count the total number of marketing activities in a certain period 、 The effect of the campaign , Such as the proportion of market activities and business opportunities 、 Market activities and the proportion of new contracts , So as to provide strong data analysis support for new market activities and annual market activity plans .

Quickly meet customers' personalized needs .

Application CRM System , Enterprises can quickly respond to customer needs , Provide customers with real-time " one-on-one " service ; meanwhile , It can provide customers with personalized marketing information , So as to improve customer loyalty , Build strong customer relationships and shared " Customer repository ", Gain profits from value-added services .

Realize refined sales management .

Managers can use CRM The system fully controls the sales , Realize refined sales management , Whether from the formulation of sales objectives 、 Execution of sales work 、 Control of sales activities 、 Feedback of sales information .

Promote business collaboration .

CRM The system provides a unified working platform , The market of the enterprise 、 Service and other departments are connected , Solve cross department customer management problems through collaboration .

All in all , Enterprises implement CRM Can bring great value !

Sincerity CRM&PM Can not only provide CRM The management function of the sales section , It also integrates projects 、 after-sales 、 Financial and other functions , Just use one software , The enterprise business process management can be realized .