What is Amazon keyword index? The consequences of not indexing are serious

Create a product list and add back-end keywords , You need to make sure they are indexed by Amazon . What is keyword index ？ For a product , Amazon will create a list of keywords related to the project . Amazon uses this keyword list to identify the product or ASIN Whether it is related to the customer's search query .

Have you noticed searching on Amazon “ shoes ” The number of results obtained ？ This is on Amazon for “ shoes ” Number of products indexed by keywords . If your product or ASIN Not for “ shoes ” Index , Then it will not be displayed in the search results . therefore , Ensuring that your keywords are indexed is critical to ensuring product discoverability .

Be careful ： Indexing keywords does not guarantee a better ranking of search results . Natural search ranking depends on many factors , Including product relevance 、 Sales and product reviews .

It should be noted that , Amazon doesn't put all your back-end keywords into the index , This is from the background mechanism of Amazon . Amazon uses machine learning , To determine relevant search terms . With the deepening of machine learning , The data collected is increasing , Amazon's keywords will also change with these accumulations . This is an automated process , So Amazon won't index all the keywords you set .

This means that you will need to constantly monitor whether your products have been indexed for all major and related keywords .