How to improve the customer retention rate in the operation of independent stations? Customer segmentation is very important!

Many independent sellers are suffering from the problem of customer retention , Today, let's share with you the importance of customer segmentation ——

Your customers are different , And have different buying habits 、 Demand and demand . therefore , It makes no sense to show all buyers exactly the same information or offer . Customer segmentation allows you to create targeted marketing campaigns , Attract the right buyers at the right time .

SaleSmartly It is an independent station tool for Chinese sea customers , Including online chat 、 Customer Service Center 、 Marketing automation 、 Four modules of marketing data insight , Subscribe new customers to 、 Online sales 、 Secondary marketing gets through , Comprehensively improve the conversion rate of independent station customers .

Now? , You just need a few clicks to go to SaleSmartly  Do this in . Our latest updates make it easy to create customer segments , So as to maximize your chat marketing through precise positioning , Help you better connect with shoppers .

（ One ） What is customer segmentation ？

Customer segmentation is critical to any successful enterprise . stay SaleSmartly On , You can use the session tag 、 Visitor tags and notes are based on their behavior 、 Filter your audience with location and demographic data .

SaleSmartly  Will pass Facebook Messenger The customer you chat with automatically records the system field , Such as gender and language 、 region . You must create your own labels and custom fields , And then from “ Contacts ” The mass messaging or mass mailing tab is manually applied to customers .

for example , Suppose you want to send a message about a new promotion to the man who recently interacted with your page . Besides , You only want to give it to people who give positive reviews and choose to receive sales notifications over the phone .

To be in SaleSmartly  To locate this group of customers , You can set the corresponding system field 、 Custom fields and labels apply filters . stay “ Contacts ” Tab , It might look like ：

  see “ Contacts ” At the top of the tab “ tagging ” Button . With this , You can label multiple customer groups .

 （ Two ） Why care about market segments ？

Saving clips will save you a lot of time ！ You can apply all filters at once , Instead of setting each filter individually . It's also a good way to easily remember the important segments of the audience you want to participate in on a regular basis .

Once you have built some subdivisions , You can mix and match them just as you would any other filter . This allows you to apply truly accurate positioning with just a few clicks .

In the example above , You can use “ There are many messages ” This subdivision is related to another “ High value customers ” Combination of subdivision . This may include people who have bought many times or tend to buy more profitable products . By applying two subdivisions , You can quickly identify what belongs to both High value customer base .

（ 3、 ... and ） How to create subdivisions ？

First , You need to create a filter to include in the subdivision . To be in “ Contacts ” Tab , Please click on the “ Filter box ”, And then click “ Conditions ”, Then select the system fields to filter 、 Labels or custom fields . Depending on the field type you select , You will be asked to specify the filtering method .

For labels , It's like “ yes ” or “ No ” It's as simple as . For custom fields and system fields , It may be text-based （ Such as “ contain ”）、 Based on numbers （ Such as “ Greater than ”） Or time-based （ Such as “ Less than 10 Days ago, ”）.

After setting the filter , Building subdivisions is easy ！ Just click “ tagging ” And name it .

After creating the subdivision , You can use it anywhere you use the filter —— For example, in mass mailing 、 Messages are being sent in groups .

This is all about it ！ Use SaleSmartly Pinpoint your customers , And send them what they want . That means giving them a better experience , Bring you a better return on investment ！

Not sure which segments to build ？ Contact us , Assign you exclusive customer service , perhaps Check our official website .