Common English abbreviations for data analysis (I)

Catalog

1、PV

2、UV

3、GMV

4、ARPU

5、ARPPU

6、CPM

7、CPC

8、CPA

9、CPD

10、CPI

11、CPS

12、KPI

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1、PV

        PV（ Number of visits ：Page View）: The number of views of a page in a certain time , When a user opens a website, it can be seen as a PV. for example , A web page is opened in one day 10 Time , that PV by 10

2、UV

        UV（ Number of visitors ：Unique Visitor）: The number of people who visit a page in a certain time . for example , A web page 1 It was opened by someone in the sky 10 Time , that UV yes 1. Although this user is 1 Open this page in the middle of the day 10 Time , But this user can only be counted as one person , therefore UV yes 1 instead of 10

3、GMV

        GMV（ Total turnover ：Gross Merchandise Volume）: Retail also means flowing water ; Including sales 、 Cancel order amount 、 Reject order amount and return order amount

4、ARPU

        ARPU（ Customer unit price ：Average Revenue Per User）

5、ARPPU

        ARPPU（ Paying users pay per capita ：Average Revenue Per Paying User）, It is used to calculate the average income of paying users

6、CPM

        CPM（ Advertisements are paid by the number of displays :Cost Per Mille）

7、CPC

        CPC（ Advertisements are paid per click ：Cost Per Click）

8、CPA

        CPA（ Advertisements are paid according to the actual effect of the advertisement ：Cost Per Action）

9、CPD

        CPD（ Press APP Number of downloads paid ：Cost Per Download）, Suitable for promoting new products

10、CPI

        CPI（ Install by APP Pay for the quantity ：Cost Per Install）

11、CPS

        CPS（ Pay according to the number of users or sales completed ：Cost Per Sales）

12、KPI

        KPI（ Key Performance Indicators ：Key Performance Indicator）