Embark on a new journey and reach the world with wisdom

2022 year , Lilda entered 21 The threshold of the anniversary . Since its inception , The company moves forward with a steady pace , In different stages, it has achieved leapfrog development one after another , Become the leader of the Internet of things industry .

Now , Standing on the 21 On the new starting point of the anniversary , Lilda continues to promote innovation and upgrading , Recently changed the visual system and brand value system , Inject new energy into the company .

1、 Precision and clarity , The new orientation guides the new direction

1、 Brand positioning

Brand positioning refers to the enterprise on the basis of market positioning and product positioning , The commercial decision-making on the cultural orientation and personality difference of a specific brand . An accurate brand positioning is like a compass , It will guide the correct direction for the future development of the enterprise .

After careful research and sorting , Lilda positions itself as the R & D of Internet of things products 、 Technology application 、 A one-stop service partner , In the future, it will connect with business partners more accurately , Achieve a win-win situation .

2、 All things connected , Lear has reached the world

“ All things connected ” Reflect the characteristics of the Internet of things industry , Connect all things in the world , Carry out information transmission and exchange .“ Lear has reached the world ” This refers to the ideal state of traditional commercial operation ,“ Business is booming all over the world , There are abundant financial resources reaching the three rivers ”, Here, it means that lilda connects the world through intelligent IOT .

The company will continue to use its products to 、 Technical force 、 Service capability enables you to do thousands of things , Connect through wisdom , Help transform and upgrade , Achieve customer development .

2、 Forge ahead , new LOGO Show new strength

Lilda is right logo The logo has carried out innovation reform .

01、6° tilt

Specially designed 6 Angle of inclination , Make the font have a forward trend , It shows that lilda pursues excellence 、 Enterprising enterprise spirit . The simple font structure and neat geometric shapes highlight the sense of modernity and technology .

02、 Memory identification

The first two letters of the character mark are extracted L and I, They respectively represent Link（ Connect ） and Intelligence（ wisdom ）, This combination forms an interactive modeling sense , It represents the vision of lyrda and its customers' connection to jointly move towards the smart world . The second creation of various transformations on this figure has also formed the special memory logo of lilda .

03、 Color system

Blue is already the visual asset of lilda , It has been deeply rooted in the market , Form a significant brand visual impression , We keep the blue department , In the main color recognition, the blue color with higher saturation is optimized , Its application is more in line with the digital environment , Emotional expression is also more focused —— Deliver a steady and professional message , A trustworthy feeling .

04、 Practical application

This whole set of vision system integrates the brand concept of lilda 、 Brand spirit 、 Brand memory, etc , Will be fully used in posters 、 packing box 、 Folder 、 Business cards and other occasions , Let the brand logo of lilda become a unique and distinct existence .

Standing on the node where the group has been established for 21 years , With a brand-new image, lilda shows the world its young and vigorous vitality and enterprising attitude .

In the past 20 In the year , With its own innovation in technology 、 Accurately grasp the needs of market users , Through the rough waves of the market , Develop into the backbone of China's Internet of things industry . next 20 year , Lilda will be more determined 、 A more scientific and technological image enables us to do all kinds of things . Under the guidance of new brand strategy , I believe that after the transformation, lilda will have high morale , Ride the wind and waves .