7-day sales of video number exceed one million

0 Powder sowing 7 Daily sales exceed one million
New anchor how to leverage traffic ？

Recently, there are two accounts, jianhuoxinxuan 、 The selection of sharp goods attracted our attention , Just looking at the account name makes people feel like a matrix number .

△ Screenshot of the source ： Youwang data

Sure enough . Youwang data is bound to the store through it , It's the same family , In addition, there is Dongliang Qin region , There are three matrix numbers . Among them, jianhuoxinxuan and Dongliang Qinyu are accounts that have just been broadcast recently . Good choice 3 month 16 Day launch , Dongliang Qin region 3 month 21 It only started on the th .

△ Screenshot of the source ： Youwang data - Blogger details - Live record

Through the bullet screen words in these live broadcasting rooms , We found very similar . therefore , Squat down in these live broadcasting rooms , I found that these anchors took the same “ Script ”, The same live script . Of course, the goods sold are also crossed .

△ Screenshot of the source ： Youwang data - Live monitoring - Bullet screen words cloud

These live broadcasting rooms pay great attention to user interaction ： Call the new sister “ new ” word 、 Want a sister to fight “1”、 achieve 1000 individual “1” I'll give you a king's fried price 、 The sister who has been photographed replied “ Photographed ”、 Call the sisters who need to hurry “ Urgent ”……

They didn't guide users to add wechat 、 There is no wechat addition method left on the account , It can be seen that through the high-frequency interaction between live broadcasts , To a certain extent, it can pry the public domain traffic .

We from 【 Live record 】-【 Overview of live broadcast 】-【 Commodity analysis 】 View discovery , Goods will be from 398 Change the price to 59.9, From the comments above, we can also find many “59” The comments .

△ Screenshot of the source ： Youwang data - Live record - Overview of live broadcast - Commodity analysis

Observe the live broadcast room , We found something very interesting .

The assistant meeting between the anchor and the live broadcast room “ Scripted play ”, After the anchor introduced the product highlights , Will say price ：“ I today 398 Don't ,298 No more ,198 No more , as long as 99, Is it awesome ？”. And the little assistant in the live room comments began to brush 59.9 The price of .

The anchor then “ Grievances ” Retelling the advantages of commodities ：“ We are 100% mulberry silk , You still need 15 Try it on free of charge , still more 59 The price of , Oh, my God , How is that possible? ！ I can't do it ！”

Once “ settling 、 Struggle ” after , finally “ Concession ”, given 59.9 King's fried price .

But in fact, their selling prices are 59.9, General introductions 、“ perform ”10 Minutes later , The price of goods will be changed within a limited time 5 About minutes . At the same time, the anchor of the live broadcast room will also use various means of hunger marketing , To facilitate transformation .

More than one live broadcast a day , Every field 1-3 Hours , And so on and so on , New people keep coming in , Keep repeating the same script .

As mentioned above , Many consumer users of video numbers are taokuai without touch , Relatively simple , I don't know all kinds of routines in the live studio , After all, the price is not high , It's easy to make a deal under the sales script of the anchor .

Choose near from sharp goods 7 Days of live data can be seen , The estimated sales volume of live broadcast is as high as 1.73 Thousands of pieces of , The sales are considerable .

however , In the long run , We don't recommend using all kinds of too deep routines to promote transformation , More businesses want to do long-term business , Not a one-time business . If you want to go far , Then I have to be distracted .

The most important thing about the live video room is sincerity 、 trust , Create a high-quality human design 、 Attract users' trust and love , In social relationships , Take the old with the new 、 Re introduction , In order to have a continuous flow of passengers .

​