After the uproar, is the yuan universe "cool"?

Nobody thought of that , When we are immersed in the joy of the Spring Festival , Renamed Meta Of Facebook Is ushering in “ Darkest hour ”.2 month 3 Japan ,Meta Published as of 12 month 31 Japanese 2021 Unaudited financial statements for the fourth quarter and full year of the financial year . Results show that , its Facebook Daily active users fell continuously for the first time , There is also the concerned department of the meta universe Reality Labs Loss to 100 Billion dollars . Then ,Meta Our share price plummeted 26%, Market capitalization 2300 More than $ , Create the company 18 The biggest one-day loss in years ; And Zuckerberg himself fell out of the top 10 of the global rich list .

Similarly, . According to foreign media reports , Microsoft has recently put HoloLens 3 Project dead , People familiar with the matter said , This is also the Microsoft hybrid reality （MR） The end of the header item . Although the project leader Alex Kipman And then expressed on the social platform ：“ Don't believe what you see on the Internet , Someone said before Hololens 2 It's also cancelled .”

Industry insiders say , Although we know that the metauniverse must have a contraction period , But I didn't expect to come so soon . Capital votes with its feet , No matter how much the story is told , The underlying logic , Only making money . therefore , When Meta The financial report of , The foam then broke .

Although each KOL Hold high “ The universe is the future ” Of the standard , Still can not rewrite “ The meta universe has not yet arrived ” The situation of . Remove the key technical problems that need to be solved urgently , How to balance technology 、 Cost and feasibility , Achieve an immersive experience , It is still far away . The yuan universe is still in the distant future .

In the domain of Technology CEO Cao Shenghu seems , contrast 2021 Year of “ Cheering blindly ” and “ Blindly sing bad ”, at present “ Go downhill ” On the contrary, his expectation was deepened by his meta universe . in fact ,Meta The reason for the sharp decline in share price is not only the loss invested by yuancosmos , But the rise of competitors 、 Regulatory policy 、 The result of the superposition of various factors such as the difficulty of metacosmic transformation . secondly ,Meta The meta universe Department Reality Labs Huge losses poured down this basin of cold water , Let more people see the meta universe “ Removing deficiency and transforming excess ” The possibility of .

meta Metauniverse products Horizon Workrooms

Meta Results show that , By Meta The meta universe sector as a future strategy Reality Labs, Lost money in the past year 102 Billion dollars , This shows that while the yuan universe has the ability to burn money , It will also shut out the vast majority of Internet enterprises that follow the trend , Tell your friends “ Don't waste money ”. Besides ,Meta expect ,2022 year Reality Labs Our operating losses will also “ A marked increase in ”, explain Meta We are ready for psychological anticipation and protracted war .

Some analysts say , There is no evidence that investment in the metauniverse will pay off , Yuancosmos is an expensive gamble . However, many enterprises and institutions are optimistic about this . recently , Research Institute Gartner The latest forecast report said ,2026 year 25% People will work at least in the meta universe every day 、 shopping 、 Study 、 An hour of social or entertainment . Vice president of research Marty Resnick Express ： By moving from digital business to meta universe business , Enterprises will be able to expand and strengthen their business models in unprecedented ways . To 2026 year , The global 30% Our business organization will have products and services for the meta universe .

sweep , All that remains is gold . Huge investment in emerging businesses is the only way for enterprises to change ,Meta At the beginning of the metacosmic revolution , Huge investment is inevitable , The contradiction between short-term investment and long-term development direction , No one can avoid the pain .Meta And the future of the meta universe , Just wait for time to verify .