Experience Sharing | Tips for Writing Easy-to-Use Online Product Manuals

In the process of product promotion, product manuals play a very important role.The sales representatives of many companies will carry a product manual, which plays a vital role in the company's image promotion and marketing.Companies are also paying increasing attention to the production of production manuals.Moreover, due to the rise of Internet marketing, traditional corporate product brochures have fallen out of favor, so online product brochures have become the "new darling" of companies.

So how do you write an easy-to-use online product guide?Also please watch the officers continue to look down.

Product manual compilation points

First, we need to understand the two core keywords of "simple" and "efficient".The product manual itself is only there to help readers better understand and use the product, it is meaningless if it is so complicated that it takes a lot of effort and time.

Second, it is necessary to clarify the goals of this manual and what the needs of the objects are. The focus of each different goal will be very different.

Third, clarify the purpose of the product manual.Is it for promotion or use guidance.General brochures are more general and more valuable.User guide, there are more operation guides.

Fourth, select the manual in the form of text, video, etc. suitable for this product.When selecting, consider the style, cost and user usage of the product (video has higher requirements on the network).

Finth, plan the overall structure of the user manual, which generally includes: product background (as simple as possible), function description, core function logic flow (non-task flow), common problems, etc.

Basic Principles of Production Manual

1. A product manual is a market document that should combine marketing strategies with users' information requirements.

2. Combine with the marketing strategy to highlight the advantages of the product.

3. Combined with the customer's information needs, fully reflect the product information.Users are constantly asking questions and wanting to know something that needs to be included.

4. Conduct a comprehensive introduction to competitors through surveys.

General production procedures for product manuals

1. Collect, read, organize, categorize, and decide what products and services are available

2. Determine the key elements of the product, content framework, description logic

3. Get in touch with the heads of various departments to collect data, pictures, videos and other materials

4. Refine product features and write copy for relevant content sections: specify product functions, features and advantages, service objects, service scope, service fees, purchase and operation procedures, and useEffects (success stories)

5. Determine the style for the product manual and make or select the appropriate mold

6. Improve the presentation details, verification, and output of each content section (electronic/paper)

How can I make a beautiful, easy-to-read product manual?

1. Hierarchical information structure, gradually clear, easy for readers to read;

2. Real-time and convenient reading and writing capabilities, ensuring that users can easily read at any time and anywhere;

3. Concise and beautiful pictures to improve users' reading experience;

4. Quick response search can shorten the time for users to search for problems.

Product manual preparation method

It is a very effective way to create an online product manual to give users a good first impression of the product.

Baklib's online product manual creation - provides users with intelligent editing and style tools, allowing you to easily format text and paragraphs to create vivid product manuals.Every edit is saved in real time in the cloud, giving your customers a clearer understanding of your business and products.