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How to find customers for investment attraction in industrial parks
2022-07-01 18:35:00 【Wudouyi chain - Industrial Digital Management Platform】
“ Difficult to attract investment ” It has become a major bottleneck restricting the development of industrial parks , And the investment attraction of industrial parks cannot be achieved overnight , It is a hard and long work , Accompany the growth of the industrial park . Can recruit high-quality projects , High quality development of the industrial park , Unable to recruit high-quality projects , The development of industrial parks may stagnate . Then as the investment promotion staff of the industrial park , How to find customers for investment attraction in industrial parks ?
First ,“ How to find customers for investment attraction in industrial parks ?” The industrial park investment workers must have “ Take the initiative to go out ” Investment ideas , You can't wait for enterprises to come , Or all of them are entrusted to the investment promotion meeting . As an investment worker, what kind of 、 Which customers are important prospects , It has the value of introduction , So as to carry out investment promotion work with a clear aim . therefore , It requires the investment promotion staff of the park to actively establish their own information channels , To get accurate information about the trademark , And keep tracking
Sources of investment promotion information channels of industrial parks :
1、 Government investment channels : Each local government will have its own industrial development and investment promotion departments , For example, CCPIT 、 China Merchants Group 、 Bureau of Commerce 、 Management Committee, etc , Industrial parks can take advantage of the cooperation between industrial projects and the government , Cooperate with relevant investment promotion departments in the region , Realize the docking of investment attraction resources , Attract investment through government channels .
2、 Investment promotion service organization : Professional investment promotion service organization , Have strong resource integration ability and professional service ability , It can quickly integrate upstream and downstream enterprises and related resources in the industrial chain , Maximize the cooperation effect of enterprises related to the industrial chain .
3、 Network investment platform : In this era of high popularity of the Internet , Online investment promotion has become a new fashion , It has also become a common investment channel . Investment promotion staff can browse and consult enterprise information through the investment promotion platform or release the investment promotion needs of the park .
4、 Investment database : Many professional service institutions have established a huge investment database , The industrial park can establish such investment promotion database by itself , You can also cooperate with professional service institutions , Purchase professional big data services , Get accurate enterprise information , Then directly connect with the enterprise .
“ Five degrees easy chain ” Full precision scanning 15+ industry 、52W+ Domestic high-quality enterprises ( Contain the world / At home / privately operated 500 Strong enterprise ), And deeply integrated the industry 、 Park 、 Enterprise data information and past investment and financing situation information , Established a high-quality enterprise database 、 Investment information base , Provide high-quality investment promotion clues for the park .
Besides , Industry associations are also common channels for investment attraction information in industrial parks 、 Scientific research institutes 、 Industry experts 、 Enterprise service organizations, etc .
secondly , With investment promotion clues , Merchants take the initiative , Telephone 、 Email contact or visit customers . This requires investment staff to learn to communicate effectively . The communication here is not just a simple business negotiation , It also includes information and psychological communication , We should continue to send and strengthen the good signal of our own industrial park in the eyes of our target customers . these “ The signal ” It can be that famous enterprises have been stationed in the park 、 Won special honors , Or the park provides preferential policies 、 Carried out wonderful activities and so on .
The above describes in detail how to find customers for investment attraction in industrial parks , The sources of investment promotion information channels for investment promotion staff include government investment promotion channels 、 Investment promotion service organization 、 Network investment platform 、 Investment database, etc . Enterprise relocation or expansion is not a trifle , There are many factors to consider , However, it is a relatively long cycle for enterprises to truly land in the process of investment and location , Therefore, it is imperative to formulate a long-term investment plan , Getting this information in time is even more important .
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