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What is the future of smartwatches?
2022-08-02 11:03:00 【51CTO】
In recent years, my country's smart watch shipments have grown rapidly.From 2015 to 2020, smartwatch shipments will continue to grow at a compound growth rate of about 31%. In 2020, shipments will reach 110 million units. It is estimated that shipments will reach 170 million units in 2025. Smartwatch shipments will be in 2021-2025.The compound growth rate will reach 10%.It shows that the smart watch industry has ushered in a huge market space.
At present, the major companies in the smart watch field can be divided into smartphone brand manufacturers represented by Apple, Samsung, Xiaomi, etc.; sports accessories brand manufacturers represented by Garmin and Fitbit;Children's watch brand manufacturers represented by Genius, 360, etc.Among them, Apple, Samsung, Xiaomi and other smart hardware brands rely on their relatively complete product ecology to improve the recognition of smart watches among end consumers.
What is the core competitiveness of smart watches?
The huge market shipments are enough to verify the correctness of the interpretation of smartwatch products with smart experience, sports functions and health monitoring as the core.Then, looking at the essence through the phenomenon, what is the deeper reason behind it?
1, coexist independently of collaboration
Nowadays, most smart watches are still not independent of their dependence on mobile phones. To obtain a complete functional experience, the cooperation between the watch and the mobile phone is still required.Faced with the rapidly developing smart wearable device market, companies are also starting from their own circumstances to improve their competitiveness.In the face of industry pain points such as short battery life, companies are also addressing them through technology and other means.
Take the field of general health as an example, as people pay more and more attention to their own health, smart wearable devices with their own health monitoring functions emerge as the times require, such as sleep monitoring, heart rate monitoring and other functions.It has gradually become the standard configuration of wearable devices such as smart watches.The smartwatch has a smaller screen, more streamlined functions and configurations, and retains the core health monitoring function, which can bring different degrees of convenience to the user's mobile life.
2. Pay attention to the needs of the audience and prescribe the right medicine
In the field of smart watches, whether it is based on one-stop portable product functions, or like Garmin’s main sports accessories market, or small geniuses and other main children’s watch markets, through phenomenaLooking at the essential needs of users is the key.
Take children's smartwatches as an example, consumers are parents, and without fancy functions, the core needs of users include: contact, location positioning, and habit training.Only on the basis of understanding parents' activities and education for their children, developing or introducing suitable applications can make consumers shine.
3, convenient and efficient, data security
Smart wearable devices have broad prospects provided by a new wave of technology boom. On the other hand, they need to meet a variety of demanding requirements at the same time, including small size, low power consumption, high reliability, high performance, data security, etc., especially data security.Just like the old operating system used by the low-end version of the children's smart watch exposed by 315 Information Security Lab, after installing various APPs, various sensitive permissions can be opened without user authorization. This phenomenon should be eliminated and related.Industry sector regulation.
Internet of Things security has similarities in products and services. In recent years, FinClip has gradually participated in the layout of the Internet of Things security field, while promoting the accumulation of technologies in the field of Internet of Vehicles security.
In terms of mobile smart terminals, FinClipBased on the applet container framework, it is very mature in security reverse technology and security protection technology.Including: unauthorized external access risk prevention, FinClip SDK has corresponding protection mechanisms to ensure the safety and reliability of network communication; data security risk prevention to avoid leakage of user sensitive information and business-related data;Debugging and other security reinforcement measures to improve the security of related files, business communications and encryption protocols.
FinClip another trend-compliant feature is the ability to run applets on watch devices.You only need to introduce the SDK into the watch device to load and run external applets.In addition to the SDK, it also provides a background management system to centrally manage the listing and delisting of mini-programs, as well as collect and analyze mini-program data.FinClip fully follows the development standards and specifications of WeChat Mini Programs.In other words, the existing WeChat applet can be directly introduced and displayed on your smart watch without changing a single line of code, and the running effect remains unchanged.In this way, enterprises can quickly introduce third-party mature applications to meet the needs of industry users, and at the same time help enterprises focus on their own core function R&D iterations, which truly reduces costs and increases efficiency.
FinClip supports a variety of terminals other than mobile phones, including Linux, Windows, MacOS, Kylin and other operating systems.This means that apps, PCs, vehicle-mounted devices, and smart TVs can all use mini-programs, realizing "one-time development, running everywhere" for mini-programs, and at the same time reaching many traffic platforms, not just the WeChat ecosystem.
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