New technology leads new changes in marketing of large and medium-sized enterprises, and UFIDA BiP CRM is launched!

New technologies are emerging , Changing the traditional business form and management mode . For large and medium-sized enterprises , Enabling type 、 Integrated 、 Refine 、 Connected CRM Digital intelligence solutions , Become an important starting point for its business transformation and high-quality development .

Under the background of new era , Large and medium-sized enterprises are right CRM The requirements of show real-time links 、 Collaborative interaction 、 Scene coverage 、 Data empowerment and other requirements .

7 month 26 Japan , UFIDA is based on advanced customer management concepts 、 New digital intelligence architecture and technology base , A new generation has been released for large and medium-sized enterprises CRM product — The friend BIP CRM, Enable the marketing growth of large and medium-sized enterprises ！

Large and medium sized enterprises CRM towards Integrated 、 Digital intelligence change

Enterprise deployment CRM The purpose of the system is , By meeting customers' personalized needs 、 Improve customer loyalty , Shorten the sales cycle 、 Reduce the cost of sales 、 increase income 、 Expand the market 、 Comprehensively improve the profitability and competitiveness of enterprises .

But in practice , Many enterprises will CRM The system serves as a management and control tool for enterprises to manage people and affairs , have the order reversed , Inefficient business promotion ; secondly , Some enterprises do not put marketing CRM As a whole , Focus on function but ignore business , Pay attention to process but ignore data and other misunderstandings , Business unit 、 Lack of coordination between back office departments and technical services , Coordination is difficult , Data islands appear . This eventually led to the CRM The construction cannot achieve the expected goal of the enterprise .

Besides , Different scales 、 Different industries 、 Different types of enterprises have different needs , Yes CRM There are also obvious differences in the needs of . For large and medium-sized enterprises , The operator's ability is weak 、 Inefficiency of enterprise organization 、 The unbalanced development of the businesses of various organizations of an enterprise is an important problem that puzzles its sustainable development , Integration features （ marketing 、 sales 、 Support and customer feedback ） Of CRM, And in the form of customized projects to help enterprises establish a long-term partnership CRM It has become the deployment of large and medium-sized enterprises CRM My core concern .

The friend BIP CRM, Enable the marketing growth of large and medium-sized enterprises

As the world's leading provider of cloud services and software , The friend Focus on Enterprise Services 34 year , Many industry-leading enterprises choose UFIDA BIP As a digital intelligence enabling platform .

UFIDA knows more about the pain points of marketing business of large and medium-sized enterprises , The friend BIP CRM It also fits large and medium-sized enterprises CRM Digital intelligence needs , Help the sales growth of large and medium-sized enterprises , Empower the marketing team of large and medium-sized enterprises , Coverage is more complex 、 Diversified business scenarios , Meet its integration 、 Refined management requirements , At the same time, it extends from internal management to external customers and partners .

Based on the overall planning of large and medium-sized enterprises , Based on multiple organizations of large and medium-sized enterprises 、 Multiple formats 、 Multi scene 、 Differentiated business needs , The friend BIP CRM The supply chain 、 financial 、ERP And so on , Truly realize the integration of industry and finance 、 Business tax integration , Meet the multi process of enterprises 、 The integration of multiple links . 

The friend BIP CRM For industrial products 、 consumer goods 、 Three major industries of modern service , Mainly for project-based sales 、 Sales of standard products 、 The four major sales models of key customer sales and channel distribution , Iteratively upgraded on the basis of the original product 40+ Function module , Newly added to meet the needs of large and medium-sized enterprises 500+ Digital intelligence requirements for business segmentation scenarios .

The friend BIP CRM Based on social level PaaS platform iuap make , With other business areas , Like finance 、 Taxation 、 purchase 、 Supply chain 、 Perfect integration of production and manufacturing , Enable enterprise integration 、 Refined management and operation . On a technical level , The friend BIP CRM It has the characteristics of social architecture 、 Support multiple deployment methods 、 And support micro service flexible assembly 、 System integration, etc , Comprehensively support the business operation and innovation of the enterprise .

The friend BIP CRM Have one 、 Connect 、 Empower 、 Fine four characteristics , That is, it fully supports the integration of direct distribution business 、L2C Sales Automation 、 Activities & Cost, industry and finance ; Partner online connection 、 Customers connect online 、 Terminal online connection ; Decision empowerment 、 Business empowerment 、 Efficiency empowers ; And the refined operation of clues 、 Activities & Fine management of expenses 、 Terminal refined operation, etc .

These four characteristics run through the enterprise from marketing target management 、 Lead management 、 Business opportunities and whole process management of sales 、 Customer lifecycle management 、 Marketing activities and expense management 、 Partner collaboration 、 Deep cultivation of channels and other whole business processes and various sub business scenarios .

Application scenario 1 ： Marketing target management

The management by objectives of enterprises involves the implementation of enterprise strategies , It plays an important role in enterprise management , However, a single dimension index is often difficult to reflect all departments of the enterprise 、 Projects 、 Overview of different positions . The friend BIP CRM Preset a wealth of performance indicators 、 Activity indicators 、 Customer acquisition index 、 Process indicators, etc , It also supports enterprises to customize indicators , Meet different application scenarios of enterprises ; And by year 、 quarter 、 monthly 、 Zhou 、 Daily and other multi-dimensional decomposition goals , It can also meet the enterprise's multi-dimensional setting of indicator models , Define goals , Take apart , Support achieving through goals 、 through 、 Ranking, etc , Conduct diversified goal analysis , Enable enterprises to manage their marketing objectives in a refined way . 

Application scenario II ： Customer lifecycle management

As CRM Important basic functions of , The friend BIP CRM Support big data mining from customers 、 The customer revitalizes the high seas 、 Potential customers 、 admittance 、 formal 、 Management of different stages of freezing , And multi organizations for large and medium-sized enterprises 、 Characteristics of multiple business forms , Support the unified management of multi organization customers in group enterprises , adopt 360 Dynamic perspective and one-stop operation of the customer workbench , Help enterprises get basic information from customers 、 Contacts 、 qualification information 、 client property 、 Sales process 、 Lending business 、 Customer relationship diagram 、 transaction 、 Competition and other comprehensive follow-up to grasp customer information , Enabling sales .

Application scenario 3 ： Lead operations

In the process of enterprise development , The importance of sales is self-evident , For sales , Lead mining is critical , The convenience and quality of obtaining sales leads directly determine the work efficiency of salespersons .

The friend BIP CRM Support multi-dimensional mining of clues through social data , More than 10000 enterprises and bidding information are updated every day , Hundreds of millions of precise data are pushed by one click subscription , Help the salesperson not to miss any sales opportunity .

Application scenario 4 ：L2C Automatic management of sales process

In enterprise business processes ,CRM Playing the role of meeting customers' personalized needs 、 Improve customer loyalty , Shorten the sales cycle 、 Reduce the cost of sales 、 The role of comprehensively improving the profitability and competitiveness of enterprises ,CRM The working efficiency of business personnel should be improved , Instead of increasing the workload of business personnel .

The friend BIP CRM Support L2C The sales process digs from clues 、 Business opportunities 、 offer 、 contract 、 Order 、 Out of stock 、 Automatic promotion management of the whole process such as collection , Empower salespeople to improve work efficiency , And through transformation analysis 、 Business opportunities 360、 Sales funnel improves the sales prediction and decision-making ability of enterprises and salespersons .

Application scenario five ： Marketing activities and expenses PDCA management

For consumer goods enterprises , Marketing activities and cost launch are its new product promotion 、 Promote sales 、 An important way to expand the market , And Activity Application 、 Launch of marketing activities 、 Effect evaluation and so on often become business problems that perplex consumer goods enterprises .

New UFIDA BIP CRM Support activities and expense application 、 Approval decision 、 Perform inspection 、 Activity summarized 、 Write off expenses 、 Cashed PDCA Closed loop management of industry and finance ; Among them, the cost of marketing activities goes directly to the terminal , Integrate terminal visits and inspections , Efficient settlement of expenses ; The customer fee is B2B Used in the ordering process , Complete closed loop of fee cashing , Help enterprises realize the fine integrated management of marketing activities and expenses , Improve personnel decision-making ability and cost-effectiveness ratio .

Application scenario 6 ： Terminal operation and management

Terminal is an important starting point for consumer goods enterprises to expand and strengthen the market , The importance is self-evident . The friend BIP CRM Support the fine division of regional markets and the formulation of marketing policies , Enable enterprises to manage regional market delicately .

Support terminal access 、 agreement 、 label 、 Exit lifecycle management ; Cover terminal marketing asset Application 、 issue 、 Refined management of delivery effect . Connect around the terminal , Support terminal B End C Chemical operation , Through active tasks 、 Points and other rich forms of activities go directly to the terminal , Activate the terminal , Promote product sales , Empowering enterprises to expand the market .

at present , The friend  CRM  Has served China Yizhong 、 Soft power 、 heart linked to heart 、 Langjiu 、 Flying crane 、 Many industry leaders such as garberry . UFIDA in the future BIP CRM Will further deepen product innovation , Data driven digital transformation of large enterprise marketing , Empowering marketing growth , Achieve high quality development .