Tujia muniao meituan has a discount match in summer. Will it be fragrant if the threshold is low?

Do you know how popular the B & B tour is now ？

This is reflected in the continuous relaxation of travel policies everywhere , Also reflected in the summer theme activities of major platforms show an explosive trend . In recent days, , xinjiang 、 Zhejiang 、 Fuzhou, Fujian 、 Henan and other places have successively issued relevant policies to encourage students to study and travel in summer . Untie students to travel more , Good summer tour .

When summer travel is ready , The major B & B booking platforms have long been eyeing . In order to attract more users , At present, the mainstream B & B booking platforms have carried out a wave of incentive policies .

Tujia B & B 、 Wooden bird homestay 、 Meituan B & B and other platforms have played a leading role in the summer market , Have launched summer peripheral travel theme activities , While the competition between various companies is increasingly fierce , Why is the discount threshold of B & B booking getting lower and lower ？

The competition between platforms intensifies and then leads to the dispute between users

In fact, the reason why various platforms have launched promotional offers , Maybe it has something to do with the dispute over housing supply .

Love yourself and welcome Tujia 、 Meituan 、 After the three little pigs reached a cooperation , Wooden bird is at a relative disadvantage in public opinion . However, Aibi welcomes the total 15 Million domestic houses , And many landlords are actually online on major platforms . In terms of absolute increment of housing supply , Each family may grow 5 Wan is already a very good data . But judging from the data download volume of the third party , The user recognition of wooden bird B & B is relatively outstanding , It can only be said that each has its own gains and losses . Finally, the platform competition should focus on the competition of user traffic .

Besides , As the epidemic improves . Except Beijing , The recovery of national inter provincial tourism has accelerated , But this does not mean the retaliatory growth of B & B consumption . Although the summer tourism market is picking up , However, the smooth travel is also closely related to the local prevention and control policies . In a short time , Consumers' travel demand across provinces is still conservative .

It is different from the inter provincial travel that symbolizes poetry and distance , What is represented behind the peripheral tour is “ Quality life ”, At a lower cost acceptable to consumers , Provide high-quality products within a certain period of time , So as to depict the impression of high-quality life . This is the fundamental reason for the popularity of tourism around the city . It is also the reason why families have carried out peripheral tourism activities .

TOUMU Meiqi makes efforts to cast a net on users

In order to seize the surrounding tourism market , Three companies have launched theme activities , by comparison , It can also show the differences of major booking platforms .

 

Tujia and muniao took a clear-cut stand and made the slogan of traveling around , Launched activities themed around the world . Meituan aims at the student group , Try to pass “ A lot of spelling ” Pull people to help achieve the double increase of platform registration and order volume . So how about the preferential threshold and strength of each family ？

 

The participation threshold of Tujia B & B should be the lowest , Click the activity interface to place an order directly . In the activity interface , Discounts have been reduced everywhere XX Yuan . However, this is just a smoke bomb emitted by the platform .

Be careful and you will find , Choose any B & B marked with preferential words and click to book , The details of the offer are marked “ Every day special ”“ Exclusive to new customers ”“ Special tonight ” Wait for regular platform discounts , This point is actually involved in all major platforms . Tujia B & B only summarizes the regular activities of the platform and the special offers of the landlord , There is inevitably some lack of sincerity .

in addition , Maybe it's because of the epidemic , Many B & Bs in Beijing appeared at the time of booking “ You cannot unsubscribe ” Preferential words , For some Beijing Consumers , Booking directly at Tujia may cause inconvenience in the follow-up trip .

 

And the same platform pays the bill , There are different preferential ways between wooden bird B & B and meituan B & B . Comparatively speaking , Meituan has been working hard on student groups , This promotional event continues their long-standing strategy . From the perspective of preferential strength , Meituan can enjoy a maximum discount 100 element , Wooden bird can enjoy a maximum discount 70 element . In terms of the difficulty of realization , Wooden bird B & B is simpler .

Compared with Tujia B & B, wooden bird B & B , Add 6 File discount , As shown in the figure below . Platform coupons can actually be regarded as cash , This part of the cost is borne by the platform .6 The discount also meets the needs of different consumer groups .

 

Meituan B & B is trying to offer discounts to users through the old and new ways , The discount threshold is actually the highest among the three . Click the activity details page , The platform gives two goals for college students and college entrance examination students . For today's young people , It's no less difficult to enter these privacy information than to download, spell and cut more , It's hard to reach the threshold of human feelings consumed behind . If you can help with the red envelope or cancel the certification , Maybe the effect of platform activities will be better .

 

Taken together , Due to the short accommodation period of peripheral travel 、 Short term capital recovery is fast 、 The overall market demand is relatively large , Making the surrounding tour be regarded as “ Handheld devices ”. Exactly so , Is it easy to realize the discount offered by each family 、 Whether it is sincere , It has become the content that consumers pay more attention to .

B & B peripheral tour No, “ Winner takes all ”

No enterprise can cover everything , So is the B & B market , Different enterprises find their own way of development at different development points .

At present, compared with the other two platforms , There are still great advantages . Although there is no father behind it , Lack of brand awareness , But the number of houses on the platform 、 User acceptance 、APP Ranking and other aspects are still commendable . At present, wooden bird B & B has achieved certain advantages at the user level .

Tujia B & B took another track in the early stage, facing B End landlord , But after the epidemic, it is in the transition and debugging period from heavy to light , In the later stage, we need to continue to extend our own advantages to achieve autonomous hematopoiesis , In order to achieve better development .

Meituan with full stamina , Its development momentum cannot be underestimated . Although it is later than muniao home stay and Tujia home stay, it will be close 6 Enter the market , It also takes a lot of time and resources to attract dual end users . But relying on the flow of meituan's local life and more accurate target groups , In the future, meituan B & B may realize its small and beautiful development vision .

Whether it is the promotion of consumption upgrading or the benign competition of B & B platforms , The personalization and scenario of B & B houses will become an important content that cannot be ignored by the supply side in the future . Now let's see , The B & B market is not a foregone conclusion , There are still many participants in the game , Different practitioners are trying to innovate to catch up . I believe that with the continuous growth of B & B consumption , And the increasing supply chain , In the future, more innovative B & B products will emerge in the industry , The industry will continue to thrive .