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2022 retail industry strategy: three strategies for consumer goods gold digging (in depth)
2022-06-30 07:31:00 【Xia said】
2021 Investment ideas for consumer industry in : Focus on brands and upstream supply chains . Yu brand , We believe that the rise of national brands is the future of China's consumer goods industry 5~10 The general trend of , Some domestic brands understand new channels such as e-commerce 、 Insight into consumer needs 、 It shows obvious advantages in controlling the direction of product upgrading , It is suggested to focus on .
In the supply chain , China has a highly qualified working population , Complete production process , Efficient operation mechanism . We suggest focusing on the upstream supply chain with reasonable valuation and certain growth attributes “ Invisible champion ”, It is expected to grow with demand 、 With the improvement of the business environment “ Davis double click ”.
We believe that the three main lines of consumer goods investment : Permeability increases 、 Market share increased 、 Price increases .
1) Permeability increases : Is an important and scarce logic , But most traditional consumer goods have already passed the stage of rapid growth , The increase of penetration rate usually occurs in medical aesthetics 、 Cultivate new consumer goods such as diamonds .
2) Market share increased : Including the promotion of branding ( Such as the catering industry ) And brand market share ( Such as functional skin care products 、 Functional clothing, etc ).
3) Price increases : Only a very small number of consumer goods have the ability to continuously raise prices ; Bosideng 、 Lining 、 Anta and other brands raise prices through product iteration , Including Li Ning 、 The second-hand price of some Anta sports shoes is higher than MSRP, This phenomenon deserves our attention .
To get the full version of this resource , Please pay attention to the official account. : Xia said . Great Xia has gathered super 1.4 10000 reports or programs , Covering all walks of life , Assist in the workplace , Training pattern , Increase visual field .
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【 The full report 】 official account 《 Xia said 》; Xiashuo think tank official website :www.guotaixia.com
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