Two ways to monitor the change of user points

For today's users , What businesses need to do is how to retain them , Meet their needs , At the same time, it urges them to transform , Why is that ？ Many businesses don't understand the purpose of doing this , It's very simple , Because of the changes in the market environment , There are different performances , Previous users , Businesses only need to meet users' needs for goods , But now the user demand is not just goods , Instead, we need more rights and benefits , Once you are not satisfied with the business , Then users may lose , So for current users , What businesses need to do is to better retain and transform them .

For the retention and transformation of users , In general, there are many ways that can be adopted , for example ： Operation of credit system 、 Member points system operation , These two methods are effective for user retention and transformation , But in order to be safer, you must , It is generally recommended that merchants use the member points system , Why is that ？ This is because the member points system uses points + The way members operate users , Members are of great help to the retention of users , It is usually through rights and interests to attract people , The function of integral to users often lies in its added value , The two are combined , Then you can better retain and transform users , Therefore, it is generally recommended that businesses adopt the membership points system , Using this method can achieve the business goals well .

To sum up the above , For the retention and transformation of current users , What businesses need to do is to operate with the member points system , Attract users to retain with membership rights , Then use the points to activate the user , Let users form transformation here , In this way, the goal of the business can be achieved , But businesses need to pay attention to a problem when operating , That is the change of user points , Why is that ？ Pay attention to the changes of user points , You can better formulate user operation strategies , Let users get points and use points , Conducive to the final transformation , So it's important to pay attention to the change of user points , Many businesses are not very clear about how to monitor the changes of user points , So today, Xiaobian will tell businesses about two ways to monitor the change of user points , Let businesses better control users , Formulate appropriate user operation strategies .

The two ways to monitor the change of user points are ： Set integral threshold 、 Set up an early warning mechanism for abnormal changes in integral , These two ways are to monitor the change of user points , Now let's have a detailed understanding of , Let businesses better grasp the changes of users .

The first way to monitor the change of user points ： Set integral threshold
There are two main directions for the change of user points , One direction is the growth of integral , The other is the reduction of integral , For businesses , If the user's point acquisition decreases significantly , Then businesses should pay attention to two issues , One is whether users consume frequently , If that's the case , Then businesses should focus on , Maybe the user is of high quality , The other is that users have illegal operations , At this time, businesses should control in time , Avoid risks ; If users grow , Businesses should also pay attention to two issues , One is whether users are more active , If yes , Businesses should focus on , If not, we should consider whether we have exploited the loophole , If it is, it should be handled in time , Therefore, setting the integral threshold is after the above situation , It can be handled in time .

The second way to monitor the change of user points ： Set up an early warning mechanism for abnormal changes in integral
Set up an early warning mechanism for abnormal changes , After the situation that the business is not allowed to appear , Inform the merchants in time , Let merchants respond and deal with it in time , This can avoid losses .

The two ways to monitor the change of user points are the above , Businesses must understand clearly , Do a good job in monitoring the changes of users' points during the operation of points , In this way, we can respond in time , Avoid losses and develop appropriate points operation strategies .