What is "security"? Volvo tells you with its unique understanding and action

What is? “ A sense of security ”？ Everyone has a different understanding of security . Social psychologist Abraham · Maslow pointed out that ： A sense of security (psychological security) yes “ A confidence free from fear and anxiety 、 A sense of security and freedom , Especially to meet a person now （ And the future ） All kinds of feelings of need .”

Before the outbreak , Brother Bing believes that many people are interested in “ A sense of security ” The understanding of is relatively much simpler , For example, stable work 、 Stable income 、 Family happiness and other conditions can bring people a sense of security . But since the outbreak , People's lives have been greatly affected , In particular, the repeated epidemics have brought all kinds of negative effects to people's endless feeling , It makes many people easy to lose their sense of security .

Volvo cars, which is famous for its safety , In addition to achieving the ultimate in vehicle safety to bring a sense of security to users , During the difficult period when the epidemic occurred , Through their own efforts , For your employees 、 Partners and customers bring “ A sense of security ”. At the employee level ： Both male and female employees can have 6 Months of paid maternity leave ; In the face of repeated domestic epidemics , The changes in work life have made many employees of enterprises feel anxious , Volvo cars has adopted material distribution 、 Online office 、 Measures such as entering the factory for office , It effectively guarantees the normal life and work of employees . At the partner level ： During the quarantine period , Regular dealer meetings , Maintain transparent communication , Boost confidence . At the same time, subsidies will be given to registered sales consultants and certified service consultants who are still on duty during the isolation period , Inspire the team . At the customer level ： After the state introduced the purchase tax subsidy policy , Volvo responded quickly , only 2 Hours later, we will launch an amount plus policy for all departments to enjoy preferential purchase tax , Let users enjoy car purchase discounts .

Volvo cars has spared no effort to give its employees 、 Brought by dealers and customers “ A sense of security ”, At the same time, it gets a good return on sales performance , It confirms a Chinese saying ：“ receive rewards for one's virtuous deeds ”. In the first half of the year, facing the epidemic 、 Many adverse factors such as lack of core , Volvo's market share remains stable . In the first half of the year , Volvo is facing the launch of competitive heavy-duty new cars and a large number of marketing actions , The market share of major models is stable ：XC90（+0.4%）、XC60（+0%）、S60（+0.8%）, Both achieved positive growth year on year , Consolidate the market position . In the past 6 Monthly data shows , Volvo cars' performance rebounded strongly （ Chain ratio 73.9%, Much higher than the overall passenger car market 42%）, sales （16448 platform ） Ranking beyond Lexus , Ranked fifth among luxury brands . Next , Volvo will focus on user needs , Closer to consumers , Provide convenience 、 Intimate 、 Worry free service , Start exploring innovative business models . Its plan is to 2022 end of the year , Volvo cars will add 25 City center stores and 1 A direct store , The total number of stores in the city center will reach 33 home .

Volvo City Center store is a long-term shopping mall entity retail format defined by Volvo cars . The city center store is located in the golden place of the city's core business district , Make Volvo cars closer to customers . Customers can experience the Nordic concept of life , You can also contact Volvo's new pure electric vehicle . City Center store benchmarking new forces supermarket store ; The user enjoys booking a test drive 、 The online order 、 Uniform price ; There is no need to compare prices , Get a better whole process service experience ; Manufacturers set prices , Solve dealer price monopoly , Closer to users ; The dealer has no inventory pressure 、 Functions turn to service providers , Focus on improving service and customer satisfaction , Get a high base salary and Commission . The city center store is not just a traditional car showroom , City center stores will regularly invite and hold various activities （ Exercise and keep fit 、 Parent-child interaction 、 Life appreciation 、 Artistic creativity, etc ）, Let people meet here 、 rest 、 Happy , Feel relaxed 、 happy 、 A safe Nordic lifestyle .

See here , A lot of people have doubts , Volvo has so many experience stores with direct sales mode , What about the dealer role ？ Brother Bing believes that this is the general trend of the industry , Now many brands are developing towards new formats , This is more conducive to the brand 、 Optimize the development of enterprises , Dealers make transformation , The purpose of all this is for consumers to have a better consumption experience . This mode is for manufacturers , The difficulty lies in how to talk with consumers . One challenge is , Manufacturers should adjust pricing at any time according to market changes . On the other hand, enterprises need to respond quickly , Understand what consumers are thinking , Buying a car 、 The car 、 During the whole life cycle of car maintenance , Provide consumers with more convenience and intimacy . For dealers , The difficulty lies in how to transform . Dealers face a problem of re division of labor , Role transformation requires thorough determination . In the test drive 、 Improve standards and service quality in pre-sales and after-sales links , Learn from new formats , Actively develop more derivative businesses .

In the face of the strong development of many new brands , Volvo believes that only being pragmatic , Only by respecting business rules can we have “ A sense of security ”. So under the general trend of gradual electrification of cars , Volvo believes in the business model , Or the process of product electrification must keep pace with the times . In terms of products , Around electrification transformation , Volvo cars has decided “2025 Realize full electrification in ,2030 In, it became a pure electric luxury car enterprise ” The goal of . It was launched in the first half of the year XC40 Pure electric version, long life version 、 New pure electric C40 And many new pure tram models, as well as the new electrification concept cars that will appear in the second half of the year , It is a powerful confirmation of the electrification process of Volvo cars . At Volvo SPA2 Under the pure electric platform , The new generation of pure electric vehicles will bring pure electric vehicle design DNA, And will be achieved in the next ten years 1000 Battery technology for kilometers of actual mileage .

Intelligent technology and electric vehicles are inseparable , It is also an important mark of future cars , Volvo cars will protect users' driving safety through more intelligent equipment . Volvo cars will carry the standard configuration in the next generation of models Luminar Laser radar and other most advanced sensors , Then cooperate with the strongest computing platform of automatic driving NVIDIA DRIVE Orin chip , Combined with continuous software upgrades , Provide users with a complete set of software and hardware combination of safe automatic driving technology system solutions , Establish the highest safety standard for automatic driving in the industry . besides , Volvo will also increase investment in smart cars , With Google 、 Top game companies in the world Epic Games And other companies to carry out in-depth cooperation to build an intelligent cockpit suitable for future travel .

Last , Qin Peiji, President of Volvo cars' Greater China sales company, said ：“ Don't run too far , And forget why you started . Volvo never lies flat , This is our greatest source of security .” In Volvo's view ,“ A sense of security ”, More than making cars , More directly to the hearts of the people .