2022 blind box applet app has become a new drainage outlet for enterprises

through 2021 Tmall double 11 The pre-sale period data of , Less than 7 In minutes , The pre-sale volume of blind boxes exceeds that of last year 11 all day , The turnover per day has increased by... Compared with the same period last year 368% ,1 Hours 03 branch 59 second , Tmall double 11 The total transaction amount broke through 1000 The million mark , Set a new record . Why are blind boxes so hot now , Let's analyze it today .

1、 From the perspective of products ： The product line of blind box is relatively rich , New products emerge in endlessly , Add hidden or special “ Double temptation ”, More stimulate the collection desire of blind box collection lovers . Scarcity is also a big selling point of the blind box , There is a high premium for hidden or limited models on second-hand platforms , Driven by the reality of imbalance between supply and demand , The market door of the blind box opens slowly .

2、 From the perspective of consumers ： The blind box captures the consumer psychology of users , its “ blind ” The property makes it stand out from a crowd of trendy toys and become a popular model . You can't know the properties of the toy before opening the box , Whether you can open a hidden heart water payment depends on luck , It is this uncertain return feedback mechanism , Let blind box buyers continue to be addicted , Spawn “ Gambler psychology ” And dependent buying behavior .

3、 From the perspective of market ： When material needs are met , In the era of high expansion of spiritual entertainment demand , Selling entertainment has become a new consumption trend . The fusion IP And the blind box of Chaozhou culture , It is in line with the consumption concept of young people who pursue individual independence , Naturally, it is highly sought after by young consumers .

​ Then develop the blind box APP, What functions are required ？​

1、 Blind box Mall

Including advertising space banner,IP Classification of goods , New product launch classification , Popular recommended Columns 、 Promotion column and other modules , Show the blind box products of all brands in the list of all products , Users can locate directly by searching and sorting , Make consumer purchases .

2、 Task integral function

Set task activity , Including new user registration benefits 、 Add customer service wechat to form private domain traffic 、 Customer forwarding invitation friend benefits 、 Daily check-in benefits 、 Weekly check-in benefits 、 The first daily benefit 、 Once a week 5 Single benefit, etc .

3、 Lottery function

Newcomers can get a free lottery , Consume one point at a time

4、 Box and cabinet functions

Displays the blind box series that the current user has purchased but has not collected and has collected , Click to view . It is also helpful for users to purchase the blind box , Can quickly collect interested blind box products , It is convenient to purchase next time , Improve payment conversion .

5、 Recharge function

Users can buy prop cards online , For example, blind box perspective card 、 Blind box prompt card, etc , Use when drawing the blind box , So as to predict the blind box style in advance , Further decide whether to buy .

6、 Friend invitation

stay app On , Users can invite friends , As long as friends are users , Both the invitee and the invitee will benefit , The invitee is returning cash directly , The invitees will get prop cards and other things .

The above functions basically include increasing user stickiness 、 User fission 、 Community drainage, etc , Of course, in the later development, for the blind box APP More playable , More interesting features will be developed . Shunyuannian software （ Low cost development :Tacy-88） Think you want marketing diversion , Blind box applet 、 Blind box APP It is a good choice now , Lay out the blind box applet in advance 、 Blind box APP, Will bring you unexpected results .