当前位置:网站首页>2022 blind box applet app has become a new drainage outlet for enterprises
2022 blind box applet app has become a new drainage outlet for enterprises
2022-06-12 01:40:00 【It short link generation】
through 2021 Tmall double 11 The pre-sale period data of , Less than 7 In minutes , The pre-sale volume of blind boxes exceeds that of last year 11 all day , The turnover per day has increased by... Compared with the same period last year 368% ,1 Hours 03 branch 59 second , Tmall double 11 The total transaction amount broke through 1000 The million mark , Set a new record . Why are blind boxes so hot now , Let's analyze it today .

1、 From the perspective of products : The product line of blind box is relatively rich , New products emerge in endlessly , Add hidden or special “ Double temptation ”, More stimulate the collection desire of blind box collection lovers . Scarcity is also a big selling point of the blind box , There is a high premium for hidden or limited models on second-hand platforms , Driven by the reality of imbalance between supply and demand , The market door of the blind box opens slowly .
2、 From the perspective of consumers : The blind box captures the consumer psychology of users , its “ blind ” The property makes it stand out from a crowd of trendy toys and become a popular model . You can't know the properties of the toy before opening the box , Whether you can open a hidden heart water payment depends on luck , It is this uncertain return feedback mechanism , Let blind box buyers continue to be addicted , Spawn “ Gambler psychology ” And dependent buying behavior .
3、 From the perspective of market : When material needs are met , In the era of high expansion of spiritual entertainment demand , Selling entertainment has become a new consumption trend . The fusion IP And the blind box of Chaozhou culture , It is in line with the consumption concept of young people who pursue individual independence , Naturally, it is highly sought after by young consumers .

Then develop the blind box APP, What functions are required ?
1、 Blind box Mall
Including advertising space banner,IP Classification of goods , New product launch classification , Popular recommended Columns 、 Promotion column and other modules , Show the blind box products of all brands in the list of all products , Users can locate directly by searching and sorting , Make consumer purchases .
2、 Task integral function
Set task activity , Including new user registration benefits 、 Add customer service wechat to form private domain traffic 、 Customer forwarding invitation friend benefits 、 Daily check-in benefits 、 Weekly check-in benefits 、 The first daily benefit 、 Once a week 5 Single benefit, etc .
3、 Lottery function
Newcomers can get a free lottery , Consume one point at a time
4、 Box and cabinet functions
Displays the blind box series that the current user has purchased but has not collected and has collected , Click to view . It is also helpful for users to purchase the blind box , Can quickly collect interested blind box products , It is convenient to purchase next time , Improve payment conversion .
5、 Recharge function
Users can buy prop cards online , For example, blind box perspective card 、 Blind box prompt card, etc , Use when drawing the blind box , So as to predict the blind box style in advance , Further decide whether to buy .
6、 Friend invitation
stay app On , Users can invite friends , As long as friends are users , Both the invitee and the invitee will benefit , The invitee is returning cash directly , The invitees will get prop cards and other things .
The above functions basically include increasing user stickiness 、 User fission 、 Community drainage, etc , Of course, in the later development, for the blind box APP More playable , More interesting features will be developed . Shunyuannian software ( Low cost development :Tacy-88) Think you want marketing diversion , Blind box applet 、 Blind box APP It is a good choice now , Lay out the blind box applet in advance 、 Blind box APP, Will bring you unexpected results .
边栏推荐
- SQL exercise summary 3
- Article 5: Design of multi-functional intelligent trunk following control system | undergraduate graduation design - [learning of controller arduino+stm32]
- Machines / scenarios not suitable for webrdp
- New knowledge: monkey improved app crawler
- Matlab 基础04 - 冒号Colon operator “:”的使用和复杂应用详析
- Dataset how to use dataset gracefully. After reading this article, you can fully understand the dataset in c7n/choerodon/ toothfish UI
- Article 8: Design of multi-functional intelligent trunk following control system | undergraduate graduation project - [reply and Q & a record of design completion]
- UoE UG3 Inf Course Research
- Data in the assembly cannot start with a letter! 0 before the beginning of a letter
- Article 6: Design of multi-functional intelligent trunk following control system | undergraduate graduation design - [Key Technology - positioning technology related data (UWB WiFi Bluetooth)]
猜你喜欢

感知机从0到1

Point cloud perception algorithm interview knowledge points (II)

Markov networks and conditional random fields

JMeter operation process that can be understood at a glance

I'm fired because I can only test basic functions····

jmeter 性能测试用 csv,这个坑有些扯蛋

Yixin Huachen talks about how to do a good job in customer master data management

On the night of the joint commissioning, I beat up my colleagues

"C'est plus sûr d'apprendre une technologie!" Hangzhou Campus Little Brother transfer software test, Hi - Ti 10K + double break!

Redis startup and shutdown commands
随机推荐
Jvm: thread context classloader
Esp8266wifi development board collects temperature and humidity data and uploads them to the Internet of things platform
[popular science video] what is a lens antenna?
实体类DTO转VO通过插件转化
Kmeans from 0 to 1
Advanced data storage
You don't need to show your talent. The method is here. You earn 9844 in 31 days as an we media
UoE UG2 Inf Course Research
How much coverage is appropriate for children's serious illness insurance? Which product is the best?
Prism框架初识-模块化介绍
Point cloud perception algorithm interview knowledge points (I)
Elegant throttling / de buffeting decorator under LAYA
Peewee module basic use -orm
Perceptron from 0 to 1
括号生成(回溯)
Industry competition analysis and investment scale research report of global and Chinese micro potato industry 2022-2028
“還是學一門技術更保險!”杭州校區小哥哥轉行軟件測試,喜提10K+雙休!
只会基础的功能测试的我,被炒鱿鱼了····
聯調這夜,我把同事打了...
Investment analysis and prospect forecast report of wearable biosensor industry for global and Chinese medical monitoring 2022 ~ 2028