Dialogue with the senior management of Chang'an Mazda, new products will be released in Q4, and space and intelligence will lead the Japanese system

6 month 25 Japan , The 24th Chongqing International Auto Show opened as scheduled , As a mid year exhibition of the domestic Western auto market , Chang'an Mazda took all models to the exhibition . Wang Hui, executive vice president of Chang'an Mazda Automobile Co., Ltd （ Hereinafter referred to as president Wang Hui ）、 Wu XuXi, executive deputy general manager of Chang'an Mazda Automobile Sales Branch （ Hereinafter referred to as general manager wuxuxi ） And so on 、 User on Enterprise 、 brand 、 product 、 Start a dialogue on topics in marketing and other fields , Respond to the concerns of users and fans about Chang'an Mazda , Pass on Chang'an Mazda in the new era 、 Brand mission and goal in the new stage .

2022 It is a particularly important year for Chang'an Mazda , Since the integration of the two horses , Chang'an Mazda has steadily promoted its brand strategy 、 Sales network 、 Integration and unification of product genealogy .2022 The year has come to the middle of the year , After the integration and accumulation , Chang'an Mazda has also ushered in the development period of the brand . President Wang Hui said in the interview that ：“ There are three main demands for the integration of the two horses ：1、 It is clear that Changma is the only main body of Mazda's development in China ;2、 Consideration of the direction and layout of future products ;3、 At the marketing level , It is mainly to realize the integration at the channel level . Through the reorganization and integration of Mazda brand , Chang'an Mazda will be in the strategic 、 product 、 Marketing to achieve a comprehensive focus . For Chinese consumers , Chang'an Mazda will undertake the R & D of Mazda brand's whole vehicle series （ Import ）、 Production and marketing 、 Service business , Promote the long-term development of Mazda brand in the Chinese market , Provide consistent product sales and after-sales service for the majority of users ”.

The new era , Firm new mission . Since the last century 90 Since entering the Chinese market in the s , Mazda brand always believes that creating unique driving pleasure for users is the brand mission , The introduction of a number of classic models has been more than 320 Million users love . Enter a new era after brand integration , Chang'an Mazda has also renewed its brand mission ： Based on the Chinese market , Serving Chinese users , Promote the long-term development of Mazda brand in the Chinese market . Under the brand new mission , Chang'an Mazda will gradually push itself towards digitalization 、 younger 、 High end transformation , Continuously meet users' increasing demand for owning cars .

In the digital world , General manager Wang Hui introduced , Chang'an Mazda 「 To promote as a whole , Key first , To promote construction with use 」 For the overall development ideas , Customer focus , Efficiency is fundamental , Platform as carrier , Pass on brand value , The development vision is to build China's first-class automobile enterprises with unique values , Steadily promote the process of brand digitalization . Among them , Through intelligent large-scale manufacturing system , Create high-quality products , Realize the personalization and customization of products , Around the whole life cycle of the user's car experience , Gradually build a customer data platform (CDP)、 Consultant data platform （ADP）, Improve the efficiency of serving users 、 Ability 、 quality , So as to realize the continuous improvement of brand value .

After the merger of the two horses , For the sales and service sectors concerned by users and consumers , Wuxuxi always said ：“2022 year 1 month 1 The date of , For all Mazda brand users in China , Chang'an Mazda will 「 All car series · The whole scene · Full time effect 」 For the service principle , Comprehensively upgrade service standards , Ensure that the interests of users are maximized ”. at present , Chang'an Mazda has basically completed more than 70% Channel integration , On this basis , Chang'an Mazda will synchronously promote the unification of terminal three guarantee service system standards , Upgrade the service experience .“ Users of the original FAW Mazda models can also register on the highly praised one-stop enterprise digital service platform ——「 Happy horse starry sky 」, Enjoy the convenient digital services , Open value and create together with Chang'an Mazda ”, Wuxuxi always said .

Above the booth , Changan Mazda's entire line of models shines with stars ： Next generation MAZDA3 Oncella 、MAZDA CX-30、 new MAZDA CX-5、MAZDA6 ATENZA ATZ 、MAZDA CX-4、MAZDA CX-8、MAZDA CX-30 EV Composed of 「 Psychic family 」 Covering multiple mainstream market segments , It shows that Chang'an Mazda has made great achievements in the Chinese market . Aiming at the product renewal issues of common concern to the media and users , Wuxuxi always said , In the face of the younger Z Generation user , Chang'an Mazda will continue to introduce younger products 、 Personalized products . New generation product group —— Next generation MAZDA3 Oncella 、MAZDA CX-30 Will be in 7 This month's blockbuster launch MAZDA 3 & CX-30 SVP edition , Aesthetic feeling 、 Driving feeling 、 The texture will be fully upgraded , besides , Mazda is also building its own racing culture .

meanwhile , Mr. wuxuxi also brought us the latest product sales policy . On the basis of the current national purchase tax reduction policy , Chang'an Mazda launched 「5 Billion heartbeat subsidies ,6 College students enjoy luxury gifts 」, Let users enjoy the highest purchase tax 100% Free benefits , In addition, you can enjoy 3 year 0 Interest rate and up to RMB 10000 replacement subsidy . at present , Chang'an Mazda 「618 Super horse powder Festival 」 It's still in hot progress , A series of live broadcast activities from manufacturers to dealers , Will bring 20 Tons of fuel coupons and other multiple gifts and discounts .

Over the years , Chang'an Mazda always listens to the voice of users , Keep innovating and forging ahead , Achieved robustness 、 Solid development , Condense a strong system force . In the face of the ever-changing market changes and the wave of consumption upgrading , Chang'an Mazda will continue to focus on market changes and user needs , Following the 320 Million users , Continuously improve the user experience . Looking forward to the future , Chang'an Mazda will work with more users and fans , And jointly create a bigger development pattern . The starry sky , Happy horses go together ！