Douyin short video traffic acquisition strategy, mastering these will definitely be a hit

If you want to know how to obtain Douyin traffic, you must first understand the distribution mechanism of Douyin traffic.

Douyin has an 8-level traffic recommendation mechanism, as shown in the figure below.After a short video is released by Daren, it will first obtain a basic traffic of about 300, and then enter the PK stage, which is mainly for PK with short videos of the same label.

PK indicators (the 5 major weight indicators of the Douyin algorithm), in order of priority are: completion rate, likes, comments, forwarding, and attention.

Traffic acquisition strategies

The traffic of Douyin short videos will be affected by 5 major factors: Completion rate, Likes, Comments, Forwards, Follows.The following will start with these major factors, and comprehensively explore the skills of short videos to obtain traffic.

1. Short video content

Quality content is king, and if it's relevant to a hot topic on TikTok, it's likely to get more exposure.Because of the short video algorithm recommendation mechanism, there will be traffic blessings for hot events.

2. Short video cover

The cover of the short video should ensure that the content is clear and the key points are clear. The cover is the first information of the short video content, it is the face of the short video work, and it is also a major criterion for short video content recommendation.In the search scenario, especially when the user clicks to enter the Daren homepage, the short video cover will affect the user's willingness to click.Generally speaking, covers are of the following types:

1) Eye-catching

For example, exaggerated expression type, curiosity-inducing type, attractiveness type.

2) Deliver information

Transfer the theme/central idea of ​​the video, so that users can understand the core content of the video; it is convenient for users who enter Douyin's personal homepage to quickly view and obtain video content that is valuable to them.

3) Demonstrate traits

Take the most brilliant and most representative of the account's characteristics in the video, and display it through the cover.

Short video description

When posting a video, select a category and tag it.Well-prepared description copy (up to 40 words, including "title+#[email protected]"), multiple use of #, @tag.

1) Title

The title of the short video is equivalent to the remarks of the content of the short video, conveying the main content of the video and making fans interested.Common headline types include eye-catching, resonating, suspenseful, reasoning, anxiety-provoking, hot-spotting, leading interaction, and more.Example:

A. Multiple questions: In the form of questions, arouse the curiosity of users, so as to watch your content to find answers.For example, "What made a former multimillionaire impoverished?"

B. Benefits: Make users feel that there is some benefit.For example, "Like to 1000, I will live broadcast the durian kneeling".

C. Causes anxiety: The title sells anxiety and makes users have to watch it.For example, for health-preserving foods, you can use the title "These 6 kinds of foods are easy to cause cancer, and you should eat the second kind".

D. Hot spots: Hot spots are always the source of traffic. Adding popular keywords to the title will greatly increase the playback volume of the content.

You can also use Yizhuan's one-click title generation function. Just enter a few corresponding keywords in it to generate a title for you, helping you quickly get popular titles.

2) #topic

Clarify the topic and bring topics related to the field, and the system will make more accurate recommendations (accurate crowd).Use "#" to participate in more trending topics or follow more trending challenges on TikTok.

3) @tag

It is equivalent to reminding xx to watch it. If xx reposts the video, his fans will also see this video, and the traffic will naturally increase.You can add more @people related to the work, such as @TikTok Assistant (official account with a large number of fans), or the head tuba in the same field, there will be certainThe probability of increasing the amount of recommendation can bring a lot of fans and forwarding.

Short video duration

The work is condensed not long-winded, and the length of the video should be kept as short as possible.Because the recommendation mechanism of Douyin short video attaches great importance to the completion rate, sometimes it may be less than one second, which can add thousands of traffic.

Case: The work published for the first time has a total of 29 seconds; the work published for the second time has accelerated some content, and finally reduced the time by 5 seconds.As a result, the traffic increased by more than 40,000.

Short video release time and frequency

The choice of video release time can refer to 3 factors: Douyin golden release time period (the time with the largest number of people online), Douyin account traffic time period in different fieldsstrong>(target users in different fields have different habits), the personal habits of the experts (the time period for daily posting videos/fan habits).

1) Prime release time: Thursday/Friday 17-19:00 or Saturday 11-12:00.

2) Posting frequency: It is recommended that one account only post 1 video per day, preferably no more than 2.

Short video location

Add positioning when posting short videos to increase the accuracy of recommendations and help exposure.