Omnichannel membership - tmall membership 1: opening tutorial

since 2021 year 9 Month begins , Member communication product technology upgrading , From the original “ To open, you must unbind the existing membership ” Upgrade to “ Opening can keep the stock membership , However, it needs to be activated before multi-channel operation and use ”. From now on , Merchants can apply to open membership link according to the updated process . Originally opened “ Members to pass ” The business of is not affected by this change , This change is only applicable to those that have never been opened “ Members to pass ” For the first time, the merchants' access takes effect and use . Please note that ： After the upgrade, the membership application process is changed , Please apply according to the official procedure . 2021 year 10.10 New access will be suspended on the th , double 11 Then restart .

What is membership pass ？

Membership Upgrade function point

Two 、 Membership application

1. Entry requirements

—===！ Special notes ！===—

1. Apply to open member time pass , Stock members of the original store , Since the membership link is opened , The user authorization principal relationship has changed （ The store subject is changed to the brand subject ）, The platform system will change the stock member to “ To be activated ”. At this time, the membership is reserved , The current membership interests can be normally received and used , However, it involves interests related to points 、 Grade 、 The redemption function is temporarily unavailable , Operation guidance is required to re authorize and activate these users as 「 Brand Membership 」 Before normal use and operation .
2. Please fill in the following carefully 《 Members to pass 1.0 Upgrade and bind _ Business submission application template 》 Brand notice in , And confirm the member data application specification , That is, before the brand membership is activated , The data is only used by the store dimension ; After the brand membership is activated , Data can be used in the brand dimension .

1. In the process of membership switching , Members of the store join the club 、 Points exchange and other member center related businesses will be affected . Members can switch applications , It's expected to take 1-2 Zhou , Please avoid the member marketing activity cycle of the store , And make necessary announcements and explanations in advance at important positions .
2. If the brand needs to switch members at a specified time , Please switch before the date 1-3 Submit the application for open platform membership application within working days . The switching process starts when the member passes the online application approval , Once the switching process is started, it does not support pause or rollback . 

2. Application process

Step1. Apply to the Junior 2 of the industry for docking member business by email

The merchant sends an email to the trade junior 、 The trade member Junior 2 submits the application for membership communication business . The content of the e-mail should include the existing brand system and subsequent operation planning 、 Online and offline membership interests 、 members CRM System 、 And the instructions for the use of member data . Please download the email attachment template ： 

【XXXX】 Members to pass 1.0 Upgrade the business submission template (2).xlsx

Step2. The trade member's Junior 2 is transferred to the member's Junior 2 for review

After the examination and approval of the trade member Junior 2 , Copy the above email and attachments to the member communication service waiter ( Newlink [email protected])、 Members can access the public mailbox （[email protected]）

Step3. Members sign the new version of the agreement

according to 《 Information security technology personal information security specifications 》 Article 5. “ Collection of personal information ” Several requirements for collecting personal information are specified in ： Legitimacy requires 、 Minimize requirements 、 Obtain the authorization and consent of the personal information owner 、 Express consent should be obtained when collecting sensitive personal information . When the current merchant operates a member , The main body of the user's membership authorization is the store , Member data can only be used in the store ; When the merchant operates the member after the member link is opened , The member data is returned to the brand, and the scope of use of the member data is no longer limited to taonei stores , Then the subject of user membership authorization is the brand / Enterprises .

Because the application of member data is the main scope of the brand , The user authorization object is no longer the store entity but the brand entity , Therefore, the store must obtain the brand authorization to apply for membership , The brand party entrusts the store to brand members （ Limited to members of the store ） Conduct operation management . The new version of the agreement is specified as follows ：

How to sign

【 Membership service agreement 】 brand / Enterprise entity and platform signing ： After the merchant member passes the email application , Need to provide 【 Information processing entrustment agreement 】 scanning copy , The online signing process will be initiated after the platform is approved , The system will send an online agreement signing email to the email address filled in the application form .

【 Information processing entrustment agreement 】 brand / The business entity and the store entity sign ： Merchants and brands / The enterprise shall provide the scanned copy after signing by itself , Please download the protocol template ： Information processing entrustment agreement - Offline version -0818.pdf

Step4. Development platform online application

After the trade waiter confirms the business information , Merchants submit their brand members on the open platform （ Members to pass ） Application application .

• brand / The merchant has confirmed the intention to open and settle the membership center , You can submit the application for membership through the open platform , Please click the online application link
• brand 、TP、 All tmall stores can be settled online ; Contact information please fill in the project contact information .