Look at how clothing enterprises take advantage of the epidemic

2022 It's over half a year , With the recurrence of the epidemic , Many enterprises have experienced the darkest moment , Some enterprises have never recovered , More enterprises are investing in digitalization , I hope to reconstruct my anti risk ability with the help of digital technology .

Clothing product development pays attention to seasonality 、 timeliness , Suppliers affected by the epidemic shut down 、 Outage , As a result, the raw material supply cycle of the enterprise becomes longer , The designer can't choose the materials as scheduled 、 Plate making , Delay the existing design progress , It affects the new normal operation rhythm of clothing production . meanwhile , The price rise of raw materials caused by transportation obstruction , It also brings obvious pressure to the cost control of enterprises . In this uncertain moment , In addition to ensuring production , Driven by digitalization , Promote construction intensive procurement 、 Quick order reversal 、 Efficient logistics supply chain management system , Continuously improve the synergy between upstream and downstream of the supply chain , It is the most beneficial way and effect under the epidemic .

Public activities have decreased under the epidemic , It is also changing the needs and habits of consumers . Regardless of the impact of the epidemic , Or consumer demand changes , Enterprises need to keep up with the pace of the times , Utilize digital infrastructure , Keep in touch with customers , Only in this way can we improve the immunity of enterprises , Resist the risk of future uncertainties .

The epidemic has brought a lot of challenges and difficulties to retail enterprises , But in fact, taking advantage of this change in the epidemic , Retail enterprises are also rethinking how to better serve consumers through digitalization , This is a proposition worth thinking about for a long time .

Digital operation and service based on community . In the context of the normalization of the epidemic , Businesses need to be able to provide community services 、 Create a convenient life circle , Especially residential property 、 Community supermarket convenience store 、 Shopping streets, etc , To meet the diverse needs of consumers .

Satisfaction of emotional interaction demands from service consumers to service members and loyal consumers . In an epidemic era , Great changes have taken place in the consumption experience of the public . From the original regional sales to traditional stores , Then go shopping on the e-commerce platform , Then to the community 、 friendvertising , And now live broadcast marketing , Constantly refreshing (‘sofastsoft . com’) Consumer experience . Behind these experiences is the continuously upgraded brand experience and service experience . If the brand just stays at the functional level , Obviously, it is impossible to survive in the current competitive environment . At the same time, due to the epidemic situation , Consumers' emotional demands 、 The core values of the brand also have certain requirements . The brand can only return to the most basic emotional appeal , In order to better complete the output of brand value .

Use digital methods to ensure that the team is enthusiastic about online work , Multi point layout of the warehouse , Ensure that at least one factory has a complete production line , Product packaging and delivery can be completed , In this way, even if it is controlled in the park because of the epidemic , Business operation and sales can also be carried out .

From the perspective of normalized epidemic prevention , Whether it's production services 、 Logistics distribution 、 Both goods management and customer relationship management become more complex . The epidemic has provided an opportunity for consumer brands to expose their weaknesses , In the future, enterprises need to pay more attention to the constraints of laws and regulations and the requirements of social responsibility orientation for brands . meanwhile , It also puts forward higher requirements for the understanding of consumption needs and values . Understanding consumers , Understand the difference between consumers and others , It is a part of consumer experience and perception , This part is also the most important part of whether the brand and products can circle powder . Personalized at the same time , It also depends on the appearance to firmly grasp the inner needs of the new generation of consumers , Catch the attention of consumers , Consumers' hearts have basically been conquered by half .