What is online blind box e-commerce? Can blind box e-commerce become a new bonus market for the Internet?

The rise of mobile Internet , It brings more opportunities for businesses to upgrade and transform , In this context, many new models have been born , Social e-commerce is one of them , It creates opportunities for businesses to create private domain traffic , In the playing method of social e-commerce , Social distribution is one of the most popular and effective models , With the help of the chain of acquaintances , Distribution fission , Get started quickly to achieve drainage , What should distribution do in the era of social e-commerce ？ A business model based on the Internet , In fact, there are only two key words , One is flow , One is realization , How do businesses get more traffic ？

Next, teacher Duan of wechat 3 cloud will share with you a newly emerging blind box e-commerce model , Don't say you can't see the wind , The air outlet is right in front of you , You're not going to catch it , How to get the bonus of tuyere ？

How do consumers initiate blind box activities on the platform ？

（1） A consumer must have a blind box voucher to initiate a blind box campaign ; Consumers need to pay for initiating blind box activities ：30 element +69 Blind box coupon , This activity has 24 A blind box , There will be value in one of the blind boxes 99 Yuan's products （ Two roles , A person who initiates a blind box campaign , A blind box opener ）

（2） The opener needs to pay for each blind box opened 5 element , Open the blind box for unlimited times

How consumers get 【 Blind box coupon 】？

（1） Become a platform seed user , The platform is aimed at the former 1000 Seed users , Everyone gives away 100 The blind box coupon .

（2） Participate in blind box activities , Open the blind box to get

How to make consumers willing to initiate and open blind boxes ？

（1） Consumer needs to spend money to open the box 5 Yuan Kai primary blind box , So there are 4.5 Yuan will give back to those who initiated the blind box campaign

（2） If the opener is in the 7 Secondary opening middle blind box , The initiator can get 31.5 element ;

（3） If the opening and closing device is in the 24 Secondary opening middle blind box , The initiator can get 108 element

（4） Open the blind box if it is opened , Can choose 198 The blind box coupon ; If it doesn't open , You can also get 99 The blind box coupon . If consumers who open the middle blind box don't want to 198 The blind box coupon , You can pick up the product , be equal to 5 Yuan on “ buy ” When it comes to value 99 Yuan's products .

The unspoken rules of activities ： To ensure that the initiator of the blind box has money , So the first seven blind boxes will not win the prize , Then subtract 30 The expenditure activity of RMB will be in 7-24 Random winning in the blind box , Then the income of the initiator is 1.5-78 Yuan between

Promotion proceeds ：

（1） It is recommended that every time the initiator successfully initiates a blind box activity , The platform takes out 10 Yuan as a reward for distribution promotion

Direct referrer ( Promoter ) Can be obtained 4 element ; Team leaders can get 6 element ;

（2） It is recommended that participants pay 5 Yuan Kai primary blind box , Can be obtained 0.5 element .

Platform revenue ：30 Income of yuan — Product cost —10 Distribution reward of RMB , A product drain 24 Consumers

Mode highlights ：

（1） The new blind box e-commerce sales play combines interesting ways to penetrate the needs of mainstream users , Break the traditional e-commerce delivery mode .

（2） Consumers can also earn pocket money to achieve “ Whoring for nothing ”.

（3） Traditional e-commerce needs to spend a lot of money to bring goods , But the project is integrated into the current youth culture , Propagation effect of the platform , Low investment cost .

With the development of blind box e-commerce economy , The blind box is not limited to daily necessities 、 toy 、 Stationery, etc , Take-out food 、 Tourism products and other fields are also trying to adopt the model of blind box marketing , Earn more traffic and income . Now everything can be blind , Takeout blind box 、 Ticket blind box 、 Snack blind boxes and other forms have sprung up

Headlines focus on ： Business model planning Lao Duan invites you to discuss the social e-commerce model , Quick people seize wealth and business opportunities in one step

This article is original , Reprint please indicate that it is from ： Business model planning old section . Editor ：D-X-M_9221

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