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大厂的广告系统升级,怎能少了大模型的身影
2022-07-04 21:33:00 【智源社区】
本文从腾讯广告混元AI大模型及广告大模型出发,介绍腾讯广告系统背后的技术,以及如何带来广告系统的硬指标——商品交易总额(GMV)的提升。
目录:
大模型:广告系统的灵魂
混元AI大模型:内容理解是一切的基础
广告大模型:合适的内容给合适的受众
物质基础:太极机器学习平台
软硬联合:价值倍增
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