Wei long updated the prospectus: the annual revenue of 4.8 billion founder liuweiping has a strong family color

Leidi.com Lei Jianping 6 month 28 Reported Wednesday

Weilong food recently updated its prospectus , Ready to list in Hong Kong . This is the prospectus updated by Weilong food after half a year after the hearing .

At the initial stage of entrepreneurship, my relatives questioned me

The predecessor of Weilong food can be traced back to 20 Many years ago . That year , Liuweiping, founder of Weilong food, got off the train , Find a humble little hotel to rest , After daybreak , They began to investigate the market .

With a newborn calf and Hunan people's bold , Liuweiping spent two days , The product was decided , And then , Let my brother bring people from his hometown to Luohe to start a business .

Liuweiping said , At first, it was hand-made , They bought some pots and pans , Then the artificial meat 、 Bean skin , Mixed with Hunan spice , They are sent to the market for sale , The response was not bad . However, due to lack of experience in the early stage of entrepreneurship , Lax cost control , The workers can get hundreds of yuan a month , As the boss, he only made a total of dozens of yuan , Remove the rent , Even lost .

Now , Liu Wei's entrepreneurial dream was questioned by relatives and friends , My parents have dissuaded me many times , Ask him to go back to work safely . But liuweiping did not give up easily .

Liuweiping once met an old lady selling beef tendon noodles on a riverbank in Luohe , Just bought a bowl , It tastes good , After some inquiry , Liuweiping found the production place of beef tendon noodles . It was a small workshop with only one simple extruder ,1 It will take a week to sell out 1 A product made of flour . So when liuweiping said that one-time 6 When wrapping flour products , The shopkeeper was surprised how anyone would ask for so much .

“ After negotiation , I paid a deposit , Ask the shopkeeper to improve the abrasives . A week later , The product came out , We added some chili noodles , Become a coffee colored product , A bit like eel , So they called it ‘ Eel sticks ’. The market responded well .” Liuweiping said , Later, it was more difficult to write the name , It's changed to “ Fish sticks ”.“ Fish sticks ” Also because of its unique spicy flavor , More and more people call it “ Spicy strips ”.

2003 year ,“ Weilong ” Successful trademark application .

2006 - 2010 year , The second Pingping food factory under Weilong food started construction and production , Weilong big gluten 、 Small gluten came out one after another .2010 - 2015 year , Introduce a number of famous stars to endorse the products , Improve product popularity . Capacity expansion of seasoned flour products and bean products .

Annual revenue 48 Billion

Now , Weilong delicacy starts with a spicy stick , Gradually grow into a collection of R & D 、 production 、 A modern spicy snack food enterprise integrating processing and sales . Weilong can sell 10 billion packets of spicy sticks a year .

The prospectus shows , Wei long spicy strips 2019 year 、2020 year 、2021 The annual revenue is 33.85 One hundred million yuan 、41.2 One hundred million yuan 、48 One hundred million yuan ; The operating profit is respectively 8.68 One hundred million yuan 、10.83 One hundred million yuan 、10.77 One hundred million yuan ; The profits during the period are 6.58 One hundred million yuan 、8.19 One hundred million yuan 、8.27 One hundred million yuan .

end 2021 year 12 month 31 Japan , Wei long La Tiao holds cash sets with cash equivalents of 4.94 One hundred million yuan .

Weilong is a family business

At present , The executive directors of Weilong food include liuweiping 、 Liufuping 、 Penghongzhi 、 Zhang Xiaosan 、 Chen Lin ; Non Executive Director Mao Wei ; Ms. XuLiLi, an independent non-executive director 、 Zhangbihong 、 Ms. xingdongmei .

Weilong food is actually a family business worthy of the name , Liuweiping is the chairman and executive director of the company , His brother liufuping is the executive director and president ;

Penghongzhi, cousin of liuweiping's cousin liuzhongsi, is the executive director 、 CFO and vice president , Chen Lin, cousin of liuweiping's cousin liuzhongsi, is the executive director and vice president . Liuzhongsi himself is the vice president of the company . Liuweiping and Ms. Jiang Chun are spouses . Liufuping and MS. zhaochunchun are spouses .

Besides zhangxiaosan, executive director and vice president of Weilong food , The rest of the core management are relatives . Zhangxiaosan is mainly responsible for the overall sales and marketing work in Weilong , I followed you all the way 8 year .

CPE Yuanfeng and Hillhouse scramble to throw the guard dragon

Weilong food is 2021 It was just completed in the first half of the year 5.9 Billion dollars Pre-IPO Round of funding , This is the establishment of Weilong food 20 For the first time in many years .

Weilong food is financed by CPE Source peak （ CITIC Industrial Fund ） And Hillhouse leading investment , Sequoia China 、 tencent 、 Yunfeng fund follows the investment , among ,CPE Yuanfeng investment 2.18 Billion dollars , Hillhouse investment 1.1 Billion dollars .

Besides , tencent 、 Yunfeng fund invests separately 6000 Thousands of dollars , Sequoia China 、Duckling Fund、 Housheng investment invests separately 2700 Thousands of dollars , Haisong capital investment 2000 Thousands of dollars . Based on this calculation , The valuation of Weilong food has reached 93.97 Billion dollars .

IPO front , Liuweiping brothers hold more than 90% equity , Besides ,CPE Yuanfeng's shareholding is 2.32%, Hillhouse's shareholding is 1.17%, tencent 、 Yunfeng fund holds shares respectively 0.64%, Sequoia China 、Duckling Fund、 Housheng investment holds shares of 0.29%, The shareholding of Haisong capital is 0.21%.

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