China soft ice cream market forecast and investment prospect research report (2022 Edition)

Soft ice cream refers to the frozen ice cream , Without filling 、 forming 、 Ice cream for direct sale through the hardening process , Generally, the freezing time is 3min about , The ice crystal content is about 40%-50%. Soft ice cream is mainly served in the ice room 、 Cafes and other catering establishments . Soft ice cream has been popular in large and medium-sized cities , Especially for teenagers, the feeling of mouth to mouth is smooth 、 The soft ice cream with mellow flavor is very popular .

The sales volume of soft ice cream varies in different countries and regions around the world , Developed countries generally account for% of the total ice cream consumption 15%-25%. Worldwide consumption of soft ice cream is about 43.4 Billion litres , North America accounts for 38%、 Western European countries 18%、 The asia-pacific region 25%、 In other parts of the 19%.2021 Global soft ice cream consumption in 43.4 Billion litres , Year-on-year growth 6.2%.

At home , By analyzing the product categories 、 Consumption grade 、 Brand awareness 、 Comprehensive evaluation of customer satisfaction and loyalty , The domestic soft ice cream market can be basically divided into three sections ： Haagen Dazs is a well-known and high-grade ice cream brand , Is the first interval ;DQ ice cream 、 American baslopin ice cream （ Chinese stores are basically closed ） It is a mid-range ice cream brand , It belongs to the second interval ; Snow city and McDonald's 、 KFC and others are mainly hamburgers , Fast food restaurants with soft ice cream products as a side , It should belong to the third section .

Although the domestic soft ice cream market in the overall sales more than 70% The sales of ice cream are all completed by ice cream products made on site , However, in order to ensure the main position of the brand positioning of its own soft ice cream experts , Or we should carry out diversified product development , To meet the needs of more customers .