How to use the least money to quickly open the Taobao traffic portal?

Taobao stores , The most important thing is the flow and transformation , When it comes to traffic , Many people spend money on promotion , Through train 、 Drill show 、v A rabbit or something , Little imagine , The traffic has increased , But the transformation has little effect . How to use the least amount of money , Quickly open the Taobao traffic portal ？ This is something that many sellers' friends often worry about .
　　 Actually speaking of Taobao traffic , Whether it's big 、 in 、 Small Taobao shop , Generally, the reasonable flow ratio is ： Natural flow 35-50%、 Click traffic directly 15-20%、 Through train flow 35-40%、 Taobao guest 5-10%, There are few others . The generation of Taobao platform traffic mainly depends on 5 factors ： Title Keyword 、 Ranking position 、 Through train 、 Head picture 、 Details page . below , We analyze the relevant Taobao traffic channels , See how to quickly open the Taobao traffic portal ？
　　（ One ） Natural flow should make good use of the baby title and the time when the baby goes on and off the shelf 　　
　　1、 Adverse factors affecting the title 　　
　　1） Key words pile up ： Such as selling pants , There are leggings 、 Warm pants 、 A pair of jeans 、 Harlan pants and so on , Remember that there are at most two bands in a title “ pants ” Words are OK , More than three is too much ;
　　2） Misuse of symbols ： Keywords surrounded by symbols will lead to a decline in the weight of baby in the search results of Taobao .
　　3） Repeat the title ： There are more homogeneous goods in the newly opened stores , The titles of dozens of babies are the same , These are unfavorable to Title Optimization ;
　　4） Violate Taobao high voltage line ： It means that there should be no copycat in the title 、 High imitation and illegal words ;
　　5） Abuse of brand words ： If baby doesn't sell Arctic velvet 、 Antarctic velvet , Therefore, the words "Arctic velvet" and "Antarctic velvet" should not appear in the title ;
　　 Besides , Also pay attention to sensitive words 、 Title Keyword space 、 TaoBao SEO The principle of keyword equivalence and the use of keyword location, etc . These are important factors that affect search ranking traffic .
　　（ Two ） Baby up and down optimization 　　
　　 Although the comprehensive ranking of some Taobao categories is affected by the time of getting on and off the shelves , But you can check it by popularity ranking . If there is a stable search and conversion of words , You can usually find it in popularity , It's just a question of front or back . For small categories, it is generally to directly look at the comprehensive ranking , The offline time is not obvious , But on the front page of the comprehensive page , As long as the keyword is maintained well .
　　 On the optimization of the upper and lower shelves , Relevance is the foundation . If the correlation is not good , No matter how popular you are , This baby doesn't rank high , Or no chance to show it at all . Like baby title 、 Search for keywords 、 Category correlation 3 These are all factors that affect the ranking .
　　（ 3、 ... and ） Through train drainage
　　 The through train is basically a necessary drainage tool for opening Taobao stores , It's not just a drainage tool , It is also a precision marketing tool , Accuracy is reflected in transformation , Conversion rate is also an important factor affecting the weight of through train , In the case of the same other factors , Two treasures with the same sales volume of 100 pieces , Sellers with a higher proportion of through train transactions will rank higher .
　　（ Four ） First picture production and promotion
　　 In the production of the first picture , If the promoted baby has obvious advantages in price and sales , It should be marked with bright colors , This is a competitive advantage , Now let's just say “ Good wine needs no bush ”, But let the buyer “ smell ” To the aroma of wine , Baby has unique advantages that should be marked out at the first time , This is to form intangible competitiveness for your store .
　　（ 5、 ... and ） Attractive detail pages
　　 A good baby detail page , Will make buyers stay in the spotlight , To attract buyers , The first thing to prove to consumers is —— This baby is designed according to your needs , Perfect for you . How to make an attractive detail page ？ First of all, we should combine the copy with the picture . It's a hit , Be relevant , The buyer goes to the details page , The first thing I saw was a well-designed related sales , See the baby in your shop and know about 　　 The style characteristics of your shop . Thirdly, the design of the guiding words , Make the buyer willing to stay ” wait for “ Your baby unfolds . How to catch customers' eyeballs and psychological needs , Tell you the attraction of your baby , You must be clear about the following questions , Have reason to convince yourself .
　　a） Why should I choose your baby ？
　　b) Why do I have to buy it today ？
　　c) Why shouldn't I buy it at another house ？
　　d) What do you say about what others have bought ？
　　e) What's the difference between yours and others ？
　　 therefore , To run a Taobao store , How to quickly open the Taobao traffic portal ？ Do a good job in keyword optimization and store decoration 、 Image processing work , These are the key to open online store sales .