Bye, Dachang! I'm going to the factory today

Reprint / 51CTO Technology stack , Author Qianshan 、 Yun Zhao , If there is any infringement , Please contact the background to delete ！

The wave of layoffs in the Internet industry has not subsided and has risen again , A new round “ Optimization and adjustment ”, Came to the field of live game . Following the official announcement of penguin e-sports, it will be on 6 month 7 After stopping operation on the day , Tiger tooth 、 Douyu was exposed to mass layoffs .

According to the Tech Planet news , Tiger tooth has recently laid off employees as a whole , among 200 The proportion of layoffs in multi person international business is as high as 70%; Downsizing of domestic business team 20%, Mainly concentrated in innovative departments such as cloud games . This message , Hu Ya said he would not comment .

Betta has also recently started layoffs , Overall layoffs 30%, Mainly related to game business 、 Live brokerage business . Betta responded that ： There are no large-scale layoffs , Only some normal personnel optimization and adjustment .

Twinkling of an eye ,2022 A third of the year has passed . For many practitioners in the Internet industry , The first quarter just passed was a little magical , Layoffs occur frequently in large factories . Programmers who have serious internal problems feel that life is getting more and more difficult . but , Is that really the case ？

1、 anxious , You lose.

Since the beginning of the year , A number of large Internet companies have been disclosed to carry out mass layoffs , Including the overall shutdown of orange heart optimization under didi , Alibaba's flying pig announced layoffs , Tencent's Gosling Pinpin issued a shutdown announcement , ByteDance financial and investment departments were completely disbanded , And meituan 、 Well quickly 、 JD.COM 、 Youzan has made a layoff list …… Every time the news comes out, it will cause public debate . By a wave “ Optimize ” People are miserable , And the people who stay are at any time “ graduation ” Destiny , Also fell into a more troubled life .

As for the reasons for layoffs , There are countless online discussion articles . On the surface , Simple attribution is nothing more than the following ：

First of all , The flow peaked , The cake is not enough .

To put it bluntly , Internet traffic business is not easy to do , The cost of obtaining users for the platform is getting higher and higher , But the return that users bring to the platform is less and less . Pay a little attention to the major Internet manufacturers 2021 Financial report of , You can find “ Pressure bearing ” It has become the main tone of Internet advertising revenue .

Alibaba 、 Tencent's advertising revenue is 2021 Fourth quarter of 2007 “ An unprecedented ” There has been a negative growth . If you look at the trend of a whole year in a row , The growth rate of advertising revenue of many large factories is also falling all the way .

second , Innovative business is cut , The story is no longer new .

in general , The Internet industry is developing rapidly 、 Fast iteration , Companies in this period generally have a sense of crisis , New businesses need to be expanded , Keep running and enclosure , To prevent others from overtaking in the corner . But now , Under the situation that policy dividends and demographic dividends gradually disappear , Most innovative businesses “ The middle way is broken ”, The strategy of spending money to expand is not working well .

Just like didi who used to focus on travel “ Orange heart is preferred ” Open the way , Hope that in “ Community group purchase ” Get a piece of this field , As a result, there was no return of blood . As early as 2021 year Q3 In the earnings report , Didi confirmed the investment loss affected by orange heart optimization 208 The truth of billion . Final , Orange heart preferred to officially travel from didi at the end of last year APP Middle lower shelf , It announced that this business was completely yellow . Business is dead , The team naturally does not need , Contraction position 、 Cost reduction is the key .

Third , More regulation , The hoop spell begins to take effect .

from 2021 Year begins , The policy of supervising the platform economy comes out again .2022 At the beginning of the new year , State Administration of market supervision in 1 month 5 Tencent was announced on its official website on the th 、 Alibaba 、 BiliBili and other Internet enterprises 13 A decision on administrative penalty . It is generally accepted in the industry , This antitrust ticket , Once again, it highlights the regulators' disorderly expansion of capital in the platform economy 、 The platform restricts competition through mergers and acquisitions 、 Continuous attention to suspected monopoly and other issues . When regulation becomes more and more strict with the naked eye , Capital naturally becomes cautious , Let's take a look at the tragic situation of the sharp decline of China concept shares , Conducted layer by layer , Layoffs are almost inevitable .

For the Internet industry , Especially the wave of layoffs in big factories , What to think of ？

First , Admit an indisputable fact ： The era of the Internet has indeed come to an end , Now many companies are laying off staff to repay debts for irrational expansion in the past few years .

secondly , The reason why the Internet industry frequently appears amazing centralized layoffs , It must not be attributed solely to changes in the general environment . The main reason is that it has been too easy for Internet enterprises to expand in the past ten years , Life used to be so good , Even if the growth rate slows down, there will be a psychological gap . Pigs can fly in the air , The tuyere has passed , If it's not an eagle, it's estimated that it can't fly .

also , Don't be superstitious about big factories . Many people have filters for big factories , Think its experts are gathered 、 Bring your own halo , But in fact , The recruitment of employees in large factories may not be rational in many cases . For example, when encountering growth bottlenecks , When competing with friends , use “ Add people ” Show their determination and strategy , This blind approach usually leads to inefficient collaboration 、 The organization is bloated 、 "Too big to fail .

Last , No matter how bad the outside world is , The Internet still has the highest income 、 Among the industries with the most room for growth . For nearly a year , About “ The Internet is dying ” The conclusion of often appears , meanwhile IT The huge number of employees has also led to the increasingly serious degree of internal involvement . But on the whole , Horizontal comparison of other industries in China , The Internet industry is still a profitable industry . In Mercer's research ,2022 The only predicted annual salary increase in 7% The above industries , It's the Internet industry .

Mercer consulting （Mercer） 2021-2022 Survey data of annual salary adjustment

The reason why the layoff tide in the Internet industry has become the target of public criticism , A very important reason is that —— Selling anxiety has become a traffic code . The flow is trapped , A bad news can last 、 Artificially amplified , Programmers themselves have a large base , And it is a relatively heavy sense of crisis 、 A profession with obvious law of survival of the fittest . This quality , Plus public opinion induction , It's easy to form an atmosphere of self danger .

Such as 996、 Sudden death of an employee , Actually, it is not unique to the Internet industry , But as long as some big factories are involved , Then it will easily lead to discussion . The crowd was excited again and again , This industry impression will be reinforced again and again . And the same thing will happen in other industries , But because few people speak , And it can't excite the waves , Naturally ignored 、 Forget . therefore , anxious , You lose. , Because you're just being used by public opinion .

2、 If the Internet is really out of play , Then change the map

however , If we take 10000 steps back , You really don't think it's much fun to stay in the Internet industry , Lying flat is too boring , Then choose another map . According to my observation , There are several feasible ways , I hope I can enlighten you .

1、 Start a business .

Times have changed , Don't think too big about entrepreneurship , But at the same time, we also need to remember ： You can't earn money beyond your knowledge . Writing code is just a skill , What is valuable is your thinking and vision . Among the people I know , Some programmers have held training courses , Have been a platform instructor , Some people also do we media , Development App, Others start from sidelines , Make the scale and then turn to the main post , among , There are not a few people with considerable income . Of course , When selecting the entrepreneurial track , Better watch carefully , Don't follow the trend , In particular, don't enter the field of giants and invest exclusively in market segments , Otherwise, it is very likely to pit yourself .

2、 Outsourcing .

Although outsourcing doesn't sound good , However, the increasing outsourcing proportion of many enterprises is a significant trend , This also means that there is no need to worry about food in this industry . From a more practical point of view , Outsourcing makes money faster , It doesn't need a long accumulation period 、 Sedimentation period . If there are contacts around , Be able to contact more customers , Or take over government projects , Then you can live a relatively healthy life relying on this job .

3、 Kao Gong .

As someone joked ,“ At the end of the universe is the system ”. Examination of civil servants 、 Examination of public institutions is an enduring hot , If you can be admitted to these units and enter the system , For programmers , Salary decline may need to adapt , But a regular pace of life may be more sustainable . On the whole, it is relatively stable , There is no need to worry about the transformation after aging , And there is no need to worry about income in the long run , relatively speaking , It's also a good choice .

4、 transboundary .

With the transformation and upgrading of traditional industries and the development of industrial Internet , Many advanced manufacturing 、 Intelligent manufacturing 、 The integrated circuit 、 Intelligent hardware and other physical industries “ factory ” Increased talent attraction and incentives , Cross border entry “ factory ” More and more digital professionals . From the current national policy guidance and industrial development trend ,“ From emptiness to reality ” Is the trend , from “ Internet factory ” To “ factory ” The flow of is also becoming a new trend .

Picture source ： ciic consulting 2022 Management Innovation Conference

3、 Life and death see light , When they are dry

There is no need to be fearless and anxious , But be prepared for danger in times of safety 、 It is very necessary to prepare for a rainy day .

First , Learn how to “ Self insurance ”. In case of illegal layoffs , As a weak migrant worker, how to safeguard their legitimate rights and interests . A netizen gave the following suggestions ：

As long as you don't take the initiative to resign , The company can only let employees leave voluntarily by negotiating conditions .
As long as it's not violent layoffs , Enterprises will deal with layoffs through negotiation .
Generally, enterprises will not take the initiative to 2N, Unless employees can take the initiative to show evidence of illegal termination of labor relations in the arbitration process . therefore , Generally speaking , The negotiation conditions for employees to leave are N+1.
Therefore, blind pursuit is not recommended 2N, But don't sign without looking at anything , If you are not satisfied with the conditions, just endure . If the enterprise accidentally makes a stupid move, it will go to arbitration , Probably win .
then , master “ Initiative ”. It's extremely passive to think about a way out when things come to an end , You can consider the following three points to prepare early ：

1、 It takes a good blacksmith to make steel. .

In addition to continuous improvement in professional skills , If conditions permit , Try to develop second skills , Improve the ability to resist risks .

2、 Keep the workplace competitive .

Grow in the field of responsibility , There are achievements that can be taken out ; While doing things , Keep the habit of repeating , Avoid making the same mistake ; Change your resume every once in a while , Accumulate interview experience .

3、 Change perspective .

Consciously think about the business from the perspective of the boss ; Maintain certain sensitivity to business data , Understand its level in the industry ; Pay attention to the status of the team , We can find out the problems of the organization . In this way , At least have a grasp of the overall situation of the company's development , To some extent, I know what the boss is worried about , What else can I do . occasionally , This kind of thinking can not only make people “ Foreknowledge ” When will layoffs occur , You can also give yourself one “ When do you want to take the initiative to leave ” The signal of .

2022 And the next few years , The main theme of the Internet must still be “ Open source throttling ”, The wave of layoffs will not stop for a while . Regarding this , Many people may feel uneasy , Or have doubts . But as Roosevelt said ,“ The only thing we fear is fear itself —— This indescribable form 、 Irrational and irrational fear , All the efforts needed to turn retreat into advance have come to naught ”. The outside world is not as safe as imagined , There is no imagined danger , Even if you are laid off , You won't depreciate because of this , Even if you haven't been laid off , You don't need to trap yourself forever . actually , You are still yourself , Nothing has changed .