On the social moral and ethical issues behind short videos (personal point of view, for reference only)

On the ethics of science and technology behind short videos （ Personal view , For reference only ）

This article is based on a recent news release ：《 Real scene ： Innovative application of Kwai mobile wheat linking technology in anti epidemic reporting 》 And a previous report ： 《 The algorithm is not wrong “ A veil ”： Kwai and today's headlines were severely punished by the General Administration for moral chaos 》 Make a personal statement on the following four questions .
One 、 The technological development of video push software
Two 、 The ethical problems of science and technology arising from the development of technology
3、 ... and 、 In the rapid development of Technology , The normative effect of state control on science and technology ethics
Four 、 How to practice in technology , Have good scientific and technological ethical thinking

One 、 The technological development of video push software

Now with 5G The dawn of time , The development of short video is also advancing by leaps and bounds , Major companies have developed their own video push software . It is favored by the majority of users , There are more and more short video platforms , It seems that everyone has found themselves through short videos .
Like the user's favorite Kwai 、 Tiktok under today's headlines 、 Micro vision and so on . Because I play Tiktok more , Take Tiktok for example , At first its content was consistent with its name , When you tiktok , Almost one person is facing the camera , Shake your head and tail with cool music , Then came the so-called technology flow , From the works of these photographers, we can see that they are very good at using the lens , Plus the late editing , Give the viewer a visual pleasure . So there were many people watching Tiktok at that time , Very few people shoot and publish by themselves . because , People think they can't edit . But slowly. , I don't know when to start , The content of Tiktok is getting richer and richer , food 、 Beauty makeup 、VLOG、 Pets 、 Travel and so on , Many intangible cultural heritages have even been found on Tiktok . The Tiktok sound at this time , Almost everyone is happy to publish content , Because there are so many categories , There is always something you can send . Now think about it. , The original Tiktok content is single , It makes sense , Because there are too few data resources , There is nothing else to recommend to you . If you seize the opportunity at that time , It's very possible . We also know that , Tiktok background algorithm will automatically classify the content you publish , Even calculate your interest through the content you like , And filter out the others .
Now? , Short videos are not just about watching pre recorded content , It can also be broadcast live , As the largest live broadcasting platform in China, Kwai , In this battle of COVID-19 “ Epidemic disease ” period , CCTV and its joint application of mobile connected wheat technology had a dialogue with the medical staff in Wuhan , Special period , For the media people who are eager to understand the front-line situation ,** It has truly realized the three screen mobile connection without reporters in front 12 Hours live ,** also , People all over the country can interact with them online . Behind this , It is the contribution of the Kwai technical team , In a day , Realize technology docking 、 Live test 、 Security and other key measures .

Two 、 The ethical problems of science and technology arising from the development of technology

2018 year 4 In June, the State Administration of radio and television (SARFT) made an announcement on “ Today's headline ”、“ Well quickly ” The dissemination of programs that violate social morality has been severely punished . The reason is that CCTV exposed Kwai 、 Volcano 、 Short video platforms such as Tiktok have inferior content , Value orientation also resonates with netizens ：“ The distorted values have deeply hurt all Chinese people , Including underage children , For these so-called media platforms that wander on the edge of law and morality, they should never be soft ！” One of the rectification contents is ：“ The total amount of website programs uploaded and broadcast online shall be immediately reduced to a scale matching the website audit management force , Ensure that unaudited programs are not broadcast . The General Administration will consider the rectification effect of the two websites , Take further measures according to law .” This article means , The content of the video uploaded by each user must be reviewed , Since it is an audit , It's artificial , Imagine , How much video is released in a day , It has to be reviewed one by one , How much manpower is needed . Tell me about your own experience , After rectification , I once posted a video , It's a picture of me and my boyfriend , It was initially released , It was later withdrawn for violating the regulations , But I can guarantee that the content does not violate the regulations , So I appealed several times, but it was invalid , Later, I asked my boyfriend to send me the same content , The result was sent out ,？？？ I don't know why? , It may be a loophole . So it looks like , If it is a manual audit , Then there will be human subjective factors . To crack down on illegal video content , Technicians must have improved and perfected the algorithm , Not to mention that after the rectification, there are still fish in the net , It can not avoid affecting the use of normal users . Go back to the question , Now , The amount of short videos used and the time each person spends brushing short videos every day has become a huge number , In order to relieve people's pressure in life and work , Those vulgar video content is favored by a large number of user groups , And in order to get traffic , Short video platform after users have finished producing content , Distribute content to users through algorithm recommendation . After the accident , It is undoubtedly a platform problem , They all came out to apologize and rectify , All the algorithm rules , Must obey the values of health and sunshine . But as far as I'm concerned , The problem with the platform is to allow this kind of video to spread , Not aware of the seriousness of the problem in time , And be exposed , Is a platform vulnerability , The supervision is not strict enough . Most netizens shift all the responsibility to the platform , I think it's too one-sided , First , Those vulgar 、 Video content that violates social ethics is not sent out by the platform , And then someone will say , It is because of the vulnerability of the platform algorithm that these bad contents are viewed by the vast majority of users , however , The original purpose of the algorithm is to push the content that users like , Not on purpose , So it doesn't make sense to put the blame on the algorithm . Such as , Some people release some dangerous funny videos in order to attract attention , For adults , Have the ability to distinguish , And for children , If children imitate , Then responsibility becomes the platform again , The problem with the platform may be that it does not consider the social impact in the future , But as a publisher , Have no ability to think and distinguish ？ You have a whim to send this today , Send that tomorrow , Does the platform design different algorithms for individuals ？ As a technician , What can be done , Is to follow social ethics as much as possible , Follow the premise of correct value orientation to write algorithms , Achieve technology + sense of worth + Responsibility The unity of , Realize that any algorithm is not a simple arrangement of cold code , Nor is it absolutely value neutral , It permeates the value judgment and emotional orientation of designers and executors . Li Xin, chief editor of pear video, said ：“ Have your own values 、 Respect users 、 Some projects with a strict audit process 、 platform , Will get more healthy development .” For our users , We should also be aware of the correct scientific and technological values , What is the science and technology ethics of technology development , In this way, there will be no chaos in the network platform .

3、 ... and 、 In the rapid development of Technology , The normative effect of state control on science and technology ethics

The concept of engineering ethics is in 20 century 70 It came out in the 1970s , In the development of the original technology , Scientists are only concerned with technological progress , But with new discoveries , New applications , Ethical issues also follow . This problem is common in medicine , For example, whether organ donation has been approved by the donor himself , The problem of organ trading caused by this ; Another example is the disclosure of personal information of the experimenter in the process of social investigation ; For the recent rise of artificial intelligence , If future robots have emotions , You have feelings with him , Whether to marry him ？ These belong to the ethics of science and technology . therefore , scientists 、 Technicians are studying experiments 、 The role of ethics should be considered in the process of design and development , This is closely related to social ethics , It is inseparable from our human emotional value . Generally speaking , Everyone has a value judgment 、 The ability to distinguish right from wrong , But there is no guarantee that they will be blinded by external factors and touch the bottom line of morality , So at this point , The state is about to intervene . The so-called state-owned countries and Legalists have family rules , Morality cannot be restrained by law . therefore , The state has also taken certain measures in this regard , Recently released 《 Regulations on Ecological Governance of network information content 》 in , It clearly lists a series of regulations on the rational and legal use of network resources , And advocate us to carry forward the socialist core values , Publicize excellent moral culture and the spirit of the times , Fully display the Chinese nation's high spirited and uplifting spirit . The severe punishment of radio and television on the chaotic platform just mentioned is a good example of the national control on the ethics of science and technology , It has a certain deterrent effect .

Four 、 How to practice in technology , Have good scientific and technological ethical thinking

Since the concept of science and technology ethics has not been around for a long time . The time for people to learn is short . By definition, it refers to people and society in scientific and technological innovation activities 、 The thought and code of conduct of the relationship between man and nature and between man and man . In the process of our technical practice , We should cultivate our own values 、 A sense of social responsibility and self-discipline . Constantly integrate these into practice , Slowly cultivate scientific and technological ethical thinking .

The above is my understanding of the ethics of science and technology , If there is a mistake , Hope to point out ！

Reference resources ：

https://www.sohu.com/a/371203839_114984
https://m.thepaper.cn/newsDetail_forward_6272848
https://www.sohu.com/a/227309348_250147