How can retail enterprises open the second growth curve under the full link digital transformation

Under an epidemic this year , Let enterprises clearly realize the importance of digital transformation , The competition among enterprises has turned into digital competition .

Digital competition of enterprises , After long-term evolution and optimization , It has already gone from simple online 、 Online and offline interconnection and other initial stages , It has developed into the full link digital era in the post epidemic era ,“ The new air ” Become the fastest responder in the whole link track .

This time is different from the past ,20 Internet age of the century , It is gradually becoming the leading force of China's new consumption . They are of the Internet age “ Aborigines ”, At the same time, it has strong consumption power , It can provide sufficient soil for the rise of new consumer brands . But while the consumer changes , Information channels are also increasingly dispersed , The dominance of traditional media over consumers has given way to social media 、 Content community 、 Live broadcast with goods and other new multi link channels .

This makes the younger generation of consumer groups gradually weaken their brand awareness , Brand loyalty is no longer as strong as before .

And the explosive amount of information fills our lives , Let the decision-making model of user consumption add many variables . This not only makes it more difficult for users to make decisions , It also makes it extremely difficult for retail enterprises to capture the needs of users , It is difficult to reach users accurately .

The digitalization capability of full link has become the key for retail enterprises to get out of this dilemma and continue to develop “ Necessary factors ”.

From the channel king in the traditional brand era to the gold rush in the later e-commerce dividend era , Today's domestic brand retail enterprises are driven by the digital wave , Shows strong cultural confidence , With the 90 after 、00 In the process of the later generation of young people's values matching , It radiates new vitality .

Since the outbreak , From physical retail to offline catering 、 From furniture and building materials to commercial real estate , The digitalization process of all walks of life has been greatly accelerated , Drive a new round of digital business growth . Digitalization has become a major driving force for the transformation and recovery of the industry in the post epidemic era , And obtained policy overweight in various places , To give “ fancy ” boost .

In the early stage of enterprise digital transformation , Traffic operation and offline transformation are the key directions , But most enterprises simply move their offline businesses to online , Online operation management is not realized , Therefore, it is impossible for enterprises to effectively improve their performance , Enhance competitiveness . Carrier network believes that , The role of digitalization is not just to let enterprises transform traditional offline transactions into online transactions , It should be from advertising 、 All operations from marketing to sales are online , Get the attention and fission of online users , Thus forming “ Full link ” Digital marketing system .

    

If enterprises will only concentrate on business digital operation in the form of pure e-commerce sales , It may not be able to really make a good brand and obtain higher overflow , Maximize the benefits of all channels in the whole market .weiit - As a deep ploughing industry 10 More than years of industry landing solution service providers , It will not only provide enterprises with digital transformation tools , It will also design online and offline operation schemes for enterprises , Help enterprises retain and transform private domain users , Achieve long-term operation . Learn more about ： Digital retail saas Software supplier