How to recruit Taobao anchor suitable for your own store

With the development of mobile Internet , People began to get used to watching live broadcast on mobile phones for online shopping , By seeing the product and the introduction of the anchor , Shopping makes you feel more at ease . This also makes many Taobao stores open the road of live broadcasting , However, if you want to do a good job in live broadcasting, you need to find a suitable anchor . Today, I'd like to share with you how to recruit Taobao anchors suitable for your own stores ！
One 、 Analyze the store audience
Big data era , Any decision we make about opening a store is supported by data , Nowadays, few people use their senses and intuition to decide which category the store should do , What's new in the shop , All choices are analyzed by data . The same goes for us to find the anchor to bring goods , First of all, we need to analyze the audience of our own store , What are their characteristics , What kind of anchor will they like , What style do you like . For example, we are a shop selling mother and baby products , Find a beautiful young sister to broadcast live , Then the treasure mothers may not trust her , Instead, it is mature and steady , I happen to have a baby myself , With parenting experience, they are more willing to trust the anchor .
Two 、 Inspect the live broadcast ability of the anchor
Friends who often watch live broadcasts will know , Not everyone can do live broadcast , Some people live room is bustling , The live broadcast effect is good , Some of the anchor's live broadcast rooms are deserted and no one is watching . Live broadcast is not as simple as it looks on performance . Live broadcasting requires a corresponding ability . Now let's introduce what abilities Taobao anchor should have ：
1、 bien-dire
As an anchor , The most basic thing is to have good eloquence , Fluent Mandarin , Let users understand what they are talking about . Be able to introduce the products clearly , Let the users of the live broadcasting room know about the products .
2、 have a good memory
Live broadcast for good effect , It must be a good way to introduce products out of manuscript , Otherwise, reading to the manuscript is very boring and rigid . The anchor should be able to write his own notes , Record the live broadcast process , Ensure the smooth live broadcast .
3、 Strong on-the-spot adaptability
Although the current live broadcast is based on the good process , But there are inevitably some emergencies , Therefore, the anchor should have a strong adaptability .
4、 Talented and expressive
Now the anchor of the live broadcast is more or less able to interact well with fans , Otherwise, it's hard to attract fans . As an anchor, you must be willing to show yourself , There is a sense of camera during the live broadcast , expressiveness .
5、 Reflect and summarize
Now many anchors broadcast live according to the script , Don't think about how to make the live broadcast better , She planned to broadcast it as she planned . A truly qualified anchor must have his own ideas , I will reflect on why the live broadcast before the replay was not effective , How to make the live broadcast effect better .
6、 Have patience and perseverance
The live broadcast is actually far less fun than everyone thinks , The work of live broadcasting can be very boring , Especially when no one was watching at first , You can only talk to yourself . And the time of live broadcast is usually chosen when the buyer is free , Being an anchor requires sacrificing vacation , It takes a lot of perseverance to persevere .
3、 ... and 、 Reach a cooperation agreement with the anchor
When we find a shop that suits us , After the anchor with strong live broadcasting ability , We should consider the follow-up cooperation , Because if the anchor suddenly leaves , No more cooperation will have a great impact on the store . It is suggested that you can sign a cooperation agreement with the anchor according to the following methods ：
1、 Establish strong ties with the anchor in the way of interest binding , For example, the anchor can get a commission if the live broadcast business of the store is high , In this way, the anchor will be more attentive to live broadcast for the store , I will not go out to work alone easily .
2、 Specify the terms of cooperation , Sign a contract , If there is any breach of contract and you fly away at will, you need to compensate the corresponding losses of the store . Specific contract terms can be seen by law firms , Ensure legitimacy and effectiveness .
How to recruit a suitable anchor in Taobao store is shared here , It is suggested that if you want to make a live broadcast in the store, you can recruit two more anchors , The focus is on the store IP To powder , Precipitation fans . Try to avoid a single anchor , The influence of the anchor is greater than that of the store , This is easy to happen , It made the anchor very popular , The anchor went out .