The failure rate is as high as 80%. How to correctly complete the strategic planning of digital transformation?

In recent years , With big data 、 Cloud computing 、 Artificial intelligence 、 Internet 、 Blockchain and other related informatization 、 Digital technology is gradually applied , It has led a new round of scientific and technological revolution and industrial revolution in all walks of life , So many enterprises have innovative ideas and motivation , And in state-owned enterprises 、 Under the leadership of central enterprises , Began to embark on the road of digital transformation , Hope to become a pioneer in the competition in the future digital era , Seize the digital market first .

According to statistics, the failure rate of digital transformation is as high as 80%, Current digital transformation technology 、 personnel 、 theory 、 Solution 、 Cases are not mature , But the degree of social digitalization is accelerating , Data elements and digital economy have also been supported by national policies , At the local level, it has also received subsidies and construction to promote development , So the digital transformation has actually reached a hot development stage , Enterprises from all walks of life are not only competing now , Also planning for the future .

What is digital transformation

The definition of digital transformation is relatively clear , Generally speaking , Digital transformation refers to all technologies related to digitalization , Based on data , A business innovation initiated with users as the core 、 The transformation and development of enterprises for the purpose of reducing costs and increasing efficiency . In fact, transformation is no stranger to enterprises , Every stage has its business model , But the difference of digital transformation is , Digital transformation is not just part of the transformation of enterprises , It's a system level transformation of the enterprise as a whole , Yes, business process 、 Ideology and culture 、 Organization building 、 Complete reconstruction of business management mode .

Digital transformation - Parker data business intelligence BI Visual analysis platform

In fact, in addition to adapting to the digital era , Beyond the future of deep digitalization , More enterprises are affected by the current environment , Forced to choose digital transformation to maintain and develop . The reason why digital transformation can become the common choice of most enterprises in all walks of life is mainly because , As economic development slows down 、 The market competition is becoming more and more fierce , User needs are changing day by day , Enterprises can only choose to achieve business innovation through digital transformation , Through innovative business 、 Business model , Or new differentiated products and services , To be promoted in the market .

Besides , Although digital transformation is a long-term system level project , But it does not mean that the digital transformation needs to develop to a deep level to see results . Emphasizing Digitalization 、 In the business world of data , Digital transformation is an important way for enterprises to apply these two new assets at the same time , Take the recent hot data , Data since 2020 After becoming the fifth largest factor of production in , It becomes an important asset of the enterprise , Through analysis 、 Excavation and other processing , Transform data into information and knowledge , Provide enterprises with the judgment needed for business development and management decisions , This is only part of the digital transformation process .

Digital transformation strategic planning

For businesses , Digital transformation is not about turning , You must be familiar with digitalization before transformation 、 data 、 Promotion of information technology 、 All knowledge related to digital transformation , And also realize that digital transformation is not just a technological upgrade , It is also a thorough innovation in the business management mode , This means that the top management of the enterprise is the core of strategic planning .

                  Digital transformation - Parker data business intelligence BI Visual analysis platform

An enterprise wants to make a digital transformation , It cannot be accomplished by a few employees or by introducing any software from outside , Only the senior managers of the enterprise personally participate in it , And establish a strong digital transformation team and digital transformation strategic planning , To complete the layout of digital transformation from top to bottom , Starting from ideology and culture , In business 、 Based on the decision , In order to reshape the enterprise development route in the digital era .

Compared with the transformation in the traditional sense , Digital transformation has a high threshold for enterprises , On the one hand, digital transformation requires enterprises to deploy business information systems 、 business intelligence BI Etc , Build enterprise informatization ; On the other hand, enterprises should have strong organizational construction ability , Mobilize all employees to promote digital transformation ; Finally, enterprises should have the driving force for long-term development , Make overall planning from a macro perspective , Then through micro adjustment , Realize the landing of digital transformation .

Data visualization - Parker data business intelligence BI Visual analysis platform

For the successful implementation of digital transformation , The primary factor is the support of senior management . Why did I mention that digital transformation requires the establishment of a strong and authoritative 、 Have executive power 、 Dynamic 、 There is a strategic planning team to promote , It is because digital transformation involves all the original businesses , Including the work content of employees 、 Way and business thinking mode .

In fact, for employees , Digital transformation or not can't directly impress them , Most employees are more in pursuit of stability 、 deterministic , Digital transformation cannot provide these two things in the early stage , Therefore, it is only up to the top management and decision-makers of enterprises to promote people to take the initiative to learn 、 Constantly adapt to 、 To embrace change , As long as we adhere to the strategic planning of digital transformation , Enterprises can achieve results in transformation .