Digital intelligence innovation

At the end of last year , Professor Yang Guoan wrote a book called 《 Digital intelligence innovation 》. There are five cases .

（1） Case study

The first case is from offline 10 Chain stores with 10000 employees , Transition to online third-party platform shell . Say this is strategy driven .

The second case is xinruipeng . Xin ruipeng said two pieces , One is online marketing - transaction - Consulting services . The other is that xinruipeng has explored an extended new business ： Pet food and supplies supply chain . Take this case to talk about business value chain reconstruction .

The third case is new hope . Set up incubation venture capital , All failed , Or find out what business you should be familiar with and close to yourself , So we explored an extended business ： Cold chain （ It also belongs to the scope of supply chain ）. Professor Yang uses this case to illustrate organizational upgrading （ Entrepreneurial partnership mechanism ）.

The fourth case is convenience bee . Mainly machines, supplemented by people . In the past, retail chain stores opened , The reason why the benefits are uneven 、 Slow opening and expansion , The core is that there is no experienced store manager . Convenient bees are mainly machines, supplemented by people , Revolutionized the key of store managers . Professor Yang uses this case to illustrate the empowerment of science and Technology .

The fourth case is Midea Group . Midea Group said two , One is Midea recruitment 1500 A number of R & D personnel have made their own research ERP success （ Except that the financial software is imported ）, The other is the upgrading of Midea's core business , production , Upgrade to Intelligent Manufacturing , Acquired KUKA industrial robot , And the production line is equipped with sensors, Internet of things . pin , Install the product into the intelligent module , It can be used app Control the product . Whether it is the acquisition of Germany KUKA industrial robot to expand Midea's new business , It is still the product division of Midea app All rolled up and strongly integrated into one app, Professor Yang used these two cases to illustrate the change leadership of Mingmei group leader Fang Hongbo .

（2） Experience

The cases Professor Yang found are still good .

Chain family , Using Internet , From a direct enterprise to a platform enterprise .

Xin ruipeng , In addition to conducting business online , Also found a new growth business . Whether it's business online , Or find a new business , It's not unusual .

New hope , After a lot of trouble, I came back to the origin , I found the relevant extension business I am familiar with ： Cold chain , This is not uncommon .

Convenience Bee , Machine oriented and human oriented , This is worth learning from offline industry .

Midea group , Install sensors on production equipment 、 Install the control module on the product , What is performance , I can't see clearly at present . What is the current performance of the acquisition of KUKA industrial robot , I haven't seen clearly .

（3） summary

I'll take two ：

Chain family , From offline industrial enterprises , Transform into an online platform enterprise . I'll take this .

Convenience Bee , Use online technology to do offline industry . I'll take this .

But these two cases , It should be China 99% None of the enterprises can do it ：

First of all , The work of these two cases , It's too cruel . General business owners don't have the courage .

The second is , The founders of these two cases , They are all excellent students who graduated from the computer department , But what we are doing is nothing more than a local industry , It belongs to the dimension reduction attack of technical thinking .

（4） Last

If you ask me if this book is worth reading ？ My personal point of view ： Not worth reading .

I have an intuition , In another 5 year , Some cases , I'm going to slap Professor Yang's face .

in addition , near 5 year , Professors all write books about intellectualization of numbers . As an external consultant of Tencent and the provost of Tencent Ivy League university, Professor Yang wrote about digital intellectualization , As the former Chief Strategic Officer of Alibaba and the provost of Ali lakeside University, Professor Zeng Ming wrote about digital intellectualization , As the former Chief Strategic Officer and co director of new hope COO Professor Chen Chunhua writes about intellectualization of numbers , Now it's time for Professor Liao Jianwen, the former Chief Strategic Officer of jd.com, to write about digital intellectualization . I think Professor Xu Xiaonian, a microeconomist, has also talked a lot about digital intellectualization in recent years , I don't know whether the book has been published .

in addition , tencent 、 Ali 、 JD.COM , There are similar chief strategic officers or chief of staff , I wonder if Baidu has ？