Heavy! Zeng Xuezhong was promoted to vice chairman and CEO of zhanrui, and Chu Qingren was appointed as co CEO!

2018 year 11 month 23 Japan , The core enterprise of Ziguang Group - Ziguang zhanrui Technology Co., Ltd （ The abbreviation “ Purple highlights ”） Announced today ： Mr. Zeng Xuezhong was promoted to vice chairman of Ziguang zhanrui , And continue to serve as the company CEO position , At the same time, Mr. Chu Qing was appointed as the joint chairman of Ziguang zhanrui CEO, Responsible for product research and development 、 Strategic planning and market development .

Mr. zhaoweiguo, chairman of Ziguang group, said ：“ since 2018 year 1 Since the full integration of moon purple light zhanrui , Under the leadership of Mr. Zeng Xuezhong , Ziguang zhanrui is in product planning 、 Marketing Management 、 Brand building 、 The organizational structure and other aspects have started a comprehensive transformation and transformation , Opened a new chapter of development . Mr. Chu Qing joined , It will further strengthen the strategic layout and sustainable development of Ziguang zhanrui in the field of product technology and market . I believe that through the joint cooperation of Mr. Zeng Xuezhong and Mr. Chu Qing , It will lead Ziguang zhanrui to a new height , Accelerate the development and become one of the world-class semiconductor enterprises .”

Mr. Zeng Xuezhong said ：“ Thank you very much for the trust and expectation of Ziguang group and Ziguang zhanrui , At the same time, welcome Mr. Chu Qing to join . In the era of core , We will continue to be guided by the core cloud strategy of Ziguang Group , Self-motivated forward , We are committed to building Ziguang zhanrui into one of the world's leading chip design enterprises .”

Mr. Chuqing said ：“ The rapid development of Ziguang zhanrui in recent years has attracted the attention of the industry , I feel very honored to join this team , Looking forward to the sincere cooperation with Mr. Zeng Xuezhong and the management team , Continuously strengthen the technical competitiveness and platform advantages of Ziguang zhanrui .”

Re orient , How to evaluate Zeng Xuezhong's achievements ？

2018 year , During the tenure of Ziguang zhanrui , Zeng Xuezhong formulated “ Development 、 Catch up 、 stride across ” New strategic concept , Put forward “ We are committed to becoming one of the world's leading chip design enterprises ” Development objectives . He focuses on brand 、 organization 、 product 、 market 、 Marketing and other aspects have achieved a multi-dimensional strategic layout , Created a new brand image of Ziguang zhanrui , Established unity and cooperation 、 Mutual respect 、 Corporate culture and management mechanism of equal dialogue ; At the same time, focus on future trends , Realize the optimization and upgrading of products and markets , Created a brand of mobile communication chips —“ Tiger heart ” And pan connect chip brands —“ Ivy ”, Form a matrix of eight product lines , Focus on core products and 5G Product R & D investment , Build high-end product brands , Improve product competitiveness .

▲ Vice chairman and CEO

Zeng Xuezhong served as CEO This report card during this period is obvious to all , More importantly, it will bring changes to Ziguang zhanrui . Not only combed the product line , Segment products . Jointly develop the first Android high-end device equipped with Intel modem and zhanrui application processor technology under unisplenum zhanrui 5G Smartphone solutions . This is also Zeng Xuezhong to Ren Ziguang zhanrui 100 The most important thing that happened after the day .

At the same time, with its advantages of dealing with operators in ZTE for many years , It has promoted Ziguang zhanrui to join China Mobile 5G Forerunner plan 、 Chinatelecom's all Netcom cooperation , China Unicom NB-IoT The cooperation of . Strategic cooperation with domestic operators has taken the lead .

so to speak , Under the leadership of Zeng Xuezhong , Ziguang zhanrui has opened a new chapter of development , It has become the top three mobile baseband chip design companies in the world 、 China's largest pan chip supplier 、 China's leading 5G Communication chip enterprises , And with the rapid development speed, it has entered the world's top enterprise camp .

Let Ziguang zhanrui return to the mainstream market competition . In especial “ Tiger heart ” And “ Ivy ” Launch , It also makes Ziguang zhanrui change its previous image of focusing on the low-end , Re proposed the goal of entering high-end brands .

How to treat joint CEO The pattern of ？

Of course , To achieve the goal of entering the high-end market , It also needs the support of product technology . For chip companies , The pre research department is called R & D “ Thousands of miles of eyes ”, Determine the future direction of Technology , Not only need strong technical skills , We need more strategic development and judgment . Say... To the small , Determines the future technology 、 Whether the product can be recognized by the market , Into the big said , Determine the future destiny of the enterprise .

Before joining Ziguang Group , Chu Qing's identity is vice president of Huawei and Chief Strategic Officer of Hisilicon , It can be said that Hisilicon semiconductor can develop to today , Among them, Chu Qinggong is indispensable . From this point of view , Chu Qing has strong technical foresight and strategic planning vision , It will serve as the joint chairman CEO To be responsible for the company's product development 、 Strategic planning and market development can make Ziguang zhanrui in the future 5G、AI Keep pace with peers in the competition , Look for overtaking opportunities .

Ziguang zhanrui joint CEO Chuqing

Last , Joint CEO This model is not the first time that it has appeared in Chinese enterprises , As early as 2015 year , In China, many companies have set up joint offices CEO position .2 month 14 Japan , Didi taxi and kuaidi taxi announced that they would take 100% Merge by means of share exchange . The new company will implement Co-CEO The system , Drop taxi CEO Cheng Weiji takes a taxi quickly CEO Lu Chuanwei also served as the United CEO.

In the world , Samsung, the world's largest manufacturer of memory chips and smart phones, made its debut this year 3 In January, the management mode of three joint CEOs jointly steering the company was implemented .

Judging from this news , Joint meeting of Zeng Xuezhong and Chu Qing CEO The model can be said to be a perfect match , Combining the .2019 Year can be said to be 5G The key year of terminal trial commercial , It is also the year of upgrading the mobile phone industry , It is believed that the senior personnel appointment of Ziguang zhanrui will be conducive to the further integration of internal talents and new resources , It will accelerate the development of purple light in the future 5G Market layout and development .

edit ： Smart core - Woods