2 Every day, treasure is appraised behind the thunderbolt ： Tens of millions in arrears 、APP Stop , The founder planned to run away ？

source ： Open a pineapple （ID：kaiboluocaijing） author ： Su Qi edit ： Jin yuyu

Employees and businesses ：“ Early signs are ”.

“ Mom" , Baoyou , It's not fun to bring it .” This sentence is in Tiktok 、B standing 、 The famous stem of the legend of tiger pouncing on madness comes from the appraiser “ Teacher Zixuan ”, He had previously worked in Tiantian Jianbao , It was once called the Deyun society in the antique world .

But just two days ago ,“ Teacher Zixuan ” A statement was issued on Tiktok , He said that he had already left tiantianjian , The company still owes him his salary . actually , It is not only that the wages are in arrears “ Teacher Zixuan ”, Many Tiantian Jianbao employees broke the news to kaipineapple Finance , last year 12 month 28 Japan , Tiantian Jianbao once dismissed the company 90% The employees' , And they are in arrears for more than three months' wages and layoff compensation , Amount to tens of millions .

Many employees said , This year, 5 month , Every day Jianbao APP、 The applet and the company's internal software all stop running , remainder 10% Employees are not only in arrears with their wages 、 social security , And the management team has not been contacted .

Every day Jianbao falls into “ run ” The wave , Among them, there are hundreds of settled merchants who have been covered with payment for goods , According to kaipineapple Finance , They were owed tens of millions of yuan in total .

Founded on 2019 In, Tiantian Jianbao once belonged to the first echelon of entertainment e-commerce , Almost at the same time when the thunderstorm came out , Weipaitang, which belongs to the first echelon, submitted a prospectus to the Hong Kong stock exchange . Both platforms are on 2021 Live broadcast outside the annual power station , With the help of Tiktok Kwai platform , Up to now , The number of fans on the official account of Tiktok of weibaitang , Only a quarter of the daily treasure checking .

Micro photography hall impact IPO, Every day, treasure is appraised but “ run ”, One in one “ refund ” It's sad. . Many merchants pointed out that , Compared with the micro auction hall, it is more suitable for the auction mode of professional buyers , More optimistic about the daily treasure appraisal “ Free identification 、 Tiktok drainage ” The pattern of ,“ If the platform works well , Maybe it won't come to this ”.

Open pineapple finance and economics to call the company's founder Wang Yihe for many times CMO Wanghaibin tried to verify the leaked information by telephone , By the end of time , No one answers .

01 staff ： Fail to pay wages 、 Be tailored 、 No compensation

The first to find something wrong was the staff of Tiantian Jianbao , Multiple employees said , from 2021 year 8 Month begins , Every day Jianbao began to default in succession 300 Salaries of several employees .

Hanzhou, the former middle-level employee of Tiantian Jianbao, told kaipineapple finance , Tiantian Jianbao started from last year 8 The salary of employees above director level will be suspended from January , The salary of employees below the director level has increased from last year 10 The distribution will be suspended from January . Besides , last year 12 Yuewang has always borrowed money from many senior executives of the company , Outstanding to date .

A company document obtained by pineapple finance shows that , By the end of last year 12 Mid month , The total amount owed by the company 8727 Ten thousand yuan . And in the 12 After layoffs at the end of the month , The unpaid severance compensation is expected to be 1000 ten thousand .

Chart of respondents

According to Mi Li, a staff member of Tiantian Jianbao , Since last year 11 Month begins , Continuous arrears of wages under various pretexts ,“ Repeatedly depleting employees' trust ”.“10 The monthly salary should be 11 month 10 Daily hair , Company said 11 Issued at the end of the month , By the end of the month , The company said that it would wait until 12 month 10 Daily hair .”

According to the video data provided by several former employees , Wang Yi used to work last year 12 In June, he delivered an internal speech , Said that the company was facing operational difficulties due to unsuccessful financing ,“ The original plan was 5 Start financing in January , Earliest 7 The latest month is 9 Monthly funds can be received , However, the management also has corresponding problems , Finally, it was not signed .”

“ The boss said that the company needed our operation , I hope you can hold on , The boss said it sincerely , And most of us have worked in the company for two to three years , Just choose to trust the boss again .” Rice grain weighs .

But what they are waiting for is that wages continue to be in arrears . According to another recording file ,2021 year 12 month 7 Japan , Tiantian Jianbao senior management Mango Liuxiaocui once said , The salary is not owed . And then , The company requires employees to sign the installment agreement , The salary in arrears will be 2022 year 3 Month to 12 It will be distributed in ten monthly installments , Each issue 10%.

The interviewee provided a picture of the organizational structure of Tiantian Jianbao

Until last year 12 month 28 Japan , The staff waited for an email . Mi Li revealed the information of this email ,“ involve 90% The employees' , They were all cut by force , No, N+1 compensate ”. She also said ,“ The salary in arrears has not been paid yet , Not to mention annual leave and other benefits and subsidies ”.

The employee who provided the picture said in the work handover email that “ Forced to go through resignation procedures ”

According to several employees ,12 The employees who were laid off in May applied for arbitration in batches , This year 3 month 、5 I got the verdict in August , The ruling said that the company should be in 5 Pay wages within days , After the company has not implemented , The employee applies for mandatory salary payment , But the executive judge replied “ The company's corporate account number cannot be found 、 No property enforceable ”.

The remaining employees will face a more difficult situation after the year .

One of the employees, Feiyu, told Kai pineapple finance , To appease everyone , After the end of the year, the company normally issued 1 The month and 2 Monthly salary , And Wang Yi said that the company should start from B2C The trading platform turns to live broadcast platforms such as quickshake to bring goods directly .“ Just when people think the company may still have hope ,3 Monthly salary is in arrears again .”

According to Feiyu's memory , After year , The company moved three times , The contract with the employee has been changed twice .“ For the first time, the subject of the change was also signed by the employees , To the second entity change , Sign directly without notice ”.

Flying feather scale , until 5 month , Because the company owes Alibaba cloud service fees , The background login of the company is not available , The staff found something wrong , Stop working .“ That moment , We realized that we had been completely cheated . The founding team has now lost contact , Many employees not only last year 10-12 month 、 This year, 3-5 The monthly salary has not been paid ,4-5 The monthly social security has not been paid , And since the contracts of different company entities were re signed after , They can't even defend their rights through collective arbitration .”

5 End of month , Feiyu and other on-the-job colleagues joined last year 12 The arbitration group established by the laid-off employees in May ,“ In fact, we are worse than the group that left at the end of the year , Stayed to help the company through half a year , In the end, there was no normal resignation procedure .” Flying feather scale .

02 merchants ：APP、 Applet deactivation , The accumulated tens of millions of payments have been deducted

At the same time that the employees are asking for salary , A group of merchants also said , From last year 10 The payment for goods has been in arrears since January .

One last year 3 Liuhua, a merchant who is stationed in Tiantian Jianbao, told kaipineapple finance , Under normal circumstances , Wait until the customer confirms receipt ,7-10 The money can be transferred to the merchant account within days . But from 10 Month begins , Gradually changed to 30 Days or even two months before settlement . At that time, he wrote a private letter to the business manager , The other party said ,“ The company is financing , Businesses sell on their own ”. See that most businesses are still operating , Liu Hua didn't take it seriously .

Double last year 11 And double 12 period , The payment for goods has not been settled for two consecutive months , One opened on Tiantian Jianbao platform 19 Songhuan, a Jiangsu businessman at the store, began to worry about .“ In a year , These two months are the peak period of sales , Everyone wants to make more money , I didn't expect that all the money was finally pressed in the hands of the platform .”

Wait until this year 1 month , When the merchant solo wants to return the store , I found that I could not withdraw cash , The payment for goods in arrears and the deposit of the store have 4 Thousands of multivariate . Soro once talked to customer service , Someone replied early , Contact later , The other party said he had no way , The salary has been owed for more than half a year .

Chart of respondents APP The withdrawal function on has been disabled

In addition to the payment for the platform , Merchants are also owed cash deposits . Songhuan said , I'm already here 2019 Every day in the year APP It was settled when it was just launched , In recent years , The margin and service fee of the platform have been changing .

According to his recollection , At the beginning of opening a store, you need to pay directly 1 Ten thousand yuan deposit , Later, in order to attract more merchants to settle in , Let the merchant pay first 1000 Yuan deposit , The rest 9000 The deposit of RMB is deducted from the payment for goods in two installments . As for the service fee of the platform , From 2019 Year of 700 element /3 year , Turned into 900 element / year .

Up to now , Songhuan manages 19 Shops , There are unsettled payments in every store , The estimated loss is 7 Ten thousand yuan or so . This year, 5 month , In the case of hopeless withdrawal , Songhuan united with a dozen local businessmen to report the case .“ However, no written contract was signed when the platform was settled , The online contract is not saved , Difficulties in safeguarding rights . This is the first time you have encountered this kind of situation , No experience .”

According to Liu Hua , He once set up a rights group , And ask members to fill in their own arrears and amounts in the group , A total of more than 300 businesses have participated in solitaire .“ There are many such groups , Businesses all over the country owe money , Some people owe $10000 or $20000 , Some are owed oneortwo million ”.

This year, 5 month 21 Japan , The merchants found that , Every day Jianbao APP And wechat apps stop running , All order data and transaction information in the background cannot be queried , And the relevant staff could not be contacted .

Because the company has never made a positive response , This year, 6 month , Merchants began to report daily treasure verification through video real name on social platforms . There are also users who have made a large number of payments but have not received the goods . According to the merchant , The buyer's goods need to be delivered by the merchant to the identification base of Tiantian Jianbao （ Warehouse ）, It can only be delivered to the buyer after transfer , Now the warehouse is closed , Naturally, the buyer cannot get the goods .

The two merchants also disclosed a message to kaipineapple finance , Not long ago , One of the merchants who settled in the platform was diagnosed with brain tumor , It is urgent to pay the high cost of the operation , The merchant once asked Wang Yi for payment but failed , Finally, the treatment may be delayed because the money is not in place , He passed away recently . however , This information has not been confirmed by Wang .

03 Employees and businesses , I have already found the clue

After defaulting a large amount of funds to businesses and employees , At present, Tiantian Jianbao has been deserted .

According to some video materials , Its offices in Beijing and Shanghai have been leased out 、 Empty , Some employees said , Because home office , All the items were put in the original office but not retrieved .

According to Han Zhou , Tiantian Jianbao originally had 4 Shipment warehouses , Located in Ruili 、 Beijing 、 Donghai and Sihui . because 2021 The Ruili epidemic lasted for more than half a year , Ruili warehouse took the lead in 2020 year 6 Month closed , After the layoffs at the end of last year , Donghai and Beijing warehouses were closed , This year, 5 month , The fourth chamber is closed .

In the near future , The original two official accounts of Tiantian Jianbao “ Every day Jianbao App” And “ Tiantian Jianbao jewelry collection ”, Has been renamed “ Ruize Jianbao jewelry is strictly selected ” And “ Haidong Jianbao jewelry collection ”, Blue has been cancelled V authentication , And Ruize and Haidong are “ Every day Jianbao ” Important anchor of .

Picture source / Compare the account number of Tiktok tiantianjianbao before and after replacement

Name and avatar changed , The main body of the market with small shops has not changed .“ Ruize Jianbao jewelry is strictly selected ” Beijing Yiding Technology Co., Ltd ,“ Haidong Jianbao jewelry collection ” Henan Tianmou Network Technology Co., Ltd . According to Tianyan , Tiantian Jianbao belongs to Henan Tianmou Network Technology Co., Ltd , The company is established by Beijing Yiding Technology Co., Ltd 100% holding , Sky eye information display , The actual controller is Wang Yi . The account continues to sell goods live , This is unacceptable to employees and businesses who are defending their rights .

Picture source / Check the inner eye

Open pineapple finance observed ,“ Ruize Jianbao jewelry is strictly selected ” At present, live broadcast and delivery are carried out every day . New jitter data display , This account is close to 30 A total of 35 site , Estimated live broadcast sales 258.69 ten thousand . But whether it's the average number of people online or the sales of live broadcasts , The data decline is very serious , The average month on month decrease was more than 55%.

Picture source / New shake

Check the data with your eyes , Henan Tianmou Network Technology Co., Ltd 69 Judicial risk information , Beijing Yiding Technology Co., Ltd. involves 94 Judicial risk information .

Many employees and businesses have expressed to kaipineapple finance , In the management team “ Out of contact ” Before , I have felt some strange things .

Disclosed by employees , The company has been for more than one year GMV Serious decline , And the whereabouts of some money are in doubt .

According to Han Zhou , The operation of the original company 、 Growth belongs to the same department ,2020 year 10 In June, the growth Department began to be separated , The result is a decline in growth and revenue data .“ E-commerce relies on user growth to drive revenue and the overall market , After the structure adjustment , The monthly net income of the company's four positions GMV From the peak of nearly 100 million , Last year, it dropped to 6000 Wan Shang Xia , company ‘ Thunderstorm ’ The month before , net GMV There are only millions left .”

Chart of respondents

“ If the Department finds that the data declines after adjustment , The normal logic should be to make corrections , But not .” In his opinion , It is a manifestation of the company's disordered management .

in addition , The company last year 12 month 5 Japan , That is, the legal person was changed before the layoff , Wang Haibin, the former senior executive of the company , Changed to guoshibo .

Rice grain weighs , She called the new corporation , The other side claimed , Just retired from the army , At present, I drive a taxi locally for a living , Do not know their legal identity .

Picture source / Check the inner eye

Besides , A lot of employees and businesses have stolen , Wang Yi is 2018 Founded in 2000 “ Every day Jianbao ” Before , He also created a pawnshop 、 Today is beautiful 、Realchain Etc. Multiple projects , According to media reports , These projects have experienced runaway and thunderstorm .

“ run ” front , Tiantian Jianbao has also been highly praised

Almost every day when Jianbao sent out a thunderstorm , It is also the micro auction hall of Wenwan e-commerce circuit , On 5 month 25 The prospectus was officially submitted to the Hong Kong Stock Exchange , To be listed on the main board .

According to the prospectus of weibaitang , Wenwan e-commerce seems to have a high margin 、 Strong profitability 、 A good track with accurate audience . Weibaitang mentioned in the prospectus , Micro studio 2021 Market share in 24.4%, It is China's largest e-commerce platform for entertainment , The second largest vertical entertainment e-commerce platform is Tiantian Jianbao , The market share is 4.9%.

Peak period , Every day, treasure appraisal becomes famous , A group of appraisers such as Zixuan 、 Master Yue is waiting for Tiktok and B Stand and help people to identify treasures , Play out “ Baoyou , It's not worth taking ” Equinominal stem , It has accumulated a number of young users , It has also brought a lot of problems to the subsequent development of e-commerce and live broadcasting “ Loop breaking flow ”.

2020 year 6 About month ,“ Every day Jianbao ” Yang Jun, the co-founder of the company, once revealed that , The new registered users of the platform in one year have reached 2000 ten thousand . And according to the prospectus , Micro studio 2019 - 2020 The number of new registered users on the platform in 2013.2 ten thousand .

It's these features , It has brought multiple rounds of financing to Tiantian Jianbao . from 2018 Year begins , Every day, Jianbao continuously obtains... Including ByteDance 5 Round of funding , The cumulative financing amount reached 4000 Thousands of dollars , The latest round of financing is 2020 year 4 month .

Before the thunderstorm , A number of businesses and employees said they were optimistic about the model of Tiantian Jianbao . Use appraisers to help users identify treasure online for free to attract users , And divert users to APP Clinch a deal .“ There are more professional buyers in the micro auction hall , There are even many businesses that purchase goods from the above , They're all colleagues , The price pressure is relatively low , The profits are not high either . Many users on Tiantian Jianbao are from Tiktok , The transaction rate is relatively high , Plus Wang Gang's endorsement , For a time, I thought this platform had great potential .” Solo said .

In the later period, Tiantian Jianbao started from “ Serious appraisal ” Turned to entertainment style , It is questioned by the outside world that it pays too much attention to traffic , It can attract a large number of Xiaobai users in the short term , But in the long run , The conversion rate fell seriously , A number of employees and businesses said , since 2021 From the second half of ,APP There is a big problem in the growth of the station .

in fact , Every day, treasure is appraised “ Thunderstorm ” Before , It has been faced for a long time, such as micro photography hall 、 Success in play 、 Duzhuang 、 The competition of a vertical e-commerce such as stationery and games , And Ali 、 Jingdong and other e-commerce giants , Tiktok 、 Competition for live broadcast platforms such as Kwai .

In the eyes of businessmen , If Tiantian Jianbao can not solve the problem of financing and growth , In the end “ Exit ”, It's just , It chose to exit in the most disgraceful way .“ This will be a blow to the industry , If every day Jianbao has not been given to merchants 、 staff 、 An explanation from the user , It will drag down the integrity of the whole Wenwan e-commerce circuit ”, Liu Hua said .

* Respondent's request , All of them are pseudonyms .