[research materials] 2022q1 game preferred casual game distribution circular - Download attached

source | Tencent advertising

2021 In the first half of the year, the actual sales revenue of the domestic mobile casual game market reached 169.51 One hundred million yuan , Accounting for about 14%, Up to 8.57%. The penetration rate of leisure games is close 50%, Far more than medium and heavy Games ; There are a large number of light players in the Chinese game market .

Click for details ：2022Q1 Game preferred casual game distribution circular

Click for details ：100+ Segments / Industry special report

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