Some words from ShareIt group

Some time ago 4 month 25 Japan , Chinese Internet enterprises go to sea as flag bearers , Eggplant technology, the leader of overseas digital entertainment content platform （ overseas SHAREit Group） And “ Sail to sea ” Co sponsored a “UA How to achieve growth in the middle and later stages of customer acquisition ” Webinar . This seminar aims at the bottleneck problems faced by many overseas enterprises , For example, cultural differences among users 、 Local team management 、 The marketing environment is complex 、 Carry out a forward-looking discussion on the adaptation of localization policies and payment rules, and try to implement the strategy of integrating energy, quality and efficiency .

In this workshop , Eggplant Technology （ overseas SHAREit Group） Zhangdongtao, the business director of commercialization Greater China, expressed his unique views , He said that in the future, the core competitiveness of service providers that will provide digital marketing business for domestic overseas enterprises is mainly reflected in three aspects ： First of all , Deep understanding and voice of regional localization of customer product promotion ; second , Strong resource integration ability , Whether it can provide customers with comprehensive solutions ; Third , Attentive and efficient service feedback mechanism .

Eggplant Technology （ overseas SHAREit Group） As a global leader in content services and distribution , It has a diversified product matrix, with nearly... Installed users worldwide 24 Billion , Cover 200 Multiple countries and regions , Global coverage 45 Languages , Has accumulated an extremely large user base , Grasp the strong strength of global commercialization empowerment . and UAmax As a key link in the advertising platform , Integrate powerful resources , Joint ventures start from cooperation KOL Matching resources in , Realize multi-channel seamless communication , Achieve CPM、CPA Low cost and high return , Achieve the balance between promotion budget and effect . Eggplant Technology （ overseas SHAREit Group） Zhangdongtao, business director of commercialization Greater China, also said , Live shooting and KOL Marketing has more authenticity and sense of substitution , It can promote user credibility , So as to increase the installation amount of users .KOL The marketing method can effectively enhance the product search popularity and Google Trends, It has a good positive impact on product ranking and scoring , So as to reduce the cost , Realize the final effect of integrating quality and efficiency .

Under the comparison of marketing methods between Chinese overseas manufacturers and foreign manufacturers , Zhangdongtao suggested going to sea 3.0 The flow bonus period has long disappeared , Chinese sea going manufacturers can try foreign sea going brands to get customers . They will allocate 40%-50% Put your budget in Branding Ads On , The remaining half goes to Performance Ads, Both at the same time , It may have a better effect .

Eggplant Technology （ overseas SHAREit Group） Deeply plough into global emerging markets , Giving full play to the advantages of local teams , Provide global commercialization empowerment . As a professional team , Eggplant Technology （ overseas SHAREit Group） We will continue to explore the possibility of global commercialization , Ensure the originality of the material , Provide more reference and diversified sea going solutions for Chinese sea going enterprises .