The end of the Internet is rural revitalization

writing | Chen Xiaojiang

Source: mantis observation

What is the end of the Internet ？

food market 、 Online retailers 、 Content 、 public welfare 、 Meta universe ...... It seems that they are all potential answers that big Internet companies are looking for .

They focus on different things ： There is the transformation of traditional industries 、 There is the expansion of the mainstream business realization path of the Internet 、 There is addition based on the background that the flow dividend disappears 、 There are also Internet companies trying to provoke greater social responsibility , As well as the upgrading of the definition of the Internet based on technological iteration .

The common ground is , a farewell “ Internal volume ” Roll out , Look for new increment under the stock game . That is, let the Internet reach more people and industries 、 Explore deeper into the demand , Looking for greater business and social value of the enterprise .

therefore , An answer is just around the corner , The end of the Internet is rural revitalization .

It's like a basket , You can put the Internet factory on the vegetable market 、 Online retailers 、 Content 、 public welfare 、 Even many dream seeds such as the metauniverse are loaded , Spread in “ Rural revitalization ” In the fertile soil , Grow together in the sun .

Everyone is revitalizing the countryside

2021 year 2 month 25 Japan , In Taiyanggong North Street, Chaoyang District, Beijing 1 Number , Hang up together 34 year 、 be known as “ Poverty alleviation and Development Leading Group Office of the State Council ” The old brand was taken off , It is replaced by a brand new —— National Rural Revitalization Bureau .

On the same day, the national poverty alleviation summary and commendation Conference , An exciting news has wings —— China has won an all-round victory in the battle to get rid of poverty , We have accomplished the arduous task of eliminating absolute poverty .

It means , Rural Revitalization Strategy from 2017 After it was proposed in , through “ Get rid of poverty in an all-round way ”, Enter the exploration “ Common prosperity ” The new stage of .

A new window of the times has opened .“ Rural revitalization ” It not only requires Internet enterprises to realize technological transition 、 Format innovation 、 Expand ecological groups and expand commercial value , More emphasis on corporate social responsibility , Provide social value . You can't have one without the other , Only in this way can we have the opportunity to win the ticket to become a top era enterprise .

No one wants to be absent . Ali 、 Baidu 、 tencent 、 JD.COM 、 A lot of spelling 、 Tiktok 、 Well quickly 、 Meituan 、 Ctrip and many other big Internet companies , a “ Rural revitalization ” New force of ,2021 year , Various big factory plans to help revitalize the countryside have also followed .

2021 year 3 month , Ctrip starts “ Rural tourism revitalization ” strategic , Invest in public welfare 10 A model of Ctrip Resort Farm . It will be adopted later “ Five year action plan ” Comprehensively promote rural revitalization . Including incubation 10 Three key online villages 、 Empower 100 A boutique rural tourism 、 To cultivate 10000 Famous rural tourism talents 、 Encourage more high-quality rural tourism content creation , And set up 10 Billion rural tourism industry fund .

2021 year 4 month , Tiktok electric providers launched “ Rich domain project ”, It aims to cooperate with local governments , Promote local industrial belt agglomeration and upgrading and local brand digital marketing , And provide professional training for farmers and rural entrepreneurs , Help them use short videos and live broadcasts to sell agricultural and sideline products .

2021 year 5 month , Alibaba from technology 、 Industry and talent to promote rural revitalization “ Hot land project ”, And will “ Alibaba Poverty Alleviation Fund ” Upgrade to “ Alibaba Rural Revitalization fund ”, To ensure the promotion of the hot earth program .

The same month , The Ministry of agriculture and rural areas and Tencent jointly launched “ Cultivator ” Revitalization plan strategy , To improve the management ability of the backbone of rural governance 、 The development ability of small farmers driven by new agricultural business entities , Plan in 3 Realize offline training within the year 10 ten thousand people 、 Online training 100 ten thousand people .

Besides , Baidu's Du Xiaoman , stay 5 It was also announced in September that it would be issued annually for the next three years 10 Yuan interest free and low interest loans , Including continuing to launch 1 Billion yuan interest free loan , Help county-level microenterprises and village microenterprises with industrial driving role , To promote the revitalization of the countryside .

2021 year 8 month , Pinduoduo starts “ Ten billion agricultural research projects ” plan , Help the development and progress of agricultural science and technology and Rural Revitalization , Then, all the profits in the second and third quarters will be invested in the project .

2021 year 9 month , Meituan upgrade “ Rural Revitalization e-commerce leader training program ”, Based on the existing training program , The course system will be comprehensively upgraded 、 A new expert support Advisory Group , And in the next three years at least free training 10 The leader of getting rich , Achieve 160 All the counties supported by the national key assistance for Rural Revitalization are covered , Help County Industrial Development and Rural Revitalization .

2021 year 11 month , Jingxi farm under jd.com launched “ Strong village plan ”, As Jingdong “ Penfolds plan ” An important part of , The plan mainly helps the rapid development of agricultural planting and breeding industry , It is planned to cover more than 10000 A village , Empowering super 1000 Ten thousand new farmers .

The same is 11 month , Alibaba's rookie network accelerates express delivery to the village , Introduction “ Ten thousand village plan , Including promoting the joint distribution of county logistics 、 New county-level co distribution centers and agricultural products upstream origin warehouses . Plan in the next three years , input 10 Billion special funds for the digital transformation of rural service stations , And let the rookie village 、 The town express service station reaches 10 m .

2021 year 12 month , JD logistics and Hainan Provincial Department of agriculture and rural affairs signed 《 Jointly promote the implementation of the Rural Revitalization Strategy and the cooperation framework agreement 》, For the development of rural industry and e-commerce in Hainan Province 、 Build a production base of high-quality agricultural products 、 Construction of agricultural and rural big data platform 、 The establishment of agricultural products service supply chain system and other aspects to provide support .

You can see almost every month , Internet companies have announced new rural revitalization plans . And these , It's just the help of Internet manufacturers “ Rural revitalization ” A corner of . But it's enough to make us feel , Almost everyone in the Internet factory participates “ Rural revitalization ” Of “ steaming hot ”.

To promote the revitalization of the countryside ： Blood transfusion and hematopoiesis are equally important

stay “ Rural revitalization ” On the way , The assistance of Internet manufacturers involves industries 、 Technology 、 Finance 、 personnel 、 Logistics and many other aspects , Each has its own characteristics , There are many similarities , It can be summarized as “ Give me what I have , Lack of Han make up what ”, That is, blood transfusion and hematopoiesis are equally important .

Give me what I have , It refers to the time when Internet companies are helping rural revitalization , It is generally based on its own “ gene ” Develop , Blood transfusion for rural development .

Such as Ctrip rural tourism , I hope to build 10 Five star standard holiday farms and other successful projects and models , Attract more social capital to participate in rural tourism construction , And demonstrate the original tourism development of the destination .

Tiktok 、 Kwai and others are good at short videos and live broadcasts , Bring goods from content and content to enable rural development .

The advantage of e-commerce platform is selling goods , In the past, more industrial products went to the countryside , But in recent years, helping agricultural products rise has become another mainstream . A lot of spelling 、 Taote 、 Jingdong Jingxi 、 Meituan optimization and other e-commerce platforms are helping the construction of agricultural industrial belt 、 Agricultural products up 、 Continue to make efforts in brand building of agricultural products .

Lack of Han make up what , It refers to the revitalization of the countryside , Constantly make up for the shortcomings of rural development , Let the countryside have the ability to make blood by itself .

First, promote industrial revitalization , Conquer bridgehead , Lay a solid foundation .

China's agriculture is big but not strong , agricultural modernization 、 Insufficient industrialization , Is the biggest obstacle to rural development . It is also the focus of Internet manufacturers , Agriculture bears the brunt . For example, spell many 、 Taote 、 Jingxi and other platforms aim to get through cultivation 、 circulation 、 Sales and other links , Reduce costs and increase efficiency for farmers , Help the development of agricultural industrial belts reduce costs and increase efficiency .

It is embodied in two aspects ： One side , Help commercialize agricultural products through platform Standards , Use platform channels to promote production through consumption , Help standardize the production of agricultural products 、 Scale and branding , Speed up industrial development . On the other hand , By shortening the upward circulation chain of agricultural products and the downward circulation chain of agricultural means of production , Short chain economy , Let the industrial value flow to consumers and farmers as much as possible .

The second is the synchronization of talent training and transmission , Teach them to fish . Industry alone is not enough , Rural Revitalization is also inseparable from talent revitalization . The countryside cannot develop , With the aging of rural population 、 Hollowing out 、 Lack of excellent talents . As follows ：

First , Send excellent talents to the countryside . For example, Ali continues to help fight poverty “ Rural Revitalization Commissioner ” after , Also stationed “ Rural Revitalization Technical Officer ” To the field , Send technology to the countryside , Provide technical support for rural development 、 Training and other support .

secondly , Help cultivate local talents . Ali's “ Technology inclusive talent training plan ”、 tencent “ Cultivator ” Revitalization plan 、 Meituan “ Rural Revitalization e-commerce leader training program ” They all hope to cultivate rural talents , Lead rural people to develop and become rich .

Last , Through industrial development , Drive new farmers to take the initiative to return to their hometown for entrepreneurship and employment . Spell more in it 《2021 New farmer growth report 》 Pointed out in , By 2021 year 10 month , Pinduoduo platform 95 Post agricultural businesses （ New farmers ） The number has exceeded 12.6 ten thousand people , Accounting for more than 13%.

Third, science and technology go to the countryside , Speed up rural development . Rural Revitalization is inseparable from technical support , In recent years, Internet manufacturers have made efforts , Will also be digitized 、AI And other technologies are brought to the fields in the countryside .

Baidu Intelligent Cloud in “ The hometown of Chinese vegetables ” Shandong Shouguang has created “ Shouguang brain ”, utilize AI Technical blessing , Give Way 2 Staff and one APP, Can manage dozens of vegetable greenhouses , So as to make vegetable production intelligent . And Du Xiaoman relies on big data risk control, artificial intelligence and other technologies , Provide farmers with unsecured 、 There is no guarantee 、 Interest free pure credit loan service .

The fourth is to improve infrastructure , Remove obstacles for Rural Revitalization . For example, at present, China “ Express town to town ” It has been basically realized , But it is still a big problem from villages and towns to rural areas . And agricultural products need cold chain logistics 、 Rural digital governance and other infrastructure , It is also the focus of Internet manufacturers .

Rookie “ Ten thousand village plan ”、 Meituan strives to build a national cold chain logistics that goes directly to the community from the source 、 Taote's warehouse construction 、 JD logistics construction “ Mobile cold storage ” and “ Origin processing warehouse ”, Through the layout of precooling equipment in the field , Let agricultural products realize precooling at the first time in the production area 、 Primary processing, storage and goods collection all belong to this category .

To make a long story short , Rural Revitalization is a big stage , Different Internet companies can find enough opportunities to show their talents .

Why do big Internet companies end up one after another ？

2021 After the national poverty alleviation was achieved in ,“ Common prosperity ” It has become one of the hottest words in the whole society .“ Common prosperity ” It's also “ Overall affluence ”, Both include “ Material wealth ”, Also include “ Spiritual abundance ”. This is a long slope , And there is enough snow .

For the first time , The hardest part of achieving common prosperity is , Increase the income of low-income groups , These people are mainly farmers in rural areas . therefore , Rural revitalization , It is also the key to achieve common prosperity , The countryside will also become the focus of policy and resources .

And the ripples triggered by policy dividends , It will also continue to spread in the process of Internet Promoting Rural Revitalization —— The cake of Rural Revitalization will continue to grow , New demands will continue to emerge , New business opportunities follow . In recent years , Internet manufacturers are sinking “ Farming ”, For example, jd.com launched Jingxi 、 Alibaba launched taote , Sinking the market has become a new increment for many Internet enterprises , That's the best example .

secondly , The Internet industry has great scale effect , The rapid development of China's Internet industry in the past , Thanks to China's huge population base dividend , The scale effect has brought huge traffic dividends . that , When the dividend of Internet population and traffic peaked , How can Internet enterprises find new increment , Is the key to development in the next decade .

Over the years , One obvious trend is , Internet enterprises began to jump out of their own “ Comfort zone ”, Try to be a generalist , The e-commerce platform does content , Content platform as e-commerce , The essence is to retain old users 、 Extend the service time of platform users 、 Make a big single user value .

And in the vast rural areas of China , There are the most extensive consumer groups 、 There are at most industries that have not been modernized and digitized 、 There is the largest total length of time for the whole people to be filled . The digital gap between urban and rural areas 、 Modernization between industry and agriculture 、 Intelligence gap , It is also an opportunity space for Internet manufacturers .

Besides , This is also the stage for Internet brands to reflect brand value . When the trend of service homogenization becomes more and more obvious , When the differences between products narrow , How consumers choose is closely related to brand influence . In recent years, many enterprises , All because of the social value enhancement brought by the brand , And get more recognition , Compared with Hongxing Erke, who was sold out due to donations before .

Of course , The most important thing is the digital technology and economy that Internet enterprises are good at , It has the advantage of spanning time and space , It is destined to narrow the digital divide between urban and rural areas , An indispensable force for Rural Revitalization . And a large number of people in rural areas are basically 、 Consumption upgrading demand 、 And the agriculture that urgently needs digital transformation , In fact, it also provides the biggest imagination for Internet enterprises in the next decade .

To make a long story short , Helpers , People help . Under the combination of various needs , Internet manufacturers are boosting rural revitalization at the same time , Also give yourself the development of the next decade , Waded out a broader space , Both need each other , And make each other perfect .

* The pictures in this article are all from the Internet

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