Four Misunderstandings of Internet Marketing

The trend of the times has entered the enterprise operation and personal life with the network , Network marketing planning is gradually recognized and adopted by more and more enterprises , Here are four misunderstandings .

First of all 、 Build websites to help enterprises make money 　　 This sentence itself is no problem , The mistake is that most people understand this sentence as “ With a website, you will be able to make money ” Actually , Enterprises build websites , It only represents that the enterprise has taken the first step of developing network marketing . With a website , There will be products displayed through the Internet 、 Window showing Services , But in the vast sea of Internet , How to build your brand , Let more people know about your products and services , This is the core problem that network marketing really needs to solve .

second 、 It must be effective within a week 　　 As a boss , The urgent need for business is understandable , But network marketing is a long-term process , Come quickly , Also go fast ; The initial investment cost may be relatively high , But with the constant cultivation , The marginal cost advantage of network marketing will be gradually reflected , The cost is close to 0; In the process of network marketing , We find that many enterprises are eager for success , The result is unbearable suffering , When the effect is just about to be reflected , Gave up , The investment in the early stage is wasted ; Then came a series of complaints and remorse , Regret investing in the Internet , Complain that the Internet doesn't work , Complain that the Internet company is not good, etc ;

Third 、 Comprehensive analysis of promotion channels 　　 If enterprises promote Baidu's competitive ranking service , It costs a lot of money . Enterprises promote through Google search engine platform or comprehensive e-commerce platforms such as Alibaba and Taobao , But basically no cost , occasionally , The effect of free promotion channels may be better , But if you don't know where the customers who visit the website come from , Where do the customers who can really generate orders come from , Enterprises cannot judge which channel they should focus more on marketing promotion .

Fourth 、 The major online advertising is network marketing 　　 Put website advertisements on major portal websites , It is just a way of network promotion in the network marketing system , It is just the tip of the iceberg of the network marketing system . Successful internet marketing , Not just oneortwo internet promotions , It's about brand planning 、 Advertising design 、IT technology 、 Sales management and marketing are a new type of sales system , There should be a complete and detailed plan , Coupled with accurate and effective implementation , To get the desired effect .

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