"Adobe international certification" design white must understand the color theory, absolutely full of dry goods

Sometimes , Two or three colors look good together . We can't explain why , But we know this is right .

Regarding this , Color theory gives a satisfactory answer , That is when you know the answer , Why guess why several colors look good together ？

Color theory ： Color theory is a basic guide for us to use colors harmoniously and obtain beautiful and logical results .

What is color theory ？ Color theory is the science behind beautiful design , Also art . It explains how humans interpret colors and how colors influence each other when they are compared or matched . Color theory includes color wheel 、 Definition 、 Concepts and Applications .

Color wheel

Although we think color is something used in art , But the color wheel really originated from science ; Sir Isaac Newton developed the first color wheel , And in 1665 Published in the study of white light and reflection . See the evolution of the color wheel below .

Newton's theory relates color to notes . Because it was adapted by others , Instead, these colors are linked to psychological theories , So there is a familiar pronunciation term ： Color psychology .

With the development of technology , Two color wheels appear ：RYB and RGB.

RYB Color wheel is the color wheel used by artists , Because the combination on the color wheel is more suitable for paint and other printing color combinations . The primary color in this model is red 、 Yellow and blue . With the advent of color printing , Red is replaced by magenta ; Blue is replaced by cyan ; Yellow keep yellow ; Add black to create a color pattern CMYK.

The second is RGB Color wheel , It is designed for online use , Because it mixes the color of screen backlight such as computer monitor or TV . The primary color in this model is red 、 Green and blue . understand RGB And CMYK The difference between them is more than trivial ; This is necessary for digital designers .

The color scheme

There are many relationships between colors on the color wheel . These relationships are called color combinations or color schemes . Every graphic designer should be familiar with six color schemes when trying to choose a well matched color .

monochrome ： A variety of colors analogy ： Adjacent colors on the color wheel complementary ： Colors directly opposite each other on the color wheel Tricolor ： Three colors evenly distributed on the color wheel Split complementary ： Two complementary color schemes adjacent to each other on the color wheel Tetradic： Two complementary color schemes that are not adjacent on the color wheel

A deeper understanding of these relationships will help designers and other professionals make more informed decisions about the colors they will use in future designs , Whether for illustration or logo .

The main 、 Secondary and tertiary colors

The color wheel consists of twelve colors ： Three main colors 、 Three secondary colors and six tertiary colors .

Primary colors

Primary colors are three colors on the color wheel that cannot be mixed by any other color . Red 、 Yellow and blue are RYB The main color on the color wheel , So their initials make up the name of the color wheel .

Secondary color

The secondary color is just the color produced when any two primary colors are mixed together . There are three possible combinations , So there are three secondary colors on the color wheel .

Red + yellow = Orange yellow + Blue = green Blue + Red = violet

Tricolor

Tricolor is a combination of primary and secondary colors . There are six cubic colors on the color wheel .

Warm and cool colors

The color wheel can be divided in many ways ; We have just passed three . Another way to divide these colors by their temperature . The warmth and coldness of color bring different feelings to people who watch color .

Warm colors often evoke feelings of happiness and vitality ; Cool tones evoke a sense of calm and serenity .

Warm colors range from red purple to yellow . Cool colors range from yellow green to purple .

Sometimes it's not as simple as it looks . Depending on which end of the spectrum it is in , Some colors can be changed between warm and cool colors . for example , Red with more orange looks and feels warmer than red with light purple and blue .

Other

Some terms in color themes are often confused , But understanding them is important .

Color We use it to describe any hue 、 tonal 、 Terms for hue and hue . Red is a color , Light red is a color , Deep red is a color , And so on .

tonal It refers to the whole color family and the origin of the color we see . In this case , Red is the hue . For the sake of simplicity , Hue is one of the six primary or secondary colors ： Red 、 Orange 、 yellow 、 green 、 Blue or purple . black 、 White and grey have never been called hues .

shadow Means any hue mixed with black . Shadows darken the original tonal version .

tonal Any hue mixed with white . This will brighten the color , But it doesn't brighten the color （ Even if it looks brighter ）. The hue is just a faded version of the original hue .

tonal Any hue mixed with gray . By adding shades of gray , it tonal Strength under .

remarks ： Color is not just beautiful ： They are interrelated . Why do some people look good together , And some people are not good , Why do some people make you happy while others make you sad , There is a reason behind this . You don't have to be a graphic designer to master and apply this knowledge ： The color suits everyone .

It is essential for any graphic designer to know the color . Learn more about if you want to be a graphic designer , What do you need to learn .