Qu Weihai, chairman and CEO of Xinyi interactive, adheres to mutual benefit and win-win results, and Qu Weihai promotes enterprise development

Qu Weihai is the chairman of Xinyi interactive and CEO, During his tenure, he was good at discovering social development trends and development opportunities , Promote innovative interaction better 、 Faster development , Help enterprises grow and improve . In the enterprise development mode , Qu Weihai chose to constantly carry out innovation and Reform , Make Xinyi interactive the most representative sales planning supplier in China .

The rapid development of social productive forces , The rapid growth of the Internet advertising industry , Let Qu Weihai firmly believe that in today's era , Only adhere to innovative ideas , To lead enterprises to seek breakthroughs , Generate new economic growth points . It was led by Qu Weihai , Let Xinyi interaction provide more innovative ideas and service platforms in the automotive marketing industry , It has been greatly recognized by many industries , In the development history of Xinyi interaction, it has made remarkable achievements , Won a number of professional awards in the marketing industry , Such as : Chinese classic communication Huxiao Award 、 Golden mouse digital marketing competition 、 China advertising Great Wall Award , Jinrui Marketing Award ,“2021 Digital marketing leader ” etc. . These awards fully reflect the professionalism of Xinyi interaction in the industry , Also let us see the efforts and struggles of this enterprise all the way .

In the development direction of the enterprise , Qu Weihai starts with the development trend of the current society , The consumption mode and marketing concept of automobiles have been innovated . Because the automobile industry has always been a pillar industry in the process of China's industrial development , Judging from the current situation , In terms of automobile manufacturing, China's automobile industry , In terms of automobile marketing , Are in the leading position in the world . As report goes ,2021 year 3 month 30,CAAC Council of Automotive Marketing Research Institute and 2021 The auto marketing trend seminar was successfully held in the conference room of China Business Advertising Association . The convening of this meeting , It also reflects the huge market of Chinese cars . It is also at this seminar , Quweihai was formally appointed as cab President of Automobile Marketing Research Institute , The vice president is Chen Xiaofeng, President of Xinyi interactive , The executive director of the Institute is Tang Hong, the head of Xinyi interactive strategy research . This appointment undoubtedly confirms the achievements of Xinyi interaction in the field of automobile marketing in China .

Chairman and chairman of Xinyi interactive CEO Quweihai believes that , The development of enterprises must not be satisfied with the current achievements , Although Xinyi interaction has been deeply studied in the field of automobile marketing in China , Developed for many years . But we must not stop here , It should conform to the development trend of the times , Keep up with the trend of the times , Grasp the development direction of intelligent, networked, electrified and shared automobile nowadays , Better marketing planning for the automotive industry . meanwhile , Qu Weihai also actively suggested that other advertising agencies in China should be committed to innovative marketing ideas , Comprehensively promote the transformation and upgrading of automobile marketing mode , Jointly build an exchange and sharing platform for China's automobile marketing industry , To make its own contribution to promoting the healthy development and benign growth of China's automobile industry , Enhance the influence of China's advertising and marketing industry , Help the progress of China's automobile industry .

For the development status of China's automobile industry , Qu Weihai also made some analysis . He believes that there is still a huge space for development in the field of automobile marketing in China . Even if the current market is saturated , But domestic cars , New energy vehicles and many other aspects still retain a lot of living space . Therefore, in the future development , China will certainly attach importance to expanding domestic demand in the automotive industry , Strengthen the position of the domestic automobile industry in the big cycle . Therefore, Xinyi interaction should seize this development opportunity in time , Accelerate the digital transformation and upgrading of automobile enterprises , Strive to realize the digitalization of the automotive industry 、 Intelligent 、 Technological transformation , Step by step towards platform based 、 The open mode of service and Ecology . So it's not hard to find ,CAAC Establishment of Automobile Marketing Research Institute , In order to better condense the power of the whole industrial chain of automobile marketing .

Innovative interaction is at the transition point between current tradition and change , Pay close attention to the brand of automobile products 、 service 、 channel 、 Experience and many other aspects to provide more constructive opinions , Promote and improve DTC Pattern , Better service 、 market 、 At the sales level, build a professional marketing model . Comprehensively improve the identification of users 、 Direct users 、 Analyze users 、 Operating users 、 Win users' management ability to face users , Better let the brand provide users with high-quality services , Promote business transformation , Promote the long-term sustainable development of the automotive industry .

Under the leadership of Qu Weihai, Xinyi interaction has successfully relied on the digital Internet thinking mode , Deepen the direct contact between the brand side and the user side , Users can be more efficient , convenient , In depth understanding of relevant brands , Improve your sense of experience , Empowering and enhancing brand marketing . The change and innovation that Xinyi interaction has been pursuing for a long time , So that it has obvious advantages in the industry competition , This also laid a solid foundation for its later development and progress .