How to gain profits from the operation of the points mall

With the rise of integral mall , More and more businesses have joined the trend of the points mall , Learn relevant knowledge about the operation of integral mall through various ways . In this? , Businesses must master the essence of operation , The operation of the points mall is to help businesses create profits , So where does the profit come from ？ Traffic , Businesses have traffic , It means that there are users , With users, there will be sales , So the larger the traffic , It means that the greater the profit the business will get . So how do businesses get more profits , Today, we will start from the user 、 User analysis 、 User activity 、 Data analysis and other aspects to help businesses obtain greater profits .

Let's start with the first point of drainage
There are many ways of drainage , Let's talk about three points today , The first is content drainage , Everybody knows , In the points mall , The content operation sector accounts for a large part , For example, copywriting 、 Product information editing 、 Product photo editing, etc , The higher the content quality of the merchant , The more users you can attract , Bring more traffic . The second is user operation , Users are the key to the operation of the mall , Merchants can take advantage of some operation methods of the Tongdu bar platform system , For example, welfare distribution and promotion activities are held to attract new users and maintain old users , Through the old users to form the fission of new users . The third is the third-party platform drainage , For example, the universal cashing bar platform , Tongdu bar itself has many partners , It has many traffic channels , As long as merchants cooperate with Tongdu bar , You can get massive traffic , Bring a large number of new users to businesses .

The second aspect of user analysis
Merchants can use the data analysis tools of the Tongdu bar platform system to carry out , First, check the user data , See what kind of members the merchant has , Regional distribution 、 Sex ratio 、 User points, etc . Then look at the use of points , The proportion of points obtained and used by users , And the user's access to points and consumption methods to analyze user data in detail , Finally, it depends on users' exchange for products and their preference for goods , Through all-round dissection, users , Businesses can carry out targeted refined marketing .

The third aspect is activity
Want to increase user activity , Businesses must stand in the perspective of users , Think about the needs of users . The business platform is a place to serve users , Users have questions or questions , The merchant must have solved the problem . There are also some benefits that businesses give users irregularly , Give users coupons and other small favors , At the same time, some community activities can be used , Do some game scenes , These can make users actively participate , Enhance the activity of the mall and stimulate user consumption .

The fourth aspect is data analysis
What I mentioned earlier is user analysis , The data mentioned here is not just the users , It also includes the overall operation of the mall 、 Commodity inventory 、 Click through rate of products 、 Browse volume 、 The proportion of users' participation, etc , By analyzing these data, businesses can get the operation status of the whole mall and make appropriate adjustments , For example, the user participation is not high , Businesses should reflect on whether commodities are not good or copywriting is not good , Take appropriate measures to adjust and improve .

That's all Operation of integral mall Several aspects needing attention in the process , As long as the business has done a good job in these aspects , I believe that the business can be improved in terms of sales performance . meanwhile , In addition to the above mentioned aspects , There are other factors that affect businesses to increase profits , For example, member marketing plan 、 Points exchange ratio, etc , Businesses want to master more points playing methods and have more points marketing tools , You can try the point mall platform system .