Analysis on development status and development suggestions of e-commerce industry in Xinjiang in 2020 [figure]

2020 year , Xinjiang has achieved regional GDP 13797.58 One hundred million yuan , Year-on-year growth 3.4%, The added value of the tertiary industry 7071.85 One hundred million yuan , Year-on-year growth 0.2%, The contribution rate to economic growth is 3.0%.

One 、 Current situation of the development of

2020 year , The amount of e-commerce in Xinjiang has reached 2224.26 One hundred million yuan , An increase over the previous year 28.39 One hundred million yuan , Year-on-year growth 1.29%. among , Bulk commodities and B2B The volume of commodity transactions 1807.45 One hundred million yuan , Online retail sales 416.81 One hundred million yuan , Year-on-year growth 12.14%.

2017-2020 E-commerce transaction volume and growth rate in Xinjiang in

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

2020 year , Xinjiang's overall economy 、 The online economy continues to recover steadily , E-commerce transaction volume 1 、 Two 、 3、 ... and 、 The year-on-year growth rates in the fourth quarter were -2.32%、1.78%、1.66%、3.63%.2020 year 1-12 month , The highest value of e-commerce transactions is 11 month , In transactions 216.10 One hundred million yuan , The highest growth rate is 3 month , growth 43.4%.

2020 year 1-12 E-commerce transaction volume and growth rate in Xinjiang in June

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

2020 year , Xinjiang's online retail sales amount to 416.81 One hundred million yuan , Year-on-year increase 12.14%, Higher than the online transaction volume 10.85 percentage , Proportion in online trading volume 18.74%, Up from the same period last year 2.32 percentage .

2017-2020 Xinjiang online retail sales and growth rate in

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

2020 year , Xinjiang's online retail transaction volume is 1 、 Two 、 3、 ... and 、 The year-on-year growth rates in the fourth quarter were 13.13%、24.61%、5.06%、8.29%.2020 year 1-12 month , Online retail sales are the highest 、 The highest growth rate is 11 month , The online retail sales are 51.51 One hundred million yuan 、 Growth of 63.81%.

2020 year 1-12 Online retail sales and growth rate in Xinjiang in June

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

In the rural network retail structure , The rural physical network retail sales realized 92.59 One hundred million yuan , Proportion of online retail sales 54.29%, Up from the same period last year 16.22 percentage ; The retail sales of rural service-oriented network are realized 77.94 One hundred million yuan , Proportion of online retail sales 45.71%.

2019-2020 The distribution of Xinjiang rural network retail structure in

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

From the perspective of physical commodity categories ,2020 year 1-12 month , Xinjiang rural physical network retail sales realized 92.59 One hundred million yuan . In the industry , Xinjiang rural food health care has been realized 72.56 One hundred million yuan , Proportion of physical online retail sales 78.36%; Jewelry accessories realize 7.68 One hundred million yuan ; Household products realize 6.24 One hundred million yuan .

2020 Xinjiang rural physical network retail sales by industry in

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

From the perspective of service-oriented commodity categories ,2020 year 1-12 month , Xinjiang rural service-oriented network retail sales realized 77.94 One hundred million yuan , In the industry , The leading edge of online catering service is obvious , Realize online retail sales 54.39 One hundred million yuan , Accounting for about 70% ; Online travel achieves online retail sales 11.57 One hundred million yuan ; Life services realize online retail sales 9.51 One hundred million yuan .

2020 Xinjiang rural service-oriented online retail sales by industry in

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

From the perspective of regional distribution , Urumqi is highly concentrated ,60.19% Of Xinjiang e-commerce companies are located in Urumqi ; Followed by Aksu city , Proportion 10.96%; The proportion of e-commerce in other regions and states is 10% following .

2020 Regional distribution of e-commerce in Xinjiang in

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

From the perspective of trading platform , Taobao platform accounts for half of the online retail sales , The online retail sales are 167.21 One hundred million yuan , Proportion 56.12%, Secondly, meituan 、 JD accounts for 10% above , The proportion of online retail sales of Suning platform is only 2.92%.

2020 The proportion of online retail of each trading platform in

source ： School of economics and management, Xinjiang University 、 Zhiyan consultation and arrangement

Two 、 Development proposals

Build e-commerce live broadcast base 、 Experience and Exhibition Center , Incubate and cultivate net red 、 The host , Special professional ability certificates will be issued to outstanding live broadcast talents . Relying on Xinjiang characteristic product resources , At the initial stage, the county mayor's live broadcast and demonstration of goods were taken as a guide , In the later stage, it will be driven by the leading enterprises of live broadcasting , Attract production enterprises 、 Cooperatives and farmers are involved in live broadcast activities , Promote the sound and rapid development of live broadcast e-commerce .

Suggestions on the development of e-commerce in Xinjiang, China

source ： Zhiyan consultation and arrangement