Amazon sellers how to improve the conversion

Only customers who actually place an order will benefit you. If no one has placed an order to buy the product, it is meaningless to have more people browsing your product.Therefore, merchants need to work hard to convert people who see the product into customers who place an order to buy. This ratio is the conversion rate.Therefore, how to improve the conversion rate becomes a very critical issue.

1. Advertising and promotion should be done, but it should be appropriate to reduce some unnecessary spam traffic

2. Price adjustment.Analyze the core competitive price of the market at this stage, adjust the price in real time, and help sellers to maintain the largest market competition in the market.

3. The store needs to cooperate with the sales volume, brush a batch every few days, and self-delivery for orders over 3 days

4. Spend money to increase the ranking of keywords. If the ranking can be in the front, the conversion rate can also be relatively improved

5. Find a professional writer to write product copy

6. The pictures should be as delicate as possible

In addition to mastering the above strategies for product selection + traffic + conversion rate, there are also some special methods:

Independent innovation "selling point": If a seller needs to create a popular item that is already in a relatively complete category, then they need to find the unique characteristics of their own products to generate the so-called "selling point".If it is new, then it is very easy.

Additional functions: For the same product, if the seller has more additional functions, it will form a greater advantage.

Appearance optimization: For the same type of product, if there are more options in appearance, it is also a selling point that can be successful.For example, the same product has richer colors; the same type of product has a richer and more diverse appearance design, etc.

Standard configuration of popular models - FBA: If the seller's products want to appear on the amazon homepage, a good shopping experience and sufficient inventory are necessary.And FBA delivery will make customers more trustworthy, and it will also have many benefits for improving the conversion rate

In the case of evaluation, it is recommended that sellers must start to form their own account support team and keep an evaluation account for backup. First, it will reduce costs, and secondly, make the evaluation safer and more controllable

At present, the quality of service provider accounts is mixed, it is difficult to control the quality, and there is a risk of being ordered by a black card. Indeed, many sellers have encountered other types of black-hearted intermediaries.The evaluation water is too deep, and there are many kinds of bad agents. The evaluation money has been given, but the agent still comes to leave a bad review.Now there is a biggest pit, that is, after brushing, the money will be refunded, the intermediary will run away, the merchant store will receive a letter from the station or return it, and the serious store will be gone directly

Why do sellers have to learn to support their own account?What are the advantages of self-support?

Advantages: high controllability and low cost

1: You can test anytime, anywhere

2: You can control the time and quantity of the order by yourself

3: Don't worry about being maliciously refunded or using a black card to place an order

4: The cost of registering an account is only a few dollars, which can be used for a long time

Now the technology for evaluating self-supporting accounts has been iteratively updated. At present, it is completely out of the tedious 7-14 cycle of raising accounts a year ago. Now it is registered on the same day, and you can directly purchase over 50 US dollars on the same day.Open the permission to leave comments and open comments directly, and the success rate is basically maintained at more than 95%.

Evaluation resources are a very valuable asset for sellers.Through the combination of self-supporting account and advertising, you can quickly and effectively increase product sales, increase conversion, and increase listing weight.What's more, you don't need to be restrained by others in the future, after all, the resources are in your own hands.It also gives a peace of mind and a guarantee to the store that has been painstakingly managed.Welcome to technical exchange