For cross-border e-commerce, the bidding strategy focusing more on revenue - Google SEM

If you're tracking the revenue or value of the conversion , And hope to achieve a specific target advertising expenditure return on the premise of , Strive for higher income or value as much as possible , Please choose this bidding strategy .

If you are tracking conversion value , And the advertising series is close 30 Days got at least 50 Or at least... In the display advertising network 15 Secondary transformation , Then this bidding strategy is very suitable for .

The goal is :

income

Alternative bidding strategies :

“ Target ad spend return ” Bidding strategy ： Automatically set bids , On the premise of achieving the target advertising expenditure return rate you set , Strive for higher transformation value as much as possible

Application :

If you want to automatically optimize your bid , In reaching the target advertising expenditure return rate (ROAS) And strive for more income as much as possible
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